Coach celebrates love in new fall ad campaign – WWD
Coach fires up for its fall advertising campaign.
The company enlisted photographer Juergen Teller and art duo Mint + Serf to create images that show “spontaneous moments of affection between friends and lovers,” Coach said, in a bid to encourage viewers to embrace their loved ones. .
The campaign, which was dreamed up by Coach’s creative director Stuart Vevers, showcases the brand’s Fall 2022 apparel and accessories collection, including shearling and leather outerwear, delicate lace dresses and crochet, pops of neon and leather ready-to-wear inspired by ’70s leather bars. The campaign also serves to spotlight the company’s Rogue and Bandit bags.
The fall collection also features pieces created in collaboration with Mint + Serf printed with the duo’s artwork that draws inspiration from New York’s energy and attitude. Mint + Serf also worked with the company to create original artwork for the campaign.
The cast of faces featured in the images were selected via street casting and via an open call on Coach’s social media channels and include Ashton Dey, Alexis Rivera, Charlie McCoy, Betsy Gaghan, Alaska Riley, Cassie Wong, Antonio Stephon, Rahm Bowen, Leah Ying Lin, Hong Lin, Josi Diaz and Alex Garcia.
Along with the campaign images, which will be shared on Coach’s social media channels, the company is also opening a pop-up store with Mint + Serf at 89 Crosby Street in New York’s NoLIta neighborhood on September 12, where visitors can purchase the collection and discover additional stories about the collaboration, as well as artist workshops and live DJ performances.