Destination Greater Victoria launches $2.2M advertising campaign to attract visitors

With the easing of pandemic restrictions across the country, Destination Greater Victoria is unveiling what it calls its “biggest ever marketing campaign” to attract visitors to the area.

The tourism group is launching a $2.2 million advertising campaign to showcase southern Vancouver Island.

The campaign will run from March 1 to August 20 and will target visitors from Vancouver, the Lower Mainland, Calgary and Toronto – as well as travelers from Washington State and California.

Destination Greater Victoria says the campaign is designed to attract multi-night stays to the area from diverse communities in Canada and the United States

“This campaign is Destination Greater Victoria’s largest campaign to date and is carefully planned to help drive and spur recovery,” said Paul Nursey, CEO of Destination Greater Victoria.

“The reintroduction of the Greater Victoria travel brand into key source markets such as Washington State and California, where U.S. travel marketers have been very active over the past two years, will present some challenges; however, we are confident that Greater Victoria has a solid reputation to build on,” he said.

Comments are closed.