Chef pays tribute to parents in digital campaign

LEAD has launched a new digital campaign that recognizes the selfless efforts and aspirations of parents for their children.

Focused on how parents put their children’s needs before their own, LEAD’s #SaluteToParents campaign highlights how parents work hard to make their children’s dreams come true and ensure they have confidence in them and are ready to succeed in life.

The ad was conceptualized and produced by TBWA India.

Anupam Gurani, Marketing Director at LEAD, said, “A parent does whatever it takes for their child’s growth and asks nothing in return except that their children be happy and successful. LEAD’s #SaluteToParents campaign is an ode to parents who make myriad sacrifices every day to ensure the best for their children. A parent’s journey is a marathon, not a sprint; and LEAD salutes the contribution of parents in shaping a future generation of confident and successful individuals.

Parixit Bhattacharya, Managing Partner, TBWAIndia, said, “There is an old saying, ‘Parents are the bones on which children cut their teeth. Such is the incomparable sacrifice parents make to raise their children. With this film, LEAD sends a hug to all the parents of the country who, in silence, make sacrifices every day so that their children can awaken to a better future.

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