CX Strategies: Breaking Marketers’ Perceptions of Consumer Expectations | Sponsored Content | Tech-Talk Webinar | On demand


Find out why the Customer Experience (CX) gap persists, the vital role of data integration, and how consumer behavior has dramatically changed since 2019. Hear John Nash, Director of Marketing and Strategy at Redpoint Global, and Erica Parker of Harris Poll, Managing Director.

Watch this webinar and learn:

  • Consumer perceptions of customer experience satisfaction and effectiveness and how they differ from marketers
  • Key areas where brands may fail to deliver great experiences
  • What Steps Marketers Can Take to Help Reduce or Close the CX Gap


John nash is Director of Marketing and Strategy at Redpoint Global. John has spent his career helping companies grow their revenues through the application of advanced technologies, analytics and business model innovations. As Director of Marketing and Strategy at Redpoint Global, John is responsible for developing new markets, launching new solutions, brand awareness, pipeline growth and advancing thought leadership.

Erica Parker is Managing Director of Harris Poll. With over 15 years of experience, Erica has provided research-based advice to many large companies and organizations, including in the automotive, energy, technology, financial services, goods and services industries. consumer packaged goods, food and beverage, retail, healthcare, nonprofit organizations and the media. Industries. Erica’s expertise focuses on brand, communications and reputation management, including branding, message positioning and testing, creative development, reputation management and thought leadership. . She currently heads one of the Harris Client Research business units.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been with eMarketer for over 13 years overseeing the media industry, developing programs for major advertisers. Nancy’s experience includes 30 years of experience in sales, marketing and promotions in media, web analytics, and test and measurement equipment. During her downtime, Nancy remains active on alumni councils, nonprofit associations, and commerce.

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