Daily news from online research no. 33956

New leader for Cassandra’s young consumer study

September 30, 2022

Cassandra, a New York-based consumer trends analysis firm, has hired Claire Richland as the head of its syndicated study of young consumers, the Cassandra Report.

Owned by advertising and data technology company Big Village (formerly known as Engine), Casandra provides trend forecasting, research, strategy and marketing services that drive consumer product and marketing innovation. contents. Its Cassandra Report has provided data on emerging trends and youth behavior, as well as generational information, for two decades.

Richland (pictured) joins cultural trends specialist Talk to Jess, where she served as Manager, Cultural Insights, developing marcoms skills to understand what types of Gen Z and Gen Alpha insights are most useful to marketers . Previously, she spent twelve years at the film and entertainment marketing agency Think Jam, most recently as Director of Client Services; and she was an account manager at Yahoo!

In his new role, Richland will help lead the Gen Z and Gen Alpha research initiatives. Specifically, she will be responsible for developing ideas for research topics, analyzing quantitative and qualitative data, and researching trends among young consumers to write Cassandra’s monthly data report.

She reports directly to VP Chanon Cook, who comments, “Claire is an innovative marketing professional with over twenty years of expertise in youth culture marketing, project management and social media management. – all with a view to cultural awareness and current in the trends and ideas of today. With her creativity and attention to detail, we know Claire is truly an asset to our team who will help Cassandra reach new heights of research and insight.

Website: www.cassandre.co.

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.

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