Deerfield PR agency provides support to Chicagoland nonprofits


All Points PR press release:

August 6, 2021

All Points Public Relations, an integrated public relations agency owned by the Deerfield family, is celebrating its 10th anniversary in August while offering its communications services to nonprofits in need.

Alongside this historic decade, the agency is organizing its third annual All Points Public Relations PRO Community Project, an initiative that rewards a Chicagoland non-profit organization with pro bono integrated marketing support.

Paying tribute to the philanthropic spirit of the All Points team, the annual competition is aimed at organizations in need of integrated public relations support. From August 2 to 30, Chicago-based nonprofits can submit their application, explaining why their organization could benefit from advertising, social media, graphic design and content marketing. All Points Public Relations will assess nominations based on how awarded integrated public relations services will positively benefit applicant organizations through outreach, membership and fundraising for a specific campaign.

“For 10 years, the passion, professionalism and mission of perseverance of our team have made us reputable leaders in all areas of integrated public relations,” said Jamie Izaks, president of All Points Public Relations, co-owner of the cabinet with Lauren Izaks, his wife and the company’s COO. “Every day, we’re committed to making an impact on our clients’ goals – and our hands-on, personalized approach has been fundamental in setting us apart. But our drive to positively impact our home Chicago community is everything. equally important. With the PRo community project, we are pursuing our philanthropic principles and sharing our services with the neighborhood nonprofits that need them most. “

Originally from Deerfield, the Izaks launched All Points Public Relations in August 2011 in pursuit of their own entrepreneurial dream, using the power of integrated campaigns to help franchise brands achieve their strategic goals. The agency’s expertise in the well-defined franchise niche comes from over 20 years of working in the industry with brands that range from well-known national concepts to emerging franchise systems and innovative start-ups.

As All Points reaches its decade-long milestone, the agency continues to expand its team with talented young professionals entering the integrated communications industry and has grown its client base nationwide. Despite the pandemic challenges presented to business owners last year, All Points has grown its workforce by 75% from 2020 to 2021 alone. The integrated PR agency plans to add six more members to the team for leadership, content marketing, creative and digital roles.

Using this strong team and built-in expertise to its advantage for the annual PRo community project, All Points Public Relations seeks to provide a nonprofit organization with pro bono services for the remainder of 2021, October through December. Services may include: media relations (preparation of press releases, media outreach); graphic design (creation of flyer / brochure); social media (content creation); and content marketing (creation of emails and blogs).

“Nonprofits are essential in representing and advocating for the needs of underserved communities, but these same nonprofits rely on outside help to amplify their mission,” said JoeyLauren Jiracek, director of public relations at All Points, which was instrumental in founding the agency’s PRo community project. . “At all points, social responsibility has been embedded in our culture from day one. We are passionate about using our skills to do good for others, and this is especially true now as nonprofits seek to restore and strengthen their marketing efforts after a difficult year. ”

For the 2019 PRo community project, All Points Public Relations helped Culinary Care, an organization dedicated to delivering ‘one worry less’ by providing free and nutritious meals from local restaurants to cancer patients and their families, by fundraising $ 250,000 at their annual Gourmand Gala, the largest fundraising effort in the organization’s history. Last year, the agency supported Kidz Express, a youth education, mentorship and employment organization in Chicago’s South Austin neighborhood. The team collectively garnered outstanding media coverage, created an activity booklet for kids, printed greeting cards, and prepared evergreen marketing materials. It was the biggest marketing effort ever for the organization.

Non-profit organizations interested in the All Points PRO 2021 community project can submit an application to Submissions will be accepted until Tuesday, August 31, and the winner will be announced on All Points social media, as well as contacted directly by email by Monday, September 13.

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This press release was produced by All Points PR. The opinions expressed here are those of the author.

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