Reputation Management – Adsenzia http://adsenzia.com/ Mon, 19 Sep 2022 19:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://adsenzia.com/wp-content/uploads/2021/05/default-150x150.png Reputation Management – Adsenzia http://adsenzia.com/ 32 32 George Christensen gets closer to Russia https://adsenzia.com/george-christensen-gets-closer-to-russia/ Mon, 19 Sep 2022 19:00:00 +0000 https://adsenzia.com/george-christensen-gets-closer-to-russia/ But some Extinction Rebellion activists, who initially planned to stage a protest outside the opening of the The Phantom of the Opera last month had written to the company about their deal with Exxon. In correspondence seen by CBD, Opera Australia confirmed that Exxon was no longer a sponsor. All of this was done with […]]]>

But some Extinction Rebellion activists, who initially planned to stage a protest outside the opening of the The Phantom of the Opera last month had written to the company about their deal with Exxon. In correspondence seen by CBD, Opera Australia confirmed that Exxon was no longer a sponsor.

All of this was done with a decidedly non-operatic fanfare.

First line

Channel 7 executives are feeling elated after the network’s coverage of Saturday night’s AFL Barnburner preliminary final between Sydney and Collingwood smoked opposition, drawing nearly 1.1 million viewers in the subway.

Seven will feel good with her home crowd for Saturday’s grand finale – just like by Rupert Murdoch Foxtel, which has attracted more than 450,000 of its paying punters for its coverage of Swans and the Pies – finals fever helping to calm jitters over the mammoth $4.5 billion deal Foxtel and Seven signed this month here for seven years of football broadcasting rights.

And while Geelong and Sydney’s squad rosters for the big game are far from finalized, CBD insiders tell us Seven’s commentary squad for Saturday is settled, Friday Night Network callers all getting a Guernsey. This is Brian Taylor and James Brayshaw with the main call, while daisy pearce – ignoring attempts to quash it for a frank and refreshing speech on the royal football commemoration – will make special comments with Luke Hodge. Richmond Legend Matthew Richardson will straddle the border.

It’s Rio’s fault

It’s fair to say that mining giant Rio Tinto has had to deal with a few reputational issues over the past few years. The company’s destruction of a sacred indigenous cave in Juukan Gorge in Washington state two years ago sparked widespread outrage, a shareholder revolt and an internal purge that claimed the chief executive Jean-Sebastien Jacques and other prominent personalities.

But it looks like a big Australian company saw Rio’s desperate attempts to make amends and wanted in. Biotech company CSL has just named Rio’s global reputation and brand manager. Bernadette Murdochwho joined the leadership of its reputation management center of excellence last week, a move that raised some eyebrows among some shareholders.

While Murdoch only took over the reputation and branding of things in April last year, well after Juukan, she had been the company’s senior brand, communications and communities advisor since 2017. the area that covers cultural heritage and relations with First Nations communities. .

This almost makes us wonder what skeletons, if any, CSL might be hiding.

Royal buns

The National Press Club of Canberra likes to make their food a little more appetizing by adding topical references instead of spices. And the funeral of Queen Elizabeth II Tuesday was no exception, with the NPC spruiking “le M’amburger” – a venison patty, cucumber and cranberry sauce on iceberg lettuce – as the tapas specialty.

A creation fit for a queen! But it’s not an original idea – Sydney burger hotspot Bar Luca unveiled its own Ma’amburger yesterday (also featuring venison and cranberries).

It reminded CBD of the time, in 2020, when, in a culinary trolling act following Beijing fare, the club served a Chinese diplomat Wang Xining Australian beef and barley. Or when he marked Russia’s invasion of Ukraine with “Chicken kyiv [sic]” balls.

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Brand Heroes Add to Their Websites “As Shown on NBC, FOX and CBS” https://adsenzia.com/brand-heroes-add-to-their-websites-as-shown-on-nbc-fox-and-cbs/ Fri, 16 Sep 2022 04:03:26 +0000 https://adsenzia.com/brand-heroes-add-to-their-websites-as-shown-on-nbc-fox-and-cbs/ Leading online ad agency, Brand Heroes, continues to update its Top Media list amid rave reviews from companies across all industries The Brand Heroes The team continues to show their heroism in helping brands, regardless of industry, reach their target audience by enhancing their online presence through publications in major media outlets. Brand Heroes has […]]]>

Leading online ad agency, Brand Heroes, continues to update its Top Media list amid rave reviews from companies across all industries

The Brand Heroes The team continues to show their heroism in helping brands, regardless of industry, reach their target audience by enhancing their online presence through publications in major media outlets. Brand Heroes has become the go-to advertising solutions provider for thousands of businesses in the United States and other parts of the world, with a network of over 100 reputable news websites and assured publication of NBC, FOX , CBS and USA Today. affiliates.

Online reputation management has become one of the major challenges faced by businesses in different parts of the world, regardless of their size or nature. With millions of people using the internet every minute and the growing global online population, it has become imperative for businesses to take their online presence and reputation more seriously. Therefore, online media have been used as brand promotion tools through press releases and other similar publications. However, many companies are still struggling to be featured in publications and news articles, especially on mainstream media, where Brand Heros has come in handy over the years.

Brand Heroes has helped clients increase brand awareness, build trust, and generate hundreds of search engine optimization (SEO) backlinks for their website, with access to over 280+ websites. ‘news.

The agency offers different plans to meet the varying needs of clients across industries, including e-commerce businesses, tech companies, influencers, freelancers, and artists, as well as coaches and information products. and service providers, amid rave reviews from Brand Heroes. “This service is fantastic! The featured article gave me exactly what I paid for and now I can use multiple news logos on my website. As a marketer, I know how much this social proof helps with conversions, and it’s much easier/more profitable to use this service than paying a PR company to achieve the same. –Lauren Heart.

For more information about Brand Heroes and the range of services and packages offered, visit – https://brandheroes.io/ and instagram.

About brand heroes

Brand Heroes was founded by a team of passionate writers and marketers as an agency to help businesses get more sales at the lowest cost in the market. The agency has evolved and grown over the years, offering solutions to help clients improve conversion and build customer engagement.

Media Contact
Company Name: Brand Heroes
Contact person: Sandra Marko
E-mail: Send an email
State: California
Country: United States
Website: https://brandheroes.io/

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Urgent change needed in Defense processes for major acquisitions https://adsenzia.com/urgent-change-needed-in-defense-processes-for-major-acquisitions/ Wed, 14 Sep 2022 05:29:35 +0000 https://adsenzia.com/urgent-change-needed-in-defense-processes-for-major-acquisitions/ The failed $1 billion Super Seasprite helicopter project was a low point in Australian government markets. It seems incomprehensible that the Ministry of Defense could ever reproduce it. Detailing a rapid deterioration in regional security, the 2020 Strategic Defense Update highlights that Australia cannot afford to spend time or money on projects that do not […]]]>

The failed $1 billion Super Seasprite helicopter project was a low point in Australian government markets. It seems incomprehensible that the Ministry of Defense could ever reproduce it.

Detailing a rapid deterioration in regional security, the 2020 Strategic Defense Update highlights that Australia cannot afford to spend time or money on projects that do not provide combat capability. effectively and efficiently required. The scope and complexity of capabilities required for Australia’s security are increasing, while lead time is decreasing. Supply chain issues are leading to new pressures to design and manufacture more in Australia. The defense must be an effective “savvy buyer”, as envisaged by the first principles reviewand it is essential that decision makers can assess “whether risks and interdependencies have been identified and managed”.

Test and evaluation (T&E) is a key systems engineering tool for identifying risks throughout the capability lifecycle, and Defense has long Strategies describing why it is important and detailing how it should be used in force acquisition, sustainment and generation.

Following several reviews, there have periodically been “new” avenues to establish (or recover) and maintain an effective T&E capability. As the various defense procurement and capability manuals have been updated, a consistent theme has been the vital role of T&E in informing risk-based decisions.

In recommending a smart buyer approach, the first review of principles assumes that Defense can use a T&E process to assess whether risks and interdependencies have been identified and managed. T&E was recently recognized as one of the top 10 Sovereign Defense Industry Capability Priorities.

Given this consistent focus, it should surprise taxpayers that nearly every defense procurement review offers a negative evaluation how Defense deals with T&E. Concerns include difficulties in defining, creating and maintaining an experienced workforce; the lag and build-up of project-by-project experience that makes it difficult to effectively apply T&E early in the capability lifecycle; a lack of coordination between the different entities that are stakeholders in defense T&E (including industry); a lack of coordinated investment in T&E infrastructure; and a lack of accountability to ensure that projects engage T&E and meaningfully consider all subsequent reporting.

The first review of the principles highlighted the need to reinforce and distance a continuous contestability function that works throughout the capability development life cycle, from concept to disposal.

It transferred responsibility for establishing and managing requirements to the Vice Chief of Defense and service chiefs under a strong and independent contestability regime.

For contestability to be effective, the risk identification function must be independent so that the assessment is carried out without bias or influence, intentional or not. Independence also ensures that the risk assessor has a voice—not a veto—heard at every decision-making level in the capability lifecycle. Defense and ultimately the Cabinet Committee on National Security should always make the final risk-based decisions, as they are responsible for providing military response options to the government.

The Force Posture Review recognized that Defense needs to ensure that committed people with the right skills are in the right positions. Competency is a matrix of qualifications and experience relevant to the task at hand. Those who have worked competently as operational commanders or maintenance engineers may not be competent to assess technical performance, integration, and certification risk.

Risk assessors working within Defense face various barriers, individual or organizational, which determine whether their voice is truly heard. The risk must be assessed and the results taken into account by the decision-makers. Given the costs and national security implications, the taxpayer deserves to know this is happening, despite the commercial and security considerations of full transparency. There is already a good model for this. The Office of the Inspector General for Intelligence and Security conducts regular audits of the national intelligence community as well as specific investigations and reports to the relevant minister and the Joint Parliamentary Committee on Intelligence and Security.

Measures to identify and manage risks and interdependencies should be professional and responsive throughout the capability lifecycle. This is also true for ready-made products that can be used by an ally. In the Australian environment, a capability may be the best option to buy, but those who operate and manage it, the government and the taxpayer deserve to know that what is being bought may not be capable of all that one hope for it. This might require additional funding, or additional capacity might be required for certain tasks. This knowledge is important for operational planning, funding forecasting and even reputation management.

The US Congress has legislated for the independent supply of T&E mandatory annual report in Congress on all major defense acquisitions. A UK company, Qinetiq, provides technical support to the UK Ministry of Defence, including T&E. This model provides independence and emphasizes that industry can take the initiative to determine skill and training requirements, provide training, and manage testing ranges and infrastructure.

The strategic defense review should bring a different approach embracing these principles.

It is expected to recommend the establishment of a Defense Capability Assurance Agency (DCAA), an independent statutory body to assess the risks associated with the procurement and sustainment of materiel, which may include technical risk, systems integration risk, force integration risk, contract risk, process risk or even reputational risk. It would be headed by a director appointed by a board of directors and its staff would be made up of qualified and experienced T&E practitioners from defense and industry. The agency would report to the Minister of Defense and to parliament.

The DCAA would be required to assess risks at agreed points throughout the capability life cycle and its recommendations would be included in briefing notes to project managers, assurance agencies, the investment committee defense and the NSC. The agency would not have veto power, but would ensure that risk-based decisions are based on credible information.

The agency should have a long-term agreement with an Australian industry partner to provide deep domain expertise and a consistent global approach to T&E across the life of multiple platforms, environments and systems. The industry partner would not necessarily perform all of the T&E, but at a minimum would oversee the qualifications and professional standards of the workforce performing the T&E.

La Défense already has a good model for this approach: the technical airworthiness system. The Defense Aviation Safety Authority (DASA) provides assurance, through candidate suitability assessment and continuous auditing, that anyone working in this mission and safety critical area has the qualifications and appropriate experience. DASA also provides a range of specialist support services where in-depth domain expertise is required, such as aircraft structural integrity.

The industry partner would be expected to provide a regulatory function analogous to DASA, essentially acting as a DCAA regulator, and there would be a need to maintain an expert workforce with the ability to build, mentor, support and develop the practice T&E in support of defense capability. The industrial partner should also be responsible for the quality and operation of the T&E infrastructure and the effectiveness of training. Subject to an assessment of probity measures, the industry partner may be limited to selecting, auditing and managing contracted training providers or may also provide a range of in-house T&E training for industry stakeholders. defense and industry.

Scale and flexibility would be achieved if the DCAA relied on defense personnel or industry vendors with the appropriate qualifications and experience. This expertise in the T&E domain would be complemented by the recent operational experience of operators or engineers from the defense forces with relevant T&E training integrated into the DCAA. They could also verify compliance with qualifications and experience requirements for defense or civilian T&E personnel to comply with operational regulatory requirements.

Defense should be audited to ensure proper DCAA engagement and transparency in subsequent reporting of identified risks. This should be conducted by a small team with security clearances and subject to safeguards for confidential business information. He would work as part of an independent insurance office.

Individuals and units within Defense are professional and competent technical risk assessors, but the organizational inability of Defense to generate, maintain, perform tasks consistently and respond transparently to credible risk assessment in supply and sustainment is well known.

Defense Strategic Review should not seek to launch another review of T&E within Defence. The strategic imperative for Defense to be a smart buyer now should compel the government to initiate legislative reform to establish a capability assurance agency.

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SwyftOps enters the top five! https://adsenzia.com/swyftops-enters-the-top-five/ Mon, 12 Sep 2022 12:43:00 +0000 https://adsenzia.com/swyftops-enters-the-top-five/ WICHITA, Kan., September 12, 2022 /PRNewswire/ — The Home Care Pulse (HCP) 2022 Benchmarking Report reveals that SwyftOps has, in just two years, overtaken dozens of competitors to become No. 5 in “scheduling software used by providers home care”. Said COO Chris Tempered, “Franchisors and independent operators have responded well to our disruptive and fair […]]]>

WICHITA, Kan., September 12, 2022 /PRNewswire/ — The Home Care Pulse (HCP) 2022 Benchmarking Report reveals that SwyftOps has, in just two years, overtaken dozens of competitors to become No. 5 in “scheduling software used by providers home care”. Said COO Chris Tempered, “Franchisors and independent operators have responded well to our disruptive and fair pricing, and they appreciate our accessibility and ongoing support.” Contrasting favorably with most other options, SwyftOps training is usually live and one-on-one.

System Architect and CTO Plamen Ratchev added, “This is a long-awaited validation for us. The system is packed full of features and security for virtually any agency need. And as the industry matures and new needs emerge, we are nimble and fast to adapt.” The system has unparalleled reliability with over 99.999% availability and compensation relationships for EVV-compliant billing.

CEO Bruce Berglind mentioned, “We’re just getting started! While we’re a mature service, there are other exciting enhancement partnerships on the roadmap, including new franchise relationships that will be revealed in upcoming announcements.” SwyftOps already offers full integrations. Some of them are multiple payroll processors, Tapcheck (pay-as-you-go), CareerPlug (recruitment), DrugBank (medical database and contraindicator at no extra cost) and Verify Comply (free OIG checks), and many more. ‘others.

HCP leads the home care industry in experience management, training and reputation management. Through its Care Intelligence platform, HCP enables home care, home health, and palliative care providers to attract and retain employees in times of labor shortages. HCP also conducts the annual benchmarking report, the most comprehensive survey of service providers North America, and administers Best of Home Care awards to agencies with the highest satisfaction scores. For more information, visithttps://www.homecarepulse.com.

SwyftOps (www.SwyftOps.com) was founded in 2019 in Wichita, Kansas by home care veterans with over 65 years of experience. With its software solutions, agencies large and small are able to streamline processes, manage data dynamically and improve operations. A home care operating system is an essential and central part of any large agency – like a cash register in a retail business…but much more. SwyftOps is a privacy-aware, EVV-compliant timing and communications tool. It is an FLSA-compliant gross payroll calculator and invoice generator for simple and complex billing scenarios. It is a mini-CRM for early business development. It is both the origin and the destination of assessments and care plans, care notes and a permanent archive of documents.

Contact: Chris Tempered
855-55-Swyft (855-558-9937)
[email protected]

SOURCESwyftOps

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2022 Best 911s5 Alternative Residential Proxy Pia S5 Uplift ad verification operations https://adsenzia.com/2022-best-911s5-alternative-residential-proxy-pia-s5-uplift-ad-verification-operations/ Sat, 10 Sep 2022 01:21:42 +0000 https://adsenzia.com/2022-best-911s5-alternative-residential-proxy-pia-s5-uplift-ad-verification-operations/ Digital advertising has become a trending method for businesses to advertise their products as the internet increasingly influences people’s lives globally. The digital marketing industry is completely automated, resulting in a large-scale problem known as ad fraud. This means businesses can be lured into unknowing ad fraud traps where all invested advertising funds are thrown […]]]>

Digital advertising has become a trending method for businesses to advertise their products as the internet increasingly influences people’s lives globally. The digital marketing industry is completely automated, resulting in a large-scale problem known as ad fraud. This means businesses can be lured into unknowing ad fraud traps where all invested advertising funds are thrown away and ads will never reach their desired audience.

Advertising companies and marketing agencies track ad verification to ensure their advertising funds are well spent, using ad verification proxies as an anti-fraud approach. To ensure that ad funds are well protected, using an ad verification proxy is the best approach. The best ad verification companies also use residential proxies to catch ad scammers to ensure brand safety anonymously.

How do Pia S5 proxies help ad verification services?

Perfect fit for checking ads for any placement

Monitor ads without being blocked

Fight ad scammers effectively and anonymously

Pia S5 provides 50 million high quality fresh products residential IP proxies for advertising verification practices. The Pia proxy network allows you to target over 180 locations worldwide and is fully compatible with all modern software. Create easy-to-manage proxy user profiles for each project for easy tracking. They help detect fraud, improve ad performance, and anonymously verify ad placement on advertisers’ landing pages. Simply put, Pia S5 home proxies are used for reputation management and ad verification. As residential proxies offer IPs that belong to real residential addresses, it is quite impossible to ban them.

Pia S5 provides unique and independent geolocation IP addresses, supports country, state, city, zip code and ISP targeting. Therefore, detecting traffic that verifies an ad by ad scammers is out of the question.

Pia S5 is the only residential proxy network to offer one-hop connectivity to ISPs worldwide, ensuring faster proxy speed to meet your ad verification needs.

For more information, please visit: https://www.piaproxy.com

Media Contact
Company Name: PIA S5 LLC
Contact person: Media Relations
E-mail: Send an email
Country: United States
Website: https://www.piaproxy.com/plane/

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The top five qualities of successful hotels https://adsenzia.com/the-top-five-qualities-of-successful-hotels/ Thu, 08 Sep 2022 14:34:32 +0000 https://adsenzia.com/the-top-five-qualities-of-successful-hotels/ A successful hotel is something to be proud of. Bringing a hotel to a place where it is profitable and successful takes hard work and careful thought. Hotels impact the lives of guests like few other businesses do. Hoteliers must pay particular attention to ensuring that their hotel experience has a positive impact on the […]]]>

A successful hotel is something to be proud of. Bringing a hotel to a place where it is profitable and successful takes hard work and careful thought. Hotels impact the lives of guests like few other businesses do. Hoteliers must pay particular attention to ensuring that their hotel experience has a positive impact on the guest.

The guest experience is at the heart of most elements related to the success of a hotel. A hotel may have a prime location and top-notch amenities, but if guests find your hotel frustrating or disappointing, it will never thrive.

It is difficult to pin down the main qualities of a successful hotel. We were able to identify five categories that hoteliers need to pay particular attention to if they want to be successful.

One – Location

Location, location, location! It’s a term commonly used in real estate, but it applies just as well to hotels. When traveling, customers usually look for a specific area to stay. Investing in hotels near popular tourist attractions is a smart business decision.

However, what if your hotel is not near major tourist attractions? You’re not doomed, just more innovative marketing is all it takes. Each region has particular qualities and attractions. If your hotel is in an area less frequented by travelers, you’ll want to promote your location on your website.

You must provide photos and descriptions of local gems. Whether your area has great local restaurants, a unique art scene, or unparalleled vantage points, these seemingly insignificant details can sway customers to choose your location.

Two – Reviews

In today’s internet-based world, online reviews have a serious impact on the success of a hotel. Although traditional travel and food reviews still exist, the internet has made it possible for anyone to become an amateur reviewer with few requirements.

The invention of online review platforms allows consumers to freely share honest feedback with each other. One or two bad reviews might be taken as a fluke, but a hotel that consistently has negative reviews will deter interested travelers.

As a hotelier, you want to avoid consistently negative reviews. This is why savvy hoteliers constantly monitor their e-reputation. When a hotel receives one or two negative reviews that cite a certain issue or concern, this should be taken as a signal to address the issue at hand.

Ignoring your online reviews is one of the most damaging actions you can take in the hospitality industry. From hotels to restaurants and bars, reviews are how travelers choose where to spend their money. Hotels that ensure overwhelmingly positive online reviews are present will receive more business.

Three – Alignment with Customer Demographics

The more a hotel can target its branding and advertising, the more bookings it will get. You can advertise all you want, but if it doesn’t reach the right audience, it’s a waste. This is why it is extremely important for hoteliers to identify and target their typical clientele.

A hotel located on a popular spring break beach will have a very different typical demographic than a hotel attached to a business convention center. So, hoteliers should look at their demographics to attract the right people.

Part of getting there is refining your online marketing to reach the right groups. Once that’s done, it’s important for your hotel to advertise special offers and features that matter to your demographic.

For example, a hotel that attracts a lot of families might offer discounted prices at a nearby amusement park for a limited time. Overall, the more a hotel can tailor its offerings to its demographics, the stronger the business will become.

Four – Innovative on-site experiences

As mentioned earlier, the client experience is integral to receiving the increased bookings and rave reviews that every hotelier desires. Good examples of innovative, experience-focused hotels are those owned by Disney.

Disney Resorts in Florida offer one-of-a-kind experiences like exclusive ferry rides, character-themed rooms, and even on-site safari parks. Now, of course, not all hotels have a Disney budget. However, hoteliers can learn a lot from this approach.

When a hotel offers innovative and fun on-site experiences, a guest can easily stay at the hotel all day and feel like they’ve made good use of their day. Depending on demographics, a hotel may offer different experiences to cater to various groups.

For example, a hotel that hosts a lot of young adults can build on their experiences. To exceed young adult expectations, hotels may offer on-site clubs and/or bars, theme nights, karaoke contests, nearby nightlife packages, adult-only pool hours, and more. .

The more a hotel can show its guests that it understands their desires, the more business the hotel will win.

Five – Hotel technology and online advertising

Technology, on the whole, is an integral part of a successful hotel marketing strategy. Hotel technology spans a wide range of applications – from PMS for property functions to web-based booking engines, hoteliers today have a strong belt of software tools that help them run their hotels more efficiently and increase their income.

When hoteliers use technology to streamline their operations, they don’t just optimize the back-end of the business. These technologies also have a positive impact on the customer experience. Using hotel technology, as a Property management systemfacilitates hotel check-in and check-out for guests.

Additionally, apps that connect to the cloud allow guests to check in remotely or access online maps of attractions around your property. Implementing hotel technology is a win-win solution for hoteliers and their guests.

On the marketing and sales front, it is unwise for hoteliers to overlook the effectiveness of targeted online advertising. In today’s world, people are online all day, for work and pleasure. If hoteliers want to find new business, it makes sense to let technology do the heavy lifting.

Investing in technology for real estate operations and advertising will pay off tenfold in no time.

Conclusion

These five qualities are an overview of the key categories in which successful hotels excel. Every hotel is unique, so it is always important that hoteliers make their business decisions based on their hotel and their clientele.

However, regardless of the specifics, the above qualities are factors that will positively affect any hospitality business. I hope you can find ways to implement what you’ve learned here to maximize your hotel’s revenue and bring more positive attention to your hotel.

Hotelogix editorial staff

HotelogixThe team of researchers and writers is constantly innovating to share the latest trends in the travel and hospitality industry. Do you have suggestions ? Write to us on [email protected]

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5 Types of Social Media and the Benefits of Each https://adsenzia.com/5-types-of-social-media-and-the-benefits-of-each/ Tue, 06 Sep 2022 13:45:54 +0000 https://adsenzia.com/5-types-of-social-media-and-the-benefits-of-each/ People use social media to share photos and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audience, conduct targeted market research, and increase platform engagement. However, as social media evolves, it can be difficult for brands to determine where to focus their attention. […]]]>

People use social media to share photos and videos, post updates, and connect with family, friends, and brands.

Likewise, brands use these social media networks to grow their audience, conduct targeted market research, and increase platform engagement.

However, as social media evolves, it can be difficult for brands to determine where to focus their attention. And who has the time to effectively engage across all social media platforms and apps? Nobody.

So which ones should your brand use to connect with their audience? Well, it depends on several factors.

Most brands don’t have the resources or, to be honest, the need to be on all social media platforms, sites and apps.

In this guide, I will discuss the evolution of social media and the major social media networks. I will also discuss the different advantages of each type of network.

This will help you define strategies to focus on, what you want to keep in-house, and areas you might want to outsource.

Evolution of social media

Social media platforms have become an integral part of today’s marketing atmosphere.

They play an important role in businesses connecting and interacting with current and potential customers.

From sharing information to building relationships, these platforms offer endless opportunities.

When you think of social media, you probably think of the best ones, such as Facebook, Instagram and Twitter – and you probably lump them together.

But even among these major social media platforms, there are subtypes.

Learning the different features and potential opportunities of each platform can help brands create a more effective social media marketing strategy.

So let’s start with the old school platformers. LinkedIn and Facebook (originally Facemash, but who remembers) were launched in 2003.

Twitter followed soon after in 2006.

The second wave brought Instagram and Pinterest in 2010. Pinterest’s growth started slowly before gaining traction – today the platform has more 86 million followers in the United States only

Next, what some consider to be the first iteration of TikTok – Vine – launched in 2013.

Vine’s surge in popularity was short-lived, as the platform shut down in 2017. But that doesn’t mean we haven’t learned where people’s attention is: short videos.

social media today

As we see today, social media networks compete to follow each other and add more features to keep people on their platforms.

For example, we saw it when Instagram added Instagram Reels to track TikTok.

We’re also seeing more platforms, like Twitter, now providing opportunities for its users to go live.

Now that I have explained how platforms compete to scale and capture the attention of their users, let’s see what I mean by social network.

What is a social network?

A social network is a category or group of a specific type of social media platform or application. There are many types and subtypes of social networks – more than you might think.

I’m sure you know the specific platforms we’ve talked about before, such as Facebook and Instagram. But what category do these types belong to? And how can your brand better connect with its audience on each one?

Next, I’ll break down the following types of social media and the benefits of each:

  • Traditional Social Networks.
  • Media Sharing Networks.
  • Discussion networks.
  • Social blog networks.
  • Review Networks.

1. Traditional social networks

  • Examples: Facebook, LinkedIn, Twitter.

We’ve talked a lot about traditional social networks, so I won’t dwell too much on this guy.

But, like I said, there are changing trends in how brands are using traditional social media.

For example, we can see on LinkedIn and Facebook that people often share long articles and posts.

That’s not to say that abbreviated messages are gone; we see short messages on all traditional social networks.

We can also see that Facebook has evolved to include more options for engagement, such as Facebook Marketplace for shopping, Facebook Live, and Facebook Groups.

The platform also serves as a directory for businesses to create a showcase in the form of a Facebook page to promote their products, book services, send messages to customers, and leave space for reviews.

Facebook pages and groups are great for brands to engage with their audience and reach new people.

LinkedIn, on the other hand, has been a big player in online professional networking.

These traditional social networks offer brands the ability to use ads to target their audience and conduct market research through insights and analytics tools.

2. Media Sharing Networks

  • Examples: Instagram, Pinterest, Tik Tok.

There are many forms of visual content on media sharing networks, such as infographics, images, and short and long videos.

Although this type of network includes video and photo media sharing, most are now multimedia, using audio, video and images.

On Instagram, brands mainly use the platform in several ways: sharing videos and images on the brand profile, then Instagram Stories, IGTV and Reels.

People use these sites for entertainment, finding information, and sometimes even shopping. This creates many opportunities for your brand to reach its audience.

Many products have recently gone viral via TikTok. When people can easily buy through an app, it gives them a direct way to buy before they guess.

Brands also use these sites to deliver tutorials on their products, collaborate with influencers, promote discounts, and more.

When it comes to Pinterest, there are plenty of marketing strategies you can use to grow your brand on the platform.

Visual content is an engaging way to connect with customers and inspire them to follow and learn more about your brand – and eventually buy your products.

As with traditional social media, ads work well on these platforms, especially when brands use insights and analytics to support their strategies.

3. Discussion networks

  • Examples: Discord, Reddit, Quora.

When people have specific questions or want to discuss a topic, platforms like Facebook or Instagram are sometimes not the place to go.

There can be many reasons why people see and create content on all platforms.

But when it comes to sites like Discord or Reddit, users are usually there to get answers and to connect with communities of people with similar interests.

People also tend to go to these platforms to do research.

Chat networks allow brands to answer questions and connect with their communities.

Discord alone offers the ability to create customer community groups, events, and live streams.

Sometimes participating in a discussion about your brand or industry can help clarify topics and show you’re ready to engage with your audience.

Your efforts to meet your audience where they like to communicate can go a long way in creating long-term customers.

4. Social Blogging Networks

  • Examples: Medium, Tumblr, Blog Meets Brand.

When an image or video isn’t the right form of content for a particular topic, blogging can be a great way to share information with your audience.

Sometimes information is best shared through a blog. For example, it can explain a topic better and help readers understand more complex topics.

Blogs are good for thought leader content. They can develop important information or news.

Your brand can also reuse, develop or share what it creates on its site via social blog networks.

For new brands, this is a great way to grow your voice and grow your audience.

These are additional platforms, on top of their websites, for brands to share their insights into what matters to them and their target audience.

5. Review Networks

  • Examples: Yelp, Glassdoor, Google Business Profile, Trip Advisor.

The most important thing for brands when it comes to review networks is online reputation management.

Responding to positive and negative reviews quickly – in a polite and empathetic manner – is crucial to maintaining a positive online reputation.

Reading online reviews has become essential to the customer journey, and your brand shouldn’t ignore them.

Claiming listings on various review networks and creating a plan to manage them can help improve your brand image. It can also show potential and current customers how your brand responds to reviews.

It can also provide insight into areas for improvement. As a result, it is an excellent and sometimes underutilized resource.

Check out these Yelp strategies to inspire you on how to optimize your listing.

Reviews are also an essential part of local SEO because when people search locally, they tend to evaluate reviews of businesses in their area before making a purchase.

People often use a combination of Google and Google Maps to find businesses around them. Optimizing your Google Business Profile for local search is key to reaching more potential customers.

Final Thoughts

Social media has become an overwhelming but incredibly valuable marketing element for brands.

But categorizing the types of social networks and identifying which ones your brand wants to engage with can help simplify things.

Then your brand can allocate the right resources, people, and time to create a social media strategy.

Some brands may outsource components of social media management, such as online reputation management, blog writing, social media post creation, ad creation, and customer service across all platforms .

After reviewing your brand goals, it will be easier to assess which platforms you will strive towards and which ones are worth skipping, at least for now.

More resources:


Featured Image: Khosro/Shutterstock

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Red Havas Australia announces restructuring of its management team https://adsenzia.com/red-havas-australia-announces-restructuring-of-its-management-team/ Sun, 04 Sep 2022 22:28:47 +0000 https://adsenzia.com/red-havas-australia-announces-restructuring-of-its-management-team/ To share Tweeter To share E-mail Red Havas Australia announced the redesign of its leadership team to reflect local opportunities and its global focus on key growth areas. These areas include; health and wellness, corporate public relations and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, and employee engagement. […]]]>

Red Havas Australia announced the redesign of its leadership team to reflect local opportunities and its global focus on key growth areas.

These areas include; health and wellness, corporate public relations and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, and employee engagement.

Founded in Australia agencyestablished in 2019, rolled out the merged media agency brand in fourteen markets and 22 offices around the world with a focus on PR, social media, content, data and brand experience.

It has further expansion and investment plans as it continues to grow with support from the Havas Group and its parent company, Vivendi.

Changes effective immediately include: Simone GuptaCEO of Havas PR Australia, leading Red Havas, Havas Blvd, One Green Bean and Organic, will continue in his role and report to James WrightGlobal CEO Red Havas and Global Chairman of the Havas PR Global Collective.

CEO of Red Havas, Steve Fontanot, will take on a new role, Chief Commercial Officer for APAC which will include Mergers & Acquisitions and Commercial Partnerships. Fontanot will support the management team of Havas APAC to strengthen the public relations offer in the region. He will continue in his role as General Manager of Havas Blvd.

The role of chief executive of Red Havas will not be replaced at this time, a national bench of managing partners will lead the strategic direction of the agency in offices in Sydney, Melbourne and Brisbane.

Kate SmailesExecutive Director, Havas Blvd is promoted to Managing Partner, Havas Blvd & Chief Client Officer with a mission to drive growth in the automotive and mobility category and brand experience

Alex BryantExecutive Director, Sydney PR has been promoted to Director Consumer and Brand Partner, with the mission of driving the consumer and creative offering across the agency.

sue cookHead of Health Practice, is promoted to Managing Partner Health and Wellness supported by Nicole Phillips, executive Director. Phillips will join the management team.

thomas thomasExecutive Director, Public and Corporate Affairs is promoted to Managing Partner of Public and Corporate Affairs, with responsibility to drive the corporate public relations, public affairs and employee engagement offering with an expanded mandate to lead the Melbourne office.

Haylie MarchantExecutive Director, Brisbane, is promoted to Managing Partner, with a continued mission to grow Queensland operations and expand agency-wide responsibilities.

Wright, Global CEO of Red Havas, said, “This is an exciting new phase for Red Havas as we grow our global agency micro-network. We have great leaders in place to take us into the next evolution of the business and a superb group of future leaders helping us propel the business forward.

“These changes allow the company to strengthen our areas of specialization, as well as continue to develop new offerings as customers evolve. Red Havas Australia continues to be one of the top performers for Havas in the APAC region,” he added.

Gupta, CEO of Havas PR Australia, said: “Over the past 18 months, myself and Steve have accompanied the management team of Red Havas in Australia through a number of changes, to ensure that we are ready to evolve in this transformed world to develop the company and change. customer needs.

“The deep expertise and experience of this leadership team reflects key areas of opportunity and growth, and enables us to attract top talent,” she added.

Red Havas is looking for a senior executive to lead its growing social and content team.

Top image, left to right: Haylie Marchant, Alex Bryant, Kate Smailes, Simone Gupta, Matt Thomas and Sue Cook

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Marco’s Pizza taps SOCI for local store marketing platform https://adsenzia.com/marcos-pizza-taps-soci-for-local-store-marketing-platform/ Fri, 02 Sep 2022 14:25:08 +0000 https://adsenzia.com/marcos-pizza-taps-soci-for-local-store-marketing-platform/ September 2, 2022 Marco’s pizza has partnered with SOCi Inc., a multi-location brand marketing platform, to utilize SOCi’s local store marketing platform system-wide. The partnership will help increase brand awareness within its communities across the country, according to a press release. SOCI will help streamline and expand Marco’s localized marketing strategy, including local listings, social […]]]>

Marco’s pizza has partnered with SOCi Inc., a multi-location brand marketing platform, to utilize SOCi’s local store marketing platform system-wide. The partnership will help increase brand awareness within its communities across the country, according to a press release.

SOCI will help streamline and expand Marco’s localized marketing strategy, including local listings, social media and reputation management. Additionally, Marco’s uses SOCi to gain insights through SOCi Listening to better understand consumer sentiment regarding the large and growing pizza industry in order to improve the customer experience.

“As we continue to expand our franchise presence, we knew we needed a platform with the tools and functionality to manage and positively impact our digital presence,” said Chris Tussing, CMO of Marco’s Pizza, in the press release. “With the support of the SOCi team, we have been able to provide stores with the platform and support needed to manage, create, market and promote relevant local information and content to better reach customers in their respective commercial areas.”

SOCI’s platform also allowed Marco’s to run local paid social campaigns.

“SOCi’s top priority is to provide our clients with the strategic tools and insights they need to succeed. We understand that managing and maintaining a localized digital marketing strategy across thousands of locations is not not an easy task,” Afif Khoury, Founder and CEO of SOCi, said in the release “That’s why we equip our clients with the resources and support they need to feel empowered to deliver a localized marketing strategy to large scale.”

Marco’s Pizza has more than 1,100 stores in 33 states, Puerto Rico and the Bahamas.

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Lawyer at LA County Health – Daily Breeze https://adsenzia.com/lawyer-at-la-county-health-daily-breeze/ Wed, 31 Aug 2022 14:00:27 +0000 https://adsenzia.com/lawyer-at-la-county-health-daily-breeze/ The Los Angeles County Department of Public Health has hired an attorney and is trying to get a group of parents fired before they have a chance to enter the discovery phase, the legal process that allows attorneys to demand documents and sworn depositions. The lawsuit was filed July 26 by attorney Julie Hamill on […]]]>

The Los Angeles County Department of Public Health has hired an attorney and is trying to get a group of parents fired before they have a chance to enter the discovery phase, the legal process that allows attorneys to demand documents and sworn depositions.

The lawsuit was filed July 26 by attorney Julie Hamill on behalf of the Alliance for Los Angeles County Parents. It aims to stop the county’s public health department from reimposing a mask mandate that would require children to wear masks at school, saying masks are not a harmless precautionary measure but are harmful to children.

“The petitioning members have suffered greatly from previous health orders issued by the DPH, which required children aged two and over to wear masks in school, child care and in youth sports, among others for more than two years,” the lawsuit states. “The petitioning members suffered from speech delays, developmental delays, social isolation, depression, anxiety, learning loss, skin rashes, heat-related illnesses, migraines and those who could not tolerate masks were expelled from their schools and social communities.”

The county previously defeated restaurant owners who sued COVID restrictions, but officials may be more concerned about Hamill’s lawsuit. After initially blocking it by refusing to accept service of documents – Hamill eventually threatened to monitor director Barbara Ferrer’s home and serve her there – County has now hired a high-powered law firm to defend themselves against the group of parents. Sheppard Mullin’s website says it has “approximately 1,000 lawyers working in 16 offices around the world,” including London, New York, Brussels, Shanghai, Seoul and Washington, DC.

LA County Public Health Department Director Barbara Ferrer and County Health Officer Muntu Davis are now represented by Kent Raygor, a partner in Sheppard Mullin’s Century City office who specializes in commercial litigation, the intellectual property and media law and ‘reputation management‘.

In a letter dated Aug. 25, Raygor asked Hamill to “meet and discuss” the county’s intention to file a motion to dismiss the case. The letter says that because Ferrer decided in late July not to impose an indoor mask mandate, the lawsuit to stop the mandate is moot.

Hamill responded that the U.S. Supreme Court rejected a similar argument advanced by New York State in Roman Catholic Diocese of Brooklyn v. Cuomo. This case involved New York’s attendance limits for worship services in areas designated as “red” or “orange” to indicate the prevalence of COVID-19. Then-Governor. Andrew Cuomo argued the case was moot because the areas had turned “yellow”, meaning lighter restrictions than when the lawsuit was filed.

A divided Supreme Court sided with places of worship. “It is clear that this matter is not moot,” the unsigned notice concluded, noting that “the petitioners remain under constant threat that the area in question will be reclassified as red or orange.”

The constant threat continues in Los Angeles County. On July 28, Ferrer used the word “pause” to describe what she decided to do about a universal indoor mask mandate.

Hamill offered the county a proposed settlement. “Our goal is not financial,” she wrote, “it is only to end the harm done to children by the defendants’ policies.” Hamill is asking the county to “reverse all child mask requirements,” including rules that require children to wear masks for 10 days whenever another child in the class tests positive for COVID. She also asks for a “promise to refrain from re-enforcing these harmful mandates,” or alternatively, “a public harms/benefit analysis regarding all COVID policies that uses” data that accurately reflects the number of hospitalized and deceased patients at cause of COVID instead of with COVID.”

If the lawsuit goes ahead, the discovery process will likely provide the parent group with that data, and more. A paper published in the journal Nature in February reports that commonly used face masks contain titanium dioxide, a chemical on California’s Proposition 65 list for a cancer risk if particles are inhaled. “Further toxicity and epidemiology research is needed to assess the risk of vulnerable populations, especially children,” the authors concluded.

No reason to worry. The county has a lawyer who specializes in “reputation management”.

Email Susan at Susan@SusanShelley.com and follow her on Twitter @Susan_Shelley

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