Dental Industry Consultants Train Dental Transformation Partners
Two of the leading advocates for disrupting the dental industry from approval to adoption, Dr. Margaret Scarlett, President of Scarlett Consulting International, and Michael Ventriello, Owner and Founder of Ventriello Communications LLC, have forged a working alliance strategy named Dental Transformation Partners (DTP).
As part of this alliance, Dr. Scarlett will serve as Chief Science and Technology Officer and Michael will serve as Chief Marketing and Communications Officer.
DTP’s mission is to help pioneer the next generation of innovations that will transform dentistry and ensure that oral health is recognized as an essential part of overall health by healthcare systems, providers and the patients.
According to Dr. Scarlett, “This is the most exciting time for significant change in dentistry since the late 1980s. DTP’s ideal customers will be companies launching new digital and biotech technologies that can be implemented at scale. to prevent, diagnose and treat a wide range of oral diseases.
The scope of DTP’s services can range from assisting with pre-launch FDA approval to creating integrated strategic sales and marketing programs to accelerate adoption and drive revenue.
This is made possible by the complementary skills of Scarlett and Ventriello which enable dental transformation partners to offer an unparalleled combination of clinical, research, communication and marketing prowess.
Dr. Scarlett and Michael Ventriello have worked in just about every category of dental products and technologies that have either changed the practice of dentistry or are currently transforming the dental industry. “Dr. Scarlett and I have been collaborating on and off for nearly 20 years,” Ventriello explained. “Since the COVID outbreak, we have found ourselves working together more frequently in relevant product categories such as teledentistry, smudging air and periodontal therapy. We agreed that with all the innovations happening in dentistry, such as diagnostics and artificial intelligence, we should combine our skills more cohesively to help emerging companies and systems get to market. The result is Dental Transformation Partners.
About Margaret Scarlett, DDS
Dr. Scarlett is a practicing dentist and specialist in infectious and chronic diseases. Author of CDC first consulting on infection control in 1986, Dr. Scarlett leads Scarlett Consulting International, which specializes in helping businesses and organizations improve overall health and oral health outcomes through data. She is the former editor-in-chief of Woman’s Dental Diarystarted Medscape Dentistry and Oral Healthand has also authored countless peer-reviewed journal articles and scientific white papers.
Additionally, Dr. Scarlett is a sought-after speaker and webinar presenter. Among his many areas of expertise are dental technology (hardware and software), infection control, digital workflows, regulation, oral-systemic linkages, dental education, materials, and more.
About Michel Ventriello
Michael is an award-winning copywriter, former journalist, and accomplished public relations and marketing strategist. For over twenty years, Michael has focused on dental industry marketing and public relations, working to advance the profession’s product adoption for many leading dental technology companies.
In 2012, Michael founded a virtual marketing, advertising and public relations agency, Ventriello Communications, launching innovative products in the dental industry.
Michael is also an author and industry expert whose articles and columns on public relations, dental technology and marketing have appeared in numerous print and online dental journals.