Marketing Agency – Adsenzia http://adsenzia.com/ Wed, 21 Sep 2022 07:18:22 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://adsenzia.com/wp-content/uploads/2021/05/default-150x150.png Marketing Agency – Adsenzia http://adsenzia.com/ 32 32 Colgate Features The Sound of a Smile in Recently Launched Campaign via VMLY&R – Campaign Briefing https://adsenzia.com/colgate-features-the-sound-of-a-smile-in-recently-launched-campaign-via-vmlyr-campaign-briefing/ Wed, 21 Sep 2022 04:06:37 +0000 https://adsenzia.com/colgate-features-the-sound-of-a-smile-in-recently-launched-campaign-via-vmlyr-campaign-briefing/ What’s it like to be part of a team, as a deaf athlete? Colgate-Palmolive, VMLY&R – WPP’s brand and customer experience agency, and Wavemaker – part of WPP’s GroupM, the world’s leading media investment firm, unveiled “The Sound of a Smile” highlighting the experience of an athlete. This is the latest story in Colgate-Palmolive’s Smile […]]]>

What’s it like to be part of a team, as a deaf athlete? Colgate-Palmolive, VMLY&R – WPP’s brand and customer experience agency, and Wavemaker – part of WPP’s GroupM, the world’s leading media investment firm, unveiled “The Sound of a Smile” highlighting the experience of an athlete. This is the latest story in Colgate-Palmolive’s Smile Strong platform, centered on stories of advocacy that connect to the incredible power of optimism in action.

As the “official smile” of the AFL, Colgate unearths and celebrates the champions of optimism in sport. From elite players to grassroots players, it’s about showcasing stories that connect and inspire all Australians.

“The Sound of a Smile” features QAFLW athlete Jamie Howell and his team, the Yeronga Devils, led by captain Mia Walsh. It focuses on Jamie’s experience as a deaf athlete and his journey with his team as they navigate gameplay and even learn their team’s song at Auslan – surprising Jamie performing it.

According to Anthony Crewes, Marketing Director, ANZ: “Over the past 3 years, Colgate has shared stories of real people who have found the courage to Smile Strong and continue to do what it takes to make the world a better place and us. are so excited to be able to share the story of Jamie and The Yeronga Devils.

“It’s not always easy to be optimistic, but when you make this choice, it can be a powerful force for change in your life.

“Standing for optimism means we are committed to creating a healthier planet and working every day to create healthy smiles for everyone. It is an honor to share the stories of those who demonstrate the same mentality.

The campaign was launched with a TVC hero shown on primetime TV during AFL matches, amplified on AFL.com.au and the AFL app, in stadiums and in cinemas – in partnership with Val Morgan to leverage the Dolby Atmos experience and create more immersive in-cinema experiences.

The second phase taking place this week – a social campaign on Instagram and Tiktok – sees Jamie Howell translate 7 AFL team songs to Auslan, inviting people to learn the songs to Auslan and share their own videos. Colgate, through Wavemaker, will also engage with AFL players and influencers (both hard of hearing and non-deaf) to duet with Jamie’s signature Auslan, to create a connection through a shared passion for the sport and its unifying power to grab people’s attention.

According to Alison Tilling, Director of Strategy at VMLY&R: “The work of Sound of a Smile addresses a challenge: in Australian sport we can be deaf to the pain of being ‘different’. The Yeronga Devils team were true optimists, working on differences to achieve true inclusion. Sport is made to unite us. How can we all be like QAFLW Yeronga Devils teammates and truly accept the difference?

Shivani Maharaj, Head of Content and Partnerships at Wavemaker, said: “As we enter the AFL Finals, we are very proud to be working on this Colgate campaign that champions inclusivity by teaching AFL fans a new way to support their team using Auslan. It’s about making an entire community feel heard and included. To make a community smile!

Colgate Palmolive:
Yves Briantias – VP Marketing, APAC
Lyndon Morant – IMC Marketing Director
Anthony Crewes – Marketing Director, ANZ
Kate Hickey – Associate Director of Marketing – Oral Care, ANZ
Maria Casas – IBE Manager, ANZ
Ashleigh Wright – Senior Brand Manager, ANZ
Lucy Basil-Jones – Brand Manager, ANZ
Carla Rando – Assistant Brand Manager, ANZ
Silvana Pandrea – Senior Information Planner, ANZ

Creative agency: VMLY&R
Paul Nagy – AUNZ Creative Director
Alison Tilling – Strategy Director AUNZ
Blair Panozza – Senior Creator
Bryce Waters – Senior Creator
Rachel Rider – Executive Producer
Elaine Loke – Group Account Director
Sinead Kelly – Account Manager
Ned Lindsay – Account Executive

Media Agency: Wavemaker
Laura Brady – Group Account Manager
Shivani Maharaj – Head of Content and Partnerships
Alexia Antonis – Group Director, Content & Partnerships
Evie Gardiner – Communications Manager
Laura Castro – Marketplace Associate Director
JennyX He – Associate Marketplace Manager
Angelli Westman – Communications Coordinator

CNIB:
Alice Davidson – CNIB Director

Production company: Taxi Film
Director: Tony Prescott
Producer: Simone Mackie
DOP: Mark Desiatov
Audible message: RanRun
Publisher: Leigh Cooke
Quality: CJ Dobson
Online: Vandal
Photography: Sam Scoufos
Retouching: Mark Sterne

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LOV Marketing Agency presents online marketing services that help build online presence https://adsenzia.com/lov-marketing-agency-presents-online-marketing-services-that-help-build-online-presence/ Mon, 19 Sep 2022 07:08:00 +0000 https://adsenzia.com/lov-marketing-agency-presents-online-marketing-services-that-help-build-online-presence/ SUFFOLK, VIRGINIA, USA, Sept. 19, 2022 /EINPresswire.com/ — LOV Marketing Agency, LLC, a renowned full-service advertising and marketing agency, has announced a full suite of online marketing services to help businesses to increase their online presence. The agency is no stranger to the marketing industry, with over 26 years of experience promoting clients’ brands and […]]]>

SUFFOLK, VIRGINIA, USA, Sept. 19, 2022 /EINPresswire.com/ — LOV Marketing Agency, LLC, a renowned full-service advertising and marketing agency, has announced a full suite of online marketing services to help businesses to increase their online presence. The agency is no stranger to the marketing industry, with over 26 years of experience promoting clients’ brands and businesses across various communication platforms, including but not limited to print media, television and radio. With its expertise in website design and optimization, social media marketing and other digital marketing strategies, the internet advertising agency aims to make clients more relevant to the highly digitized and consumer-driven market. online business.

In a market landscape where online presence and brand reputation are becoming increasingly important, LOV Marketing’s online marketing services offer multiple benefits to clients. The agency designs and optimizes client websites that help improve the client experience, which is key to building client loyalty and building a positive brand image. An optimized website also facilitates communication between the customer and the company, which helps increase sales. A well-designed website makes a business more visible, allowing it to expand its audience, increase its chances of converting customers and generating sales. The agency’s social media marketing strategies help acquire new clients and retain existing clients by engaging with both relevant and engaging content.

Speaking of LOV Marketing’s goal, Owner and CEO Donna Hickson said, “We are committed to delivering what we deliver to our customers. Once we have reached an agreement, we always follow it. This is where the value of our services comes from. If we have assured a client that our advertising and marketing services will help them acquire more clients and increase sales, we will work hard to make that happen. Being the best advertising agency in Virginia, we believe in integrity, openness, honesty, and accountability, and on those morals we will not compromise. Our commitment to providing the right support is a key part of our customer relationship management that has allowed us to build strong and lasting relationships and partnerships with our customers.

About LOV Marketing Agency, LLC: LOV Marketing Agency, LLC is a full-service, veteran-, women-, and minority-owned advertising and marketing agency based in Suffolk, Virginia. With over 26 years of industry experience, the digital advertising agency specializes in website design and optimization, social media marketing, branding, all digital marketing platforms , SEO ; and multimedia marketing platforms, such as television and radio.

Media Contact:
LOV Marketing Agency, LLC
+1 757-535-9096
lovmarketingagency@gmail.com
Visit us on social media:
Facebook
Twitter
LinkedIn
Other

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Westwood Marketing offers an innovative solution to small business marketing challenges https://adsenzia.com/westwood-marketing-offers-an-innovative-solution-to-small-business-marketing-challenges/ Sat, 17 Sep 2022 06:25:18 +0000 https://adsenzia.com/westwood-marketing-offers-an-innovative-solution-to-small-business-marketing-challenges/ The company’s “wholesale marketing” helps reduce the cost of quality customer acquisition services for entrepreneurs. Troy, Michigan, September 17, 2022 – One of the most critical contributors to small business success is marketing. Yet many small businesses don’t have the time, expertise or money to create and implement effective promotional campaigns. Today, Westwood Marketing is […]]]>

The company’s “wholesale marketing” helps reduce the cost of quality customer acquisition services for entrepreneurs.

Troy, Michigan, September 17, 2022 – One of the most critical contributors to small business success is marketing. Yet many small businesses don’t have the time, expertise or money to create and implement effective promotional campaigns. Today, Westwood Marketing is changing that by helping small businesses take advantage of the company’s “wholesale marketing” offering – a low-cost, high-impact program that enables small businesses to leverage efforts high-volume agency marketing for multiple clients.

Created for businesses with 20 or fewer employees, Westwood Marketing’s Small Business Accelerator (SBA) is designed to get clients up and running with their marketing as quickly as possible. The “interview” stage of the SBA acquaints the team with the client’s business and marketing objectives. Next, the agency develops 3 commercial video ads and a targeted marketing perimeter, which is the specific geographic area to be targeted. Marketing execution kicks off with 14-day blitzes on the 30, 60, and 90 day campaign. Finally, the program culminates on day 120 with a special marketing event that can range from a storewide sale to a customer appreciation day, community event, or other meaningful event to celebrate the company.

The SBA program comes with a wholesale price of $3,999 or monthly funding options as low as $65 per month.

By taking a wholesale approach, the more businesses the agency represents, the more profitable marketing services it can offer to its network.

“We started this division of the business so we could provide small business owners with the tools to market and promote their businesses at an affordable rate,” says Jason Sherman, vice president of wholesale marketing at Westwood. “With our new wholesale structure, we have solutions for everyone. Most of our wholesale customers are home-based businesses that previously had no alternative. But now having the ability to market and advertise effectively for as little as $65 a month is changing things for them.

The program is focused on customer acquisition and retention so that customers can continue to promote their products or services after SBA campaigns end.

Typical SBA marketing activities include the development of a press release, SMS marketing database, video advertisements, content marketing, etc., all integrated with a geo-targeted platform to ensure that the right customers are targeted. All tactics include specific, measurable goals so the team and client can easily see how the program is working.

And, while not all marketing is unique, the tactics the company includes in its package are ones that still work extremely well for small businesses, Sherman says. “We can completely change the trajectory of their business in 120 days.”

For customers looking for more information about Westwood’s Small Business Accelerator, you can text SBA at (833) 942-5960 or email [email protected].

About Westwood Marketing

Westwood Marketing is a full-service wholesale marketing agency. We specialize in helping entrepreneurs and small businesses promote and advertise their products and services at a fraction of the cost. With our wholesale pricing model, we allow our clients to market their business in the same way as national brands, without spending tons on their marketing budget. For more information, visit www.wwmg.org.

Media Contact
Company Name: Westwood Marketing
Contact person: Jason Sherman
E-mail: Send an email
Country: United States
Website: https://wwmg.org/

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Bruin Capital and Quadrant Private Equity Backed by TGI Sport Acquire Industry-Leading Virtual Media Solutions Provider: Interregional Sports Group https://adsenzia.com/bruin-capital-and-quadrant-private-equity-backed-by-tgi-sport-acquire-industry-leading-virtual-media-solutions-provider-interregional-sports-group/ Thu, 15 Sep 2022 15:13:00 +0000 https://adsenzia.com/bruin-capital-and-quadrant-private-equity-backed-by-tgi-sport-acquire-industry-leading-virtual-media-solutions-provider-interregional-sports-group/ Melbourne, Australia and LONDON and NEW YORK, September 15, 2022 /PRNewswire/ — TGI Sport, the global sports technology, media and marketing company, has acquired leading virtual media solutions provider Interregional Sports Group (ISG), the company announced today. This move brings a new dimension to TGI’s industry-leading capabilities and expertise in the next wave of live […]]]>

Melbourne, Australia and LONDON and NEW YORK, September 15, 2022 /PRNewswire/ — TGI Sport, the global sports technology, media and marketing company, has acquired leading virtual media solutions provider Interregional Sports Group (ISG), the company announced today. This move brings a new dimension to TGI’s industry-leading capabilities and expertise in the next wave of live sports advertising and media. This acquisition reinforces the management team with the greatest experts and pioneers of virtual media. Additionally, he is accelerating TGI’s overall transformation into a technology-driven, full-service global media and marketing agency. Bruin Capital and Quadrant Private Equity jointly own TGI Sport. The deal is the first since Bruin backed the company in 2021.

Global CEO of TGI Sport Martin Joly said: “We are delighted with this acquisition as it is emblematic of how we plan to grow TGI in the future. Instantly our business is entering a new industry – one that many see as the future of sports media in direct and publicity industry-leading capabilities and expertise.In addition, Tony and Simon are highly respected within our industry and will have a profound impact on our organization far beyond the direction of ISG’s development. ultimately, our core business is stronger.

ISG was created in 2015 by Tony Ragan and business partner Simon Bourges. It has since become a market leader in selling rights, creating content and distributing virtual media through live sporting events for clients including Serie A, La Liga and Formula 1. The company’s head office is located at London. ISG also operates a Milanostate-of-the-art innovation lab for all of its virtual media production, data analysis, customer services and technology systems testing. Burgess and Ragan will now lead “ISG powered by TGI Sport” under Jolly and will also work closely with the board.

Last spring, Bruin Capital became co-owner of TGI Sport, in partnership with AustraliaPrivate Equity Quadrant (Quadrant). The vision was to accelerate TGI’s evolution into an elite global agency, with proprietary media technologies as its core competencies. The addition of ISG expands the company’s global presence and dedicates more resources to its Parallel Advertising LED Perimeter (PADS) technology and hardware. PADS is used on four continents by organizations including UEFA, MLS, NZ Rugby, Rugby Australia, Liga MX, AS Monaco FC and many other top sporting codes.

“We are thrilled to be able to add Tony, Simon and the ISG team to the TGI and Bruin family,” said Georges Pyne, Founder/CEO of Bruin Capital. “They are very smart and efficient specialists who we believe in and who will have the full range of Bruin’s global resources at their disposal to drive the business forward.”

“It’s an extremely exciting time for us,” says the ISG co-founder Tony Ragan. “We now have the opportunity to build on the success of the past seven years and accelerate ISG’s development into a truly global player,” he added.

“This step with Bruin and TGI will allow us to grow faster, stronger and bolder,” adds Simon Bourgesco-CEO and founder of ISG, “As commercial and operational pioneers of virtual media, our know-how both operationally and commercially can be greatly leveraged by talent, relationships and fiscal firepower. of the wider group… things are going to get really compelling for rightsholders, media buyers and brands.”

About TGI Sports: TGI Sport is a global leader in sports technology, media and marketing, connecting sports entities and fans around the world. Combined operations cover North America, South America, Europe, Australiaand New Zealand, and its teams support more than 3,500 events a year. TGI Sport has established relationships with many of the world’s leading sports organizations including UEFA, FIFA, CONCACAF, CONMEBOL, Mediapro, Major League Soccer, US Soccer, National Rugby League, ECB, ICC, FC Barcelona, ​​​​Manchester United FC, Liverpool FC. , and Juventus FC. TGI’s businesses include TLA Worldwide, QMS NZ and Sportsmate.

About ISG Interregional Sports Group (ISG) is the leader in virtual media solutions in sports. The company is focused on regionalizing broadcast technology and implementing revenue strategies for some of the world’s largest sports rights holders, including Europe’s top football competitions and world’s premier motor racing championship. From its head office in London and operations center at Milano, ISG provides its customers with virtual media solutions that integrate integrated data systems, analytics and activation. Through its relationship with italy Liga Serie A, ISG provides the world’s largest and most technologically advanced integrated virtual media sports service to all 20 Serie A clubs.

About Bruin Capital: Bruin Capital (www.bruincptl.com) is an international investment and operating company founded by Georges Pyne @GFPyne. Bruin specializes in working with financial partners and management teams to build the world’s best technology, sports, media, entertainment and marketing companies. Bruin companies operate on five continents with 2,100 employees working in 34 offices. Bruin’s investors include The Jordan Company, CVC Capital Partners, Rock Ventures, NNS chaired by Nassef Sawiris and a prestigious group of family investment funds.

About Quadrant Private Equity: Quadrant Private Equity was established in 1996 (initially as Quadrant Capital) and is a leading sydneymedium-sized private equity firm based in Australia and New Zealand. Quadrant Private Equity raised $7 billion and 12 funds since its inception. His latest funds, QPE No. 7 and Quadrant Growth Fund 2, have $1,240 million and $530 million of equity commitments respectively for private equity investments Quadrant has extensive investment experience, having led over 80 investments in the last 11 funds (with 60 exits) across a range of sectors including retail retail, healthcare, media, consumer food, financial services, e-commerce and other sectors.

Contact: Scott Novak 917 699-4142

SOURCE Bruin Capital

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Blue Door Agency celebrates its fifth anniversary with an expansion https://adsenzia.com/blue-door-agency-celebrates-its-fifth-anniversary-with-an-expansion/ Tue, 13 Sep 2022 15:24:07 +0000 https://adsenzia.com/blue-door-agency-celebrates-its-fifth-anniversary-with-an-expansion/ TORONTO, Sept. 13, 2022 (GLOBE NEWSWIRE) — Blue Door Agency (The Agency), one of Canada’s fastest growing marketing agencies, celebrated its fifth anniversary with record growth and ambitious initiatives. The agency has welcomed several major brands to its client list, including Gruppo Terroni, Ripley’s Aquarium and Tangerine Bank over the past six months. Blue Door […]]]>

TORONTO, Sept. 13, 2022 (GLOBE NEWSWIRE) — Blue Door Agency (The Agency), one of Canada’s fastest growing marketing agencies, celebrated its fifth anniversary with record growth and ambitious initiatives. The agency has welcomed several major brands to its client list, including Gruppo Terroni, Ripley’s Aquarium and Tangerine Bank over the past six months.

Blue Door is a Toronto-based agency that offers a full suite of integrated services spanning public relations, digital marketing, and graphic design. The Agency is recognized for its work in the hotel industry where it represents more than 50 restaurants and grocers. More recently, strategic acquisitions have allowed it to expand into new sectors, including finance, healthcare, technology and fitness.

“Blue Door is experiencing record growth in 2022 and we have no plans to slow down,” said Laura Silver, Founder and CEO of Blue Door Agency. “Our robust service offering, professionalism and fully integrated model set Blue Door apart, and this is reflected in the caliber of clients who have chosen us as their go-to agency in recent months.”

While new clients have certainly contributed to its growth, Silver credits the growth primarily to Blue Door’s impressive retention rates of 85% with key clients including Longo’s, which has been with the agency since 2017. D Other long-time clients include Yoga Tree, KINKA FAMILY, Pusateri’s, The Pint Toronto, Spectrum Health Care, Mademoiselle and Fresh Restaurants.

Along with building its client list, Blue Door is working to ensure that it is a good corporate citizen and has embarked on the process to become Climate Smart Certified. Climate Smart helps companies measure their carbon footprint and map their emissions with the aim of reducing their environmental impact. Blue Door will use the data to inform, develop and implement environmental guidelines and policies for its employees and partners as it strives to become a Certified B Company within the next five years.

“We created this agency to provide sophisticated, professional and measurable marketing services to Canadian brands,” Silver said. “Today, we employ a world-class team and have earned the trust of leading Canadian organizations, which means we also have an obligation to be environmental stewards. We are proud of our progress and know the future for Blue Door is bright.

About Blue Door Agency

Launched in 2017, Blue Door Agency has become one of the fastest growing integrated marketing agencies in Canada by establishing itself as a one-stop marketing agency. The agency offers unparalleled capabilities under one roof, spanning media relations, influencer marketing, crisis communications, content creation, digital marketing and graphic design. Current clients include Ripley’s Aquarium of Canada, Terroni, Tangerine Bank, Longo’s, Canada Dry Motts, The Pint, Pusateri’s and Fresh Restaurants.

Media Contact

Anastasia Zafiriadis

Blue Door Agency

Anastasia@bluedoor.agency

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No blockages in this plumbing company https://adsenzia.com/no-blockages-in-this-plumbing-company/ Sun, 11 Sep 2022 12:00:00 +0000 https://adsenzia.com/no-blockages-in-this-plumbing-company/ Andrew Durrans, Yellow customer and print marketing advocate. Photo / Supplied. Print marketing with Yellow outperforms Google ads. Andrew Durrans was interviewed by ZB’s Heather Du Plessis-Allan on plumbing issues. For a few days after, he was called by other plumbers, wanting to know if he was really advertising in the press, as he had […]]]>

Andrew Durrans, Yellow customer and print marketing advocate. Photo / Supplied.

Print marketing with Yellow outperforms Google ads.

Andrew Durrans was interviewed by ZB’s Heather Du Plessis-Allan on plumbing issues. For a few days after, he was called by other plumbers, wanting to know if he was really advertising in the press, as he had said on the radio.

After all, printing is dead, isn’t it? The whole world is going digital. At least, that’s what Durrans found most of its competitors think.

“I happened to mention that we were getting a lot of action from our print ad with Yellow,” said Durrans, group manager of Auckland Plumbers. “For the next three or four days, other plumbers would call me and ask if it was true.”

The printed vehicle is the Yellow directory, still very present after many years and considered essential for its business by Durrans. This is not the only marketing that the group undertakes with Yellow but, as he explains, it is the most effective.

“We have worked with Yellow for years and over the last 5 or so years they have transformed into a marketing agency specializing in digital, print and other forms of innovation. I strongly believe in the importance to have good relationships with customers and suppliers – we work closely with Yellow on our marketing.”

Yellow Sales Manager, Franc van Staden and Andrew from Auckland Plumbers Group.  Photo / Supplied.
Yellow Sales Manager, Franc van Staden and Andrew from Auckland Plumbers Group. Photo / Supplied.

What started a few years ago as a fairly simple print ad campaign with Yellow has now grown to include many aspects of marketing – Print, Google Ads, GDN, SEO, Website Blogging, Landing Page Optimization , etc. Durrans meets with the Yellow team on a monthly basis and monitors their marketing activity in an ever-changing market.

“We use unique phone numbers when we register in the yellow directory,” he says. “So when we get a call on one of those numbers, we know where it’s coming from. Because we can track everything, I can tell you that we get fewer calls per dollar from Google Ads than from Yellow We are without a doubt where we get our best return on investment.”

Auckland Plumbers Group has Central, North, East, West and South Auckland as its geographic market. Their services include all forms of daily and emergency plumbing, gas laying, drain laying, drain unclogging, hot water and roofing, with a focus on maintenance rather than new construction. .

“So a lot of our clients are landlords,” he says, “and more likely to use the yellow directory – and they do. Obviously younger people tend to use more modern methods, but landlords tend to be seniors, by definition – and I want them to see our brand in that.

“Of course we also use digital; but I think there are a lot of people who feel a bit bombarded by digital ads. Just the other day I decided to turn off my email for a half a day. When I turned it back on, there were 67 emails waiting for me — and half of them were advertisements for things I didn’t need or want.”

Durrans has owned Auckland Plumbers Group for nine years, during which time he has grown the business significantly. When he took over, the company had four plumbers on the road, serving customers: “Now we have 13 on the road and a support team in the office (in Onehunga).

Andrew Durrans of the Auckland Plumbers Group.  Photo / Supplied.
Andrew Durrans of the Auckland Plumbers Group. Photo / Supplied.

“When people ask where our offices are, I say we have 13 – and they’re always in different places. Plumbers just don’t need to be in the office; all the information they need and that come from their work are transferred digitally, so we’ve really embraced the digital age in that way as well.”

Yellow focuses on SMEs (small and medium enterprises), the engines of our economy; 97% of all New Zealand businesses have 20 or fewer employees and these 480,000 SMEs employ around a third of all Kiwis and account for around 29% of our GDP.

They are also among the hardest hit by the Covid-19 crisis – and Durrans says Auckland Plumbers Group has had to endure its business dropping to 25% of normal volume.

“It was a really, really tough time, but we got through it bringing the team together and we all made sacrifices; everyone gave at least a little – and we came out the other side with this. strong commitment to each other and to the company.”

As only ‘essential’ work could be undertaken during the lockdown, the company had a long list of jobs for reopening doors and, with Yellow’s input, they have been filled ever since.

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Viad Corp issues statement on health of Pursuit chairman https://adsenzia.com/viad-corp-issues-statement-on-health-of-pursuit-chairman/ Fri, 09 Sep 2022 21:00:00 +0000 https://adsenzia.com/viad-corp-issues-statement-on-health-of-pursuit-chairman/ SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Viad Corp (NYSE: VVI), a leading global provider of extraordinary experiences, including hospitality and leisure, experiential marketing and live events, today announced that David Barry, president of its Pursuit business, has been diagnosed with a medical condition that will require surgical treatment and temporary furlough that could span several months. The timing of […]]]>

SCOTTSDALE, Ariz.–(BUSINESS WIRE)–Viad Corp (NYSE: VVI), a leading global provider of extraordinary experiences, including hospitality and leisure, experiential marketing and live events, today announced that David Barry, president of its Pursuit business, has been diagnosed with a medical condition that will require surgical treatment and temporary furlough that could span several months. The timing of David’s sick leave has not yet been determined.

When David begins his sick leave, Chief Executive Officer of Pursuit will transfer, on an interim basis, to Derek Linde who will act as Acting President of Pursuit while retaining his current role as Chief Operating Officer, General Counsel and Corporate Secretary. of Viad. Additionally, Sam Auck, Chief Financial Officer of Pursuit, will take on a broader role by partnering with all of Pursuit’s senior executives to maintain the continuity of day-to-day operations, reporting to Derek.

David continues to run the Pursuit business and will do so until he takes a leave of absence, and works closely with Derek, Sam and the senior Pursuit team to ensure business continuity.

Steve Moster, President and CEO of Viad, said, “We will support David every step of the way and salute his commitment to the continued success of Pursuit and the anticipated return. Derek has worked with David, Sam and the Pursuit management team over the past few years to support Pursuit’s growth initiatives and in his interim role he will focus on continuing Pursuit’s Refresh, Build, Buy strategy. during David’s temporary absence. The Board and I are fully confident that Derek and Pursuit’s excellent team of operational and functional leaders are well positioned to lead when the time is right.

David commented: “Pursuit continues to recover strongly from the pandemic. I am committed to leading Pursuit’s exciting growth trajectory until my leave and returning to my role after my leave. I have complete faith and confidence that the talented leadership team at Pursuit, under the leadership of Derek and Sam, will continue to successfully execute our exciting growth strategy and deliver unforgettable experiences for our guests when I will start my temporary leave.

About Viad

Viad (NYSE: VVI) is a leading global provider of extraordinary experiences, including hospitality and leisure, experiential marketing and live events through two businesses: Pursuit and GES. Our business strategy is focused on delivering extraordinary experiences for our teams, customers and guests, as well as meaningful and sustainable growth and above-market returns for our shareholders. Viad is an S&P SmallCap 600 company.

Pursuit is a collection of inspiring and unforgettable travel experiences in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavik and Las Vegas, plus new experiences planned for Chicago and Toronto. Pursuit’s collection includes attractions, lodges and hotels, as well as guided tours that connect guests to iconic locations.

GES is a full-service global live events company providing a full suite of services to the world’s leading brands and event organizers through two reportable segments, Spiro and GES Exhibitions. Spiro is an experiential marketing agency that partners with leading brands around the world to manage and elevate their global experiential marketing businesses. GES Exhibitions is a global exhibition services company that partners with leading exhibition and conference organizers as a full-service provider of strategic and logistical solutions to manage the complexity of their shows with teams across North America , Europe and the Middle East.

For more information, visit www.viad.com.

Forward-looking statements

This press release contains a number of forward-looking statements. Words and variations of words, such as “will”, “may”, “expect”, “could”, “could”, “could”, “intend”, “plan”, “believe” , “estimate”, “anticipate”, “provide”, “seek”, “aim”, “potential”, “target”, “outlook” and similar expressions are intended to identify our forward-looking statements. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals are also forward-looking statements. These forward-looking statements are not historical facts and are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements.

Important factors that could cause actual results to differ materially from those described in our forward-looking statements include, but are not limited to, the following:

  • the impact of the COVID-19 pandemic on our financial condition, liquidity and cash flows;

  • our ability to anticipate and adapt to the impact of the COVID-19 pandemic on our business;

  • general economic uncertainty in major world markets and worsening global economic conditions;

  • travel industry disruptions;

  • the seasonality of our business;

  • unforeseen delays and cost overruns of our capital projects, and our ability to achieve financial and strategic objectives established for such projects;

  • our exposure to labor shortages, employee turnover and labor cost increases;

  • the importance of key members of our account teams to our business relationships;

  • the competitive nature of the industries in which we operate;

  • our dependence on large exhibition event customers;

  • the negative effects of show rotation on our period results and operating margins;

  • transportation disruptions and increased transportation costs;

  • natural disasters, weather conditions, accidents and other catastrophic events;

  • our exposure to increases in labor costs and work stoppages related to unionized employees;

  • our multi-employer pension plan funding obligations;

  • our ability to successfully integrate and achieve financial and strategic objectives established from acquisitions;

  • our exposure to cybersecurity attacks and threats;

  • our exposure to fluctuations in currency exchange rates;

  • liabilities related to prior and discontinued operations; and

  • compliance with laws governing the storage, collection, processing and transfer of personal data and our exposure to legal action and fines for data breach or improper processing of such data.

For a more complete discussion of the risks and uncertainties that could affect our business or financial results, please see Section 1A, “Risk Factors,” of our most recent Annual Report on Form 10-K filed with the SEC. We disclaim and undertake no obligation to update or revise any forward-looking statement contained in this press release, except as required by applicable law or regulation.

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Sparkling Yerba Mate CLEAN Cause and Grammy Award Winning https://adsenzia.com/sparkling-yerba-mate-clean-cause-and-grammy-award-winning/ Wed, 07 Sep 2022 15:00:00 +0000 https://adsenzia.com/sparkling-yerba-mate-clean-cause-and-grammy-award-winning/ Austin, Texas, Sept. 07, 2022 (GLOBE NEWSWIRE) — CLEAN Cause, the Austin-based sparkling Yerba Mate beverage company, today announced an exclusive collection of cans in honor of National Recovery Month. Available for purchase from Wednesday, September 7eCLEAN Cause will launch 1,200 limited-edition cherry-lime flavored cans with an exclusive label designed by the brand’s creative director, […]]]>

Austin, Texas, Sept. 07, 2022 (GLOBE NEWSWIRE) — CLEAN Cause, the Austin-based sparkling Yerba Mate beverage company, today announced an exclusive collection of cans in honor of National Recovery Month. Available for purchase from Wednesday, September 7eCLEAN Cause will launch 1,200 limited-edition cherry-lime flavored cans with an exclusive label designed by the brand’s creative director, Grammy-winning singer/songwriter Ben Haggerty, better known as “Macklemore.” , with 100% of profits donated to recovery housing grants.

The exclusive cherry design is inspired by Macklemore’s golf and lifestyle brand, Bogey Boys, and the singer’s personal recovery journey. Earlier this year, CLEAN Cause named Macklemore as the brand’s first-ever creative director and celebrity investor to bring inspired vision to the brand’s mission. The partnership brought together CLEAN Cause, a beverage company whose mission is to support people in recovery, and Macklemore, who has long championed the power of recovery and is outspoken about his struggles with addiction. CLEAN Cause donates 50% of its net profits (or 5% of its net income, whichever is greater) to fund salvage housing grants.

“I am thrilled to put these cans out into the world! The exclusive cherry artwork for this box was inspired by my personal recovery journey and my recovery community in Seattle. It’s my house. This is where I got sober. And that’s what keeps me going one day at a time,” says Macklemore.

As creative director and investor, Macklemore continues to bring inspired vision to the brand by providing art direction, digital editorial content and music. For her first project in this role, Macklemore worked with CLEAN Cause to produce a series, “CLEAN Cause: Drink to This” that allowed individuals to share their stories of recovery in a new way. As a result of this program, CLEAN Cause and Macklemore launched a “Scan to Win” initiative for consumers offering a chance to win the ultimate flight to a Macklemore show.

The CLEAN Cause product line consists of eight amazing-tasting, USDA-certified organic yerba mate sparkling beverages that come in low-sugar and sugar-free options, with 160mg of organic ‘best caffeine’ . By purchasing a can of CLEAN Cause, consumers can directly help individuals recover from alcohol and drug addiction. To date, CLEAN Cause has awarded over 3,415 salvage housing grants representing over $1,651,094 in communities across the country.

CLEAN Cause is available nationwide at Whole Foods, Kroger, Natural Grocer, and many other major retailers, and can be found online at Amazon.com, HEB.com, Instacart.com, and CLEANCause.com.

For more information about CLEAN Cause and to purchase an exclusive box of Cherry Limes, visit www.cleancause.com.

entertainment marketing agency FlyteVu.com managed and executed this program.

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About OWN Cause:
CLEAN Cause Sparkling Yerba Mate helps people recover from alcohol and drug addiction. CLEAN Cause’s business model and commitment to fund salvage housing scholarships with 50% of net profits (or 5% of net revenues, whichever is greater) has resulted in over 3,415 scholarships being awarded. sober living studies worth more than $1,651,094. The CLEAN Cause line of products consists of eight amazing-tasting fizzy, USDA-certified organic yerba mate drinks available in low-sugar and sugar-free options. Each 16 ounce can contains 160mg of organic caffeine to fuel your daily passions while helping people recover from alcohol and drug addiction. CLEAN Cause’s 40+ employees are dedicated to building a brand that empowers consumers to leverage their purchases to help people recover from drug and alcohol addiction with better access to modest accommodation.

About Macklemore:
Multi-platinum and GRAMMY® award-winning artist Macklemore has made history with a combination of commercial success, critical acclaim and international appeal, with a total of 12.8 BILLION COMBINED STREAMS to date , Macklemore is one of the most successful independent artists of the 21st century. “GEMINI,” Macklemore’s first solo effort in 12 years, was released in 2017 and debuted at number two on the Billboard Top 200 chart and number one on the charts for rap, R&B/hip-hop and independent albums, with albums certified platinum. singles, “Glorious” (with Skylar Grey), “Good Old Days” (with Kesha) and “Marmalade” (with Lil Yachty). ‘GEMINI’ followed two releases with producer Ryan Lewis: the multiple GRAMMY award-winning and multi-platinum album, ‘The Heist’ (which spawned two No. 1 singles, the Diamond-certified ‘Thrift Shop’ and the multi-platinum “Can’t Hold Us”) and the 2016 release “This Unruly Mess I’ve Made”, which featured the Platinum-certified single “Downtown”. Collectively, Macklemore’s music videos have had over 3 BILLION views and he is one of only two rappers to have a single certified Diamond (“Thrift Shop”). A lifelong Seattle resident, Macklemore has always believed in using his platform, resources, and creative pursuits to impact racial and social justice issues. Macklemore is co-founder of The Residency, a hip hop and youth development program that has become one of the main opportunities for aspiring young artists in the area. Drawing on her personal battles with drugs and alcohol, Macklemore has consistently used her art and platform to raise awareness of addiction and recovery issues. In 2016, he was featured in an MTV special with President Obama on the opioid epidemic in America and was the first non-administrative official to participate in the weekly presidential address. In 2021, Macklemore launched Bogey Boys, a golf apparel and lifestyle brand that has taken off quickly and is making waves in the golf and fashion worlds. In September 2021, Macklemore launched the Bogey Boys Flagship with the Goose Magees Vintage Mall on Capitol Hill in Seattle. He is a co-owner of the Seattle Sounders of Major League Soccer and the Seattle Kraken of the National Hockey League. He currently sits on the board of directors of MusiCares, The Residency and The Underground Museum in Los Angeles. 2022 has seen Macklemore release two singles so far, the deeply faith-based ‘CHANT’ Ft Tones and I, and more recently, the upbeat indie-pop infused Maniac’ Ft. Winder. Macklemore is currently on a North American tour of arenas and stadiums with Imagine Dragons.

        
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Ladhood review – thank you, Liam Williams, for this consistently excellent comedy | Television https://adsenzia.com/ladhood-review-thank-you-liam-williams-for-this-consistently-excellent-comedy-television/ Mon, 05 Sep 2022 21:25:00 +0000 https://adsenzia.com/ladhood-review-thank-you-liam-williams-for-this-consistently-excellent-comedy-television/ Liam Williams says this will probably be Ladhood’s (BBC Three) last series, “because I just don’t have any memories”. I’ll be sad to see the back of this one, because it turned those memories into great television. The streets feature prominently on its soundtrack, and Ladhood feels like an ideal companion for their first two […]]]>

Liam Williams says this will probably be Ladhood’s (BBC Three) last series, “because I just don’t have any memories”. I’ll be sad to see the back of this one, because it turned those memories into great television. The streets feature prominently on its soundtrack, and Ladhood feels like an ideal companion for their first two albums in particular – albeit one with a little less nightlife and a little more whining about parents, the pocket money and a father addicted to sudoku.

As always, this semi-autobiographical comedy – although its humor revolves around slapstick and desperation – switches between the life of adult Liam, now 34, in a rut and wondering how he ended up like this, and the teenager Liam, 18, preparing for his A-levels and being encouraged to apply for Oxbridge by his school and parents. We are at the beginning of something; the other is at the end. It encounters a particularly entertaining kind of gloom in the middle, and it bows out without sacrificing any of its surly irony or biting wit.

Each episode, Williams takes a theme and follows it. In the opening, vaguely about housing, teenager Liam is so sick of being told what to do by “those mean, unreasonable bastards” (his parents) that he is considering moving to a shared apartment with his friends, leaving him free to do whatever he wants, like watching Family Guy box sets and smoking weed. Cut to adult Liam, living in a small flat in east London, being scolded by his landlord for daring to stick a picture on the wall. She raises her rent by several hundred pounds a month, and when he tries to get a mortgage, the estate agent laughs at him. If Ladhood could have waited a few more months, I would have liked to see what adult Liam would do with the current situation.

More to life than that… Oscar Kennedy as young Liam in Ladhood. Photograph: Natalie Seery/BBC

There is a lot of work here too. Adult Liam works for an ad agency, though he never seems quite sure what he’s there to do or why. He tries to quit and gets a promotion. He tries to give it a try and finds himself falling into an ethical and moral wormhole about what kind of businesses he is supposed to market. There are moments of Nathan Barley in pure office silliness, most notably in his incredibly stupid boss, who is a walking hands-free headset. Young Liam, meanwhile, takes a job at a chain restaurant and gobbles up extra shifts at the cost of school, with the under-18 minimum wage opening up the world to him, or at least opening up the possibility of don’t have to beg. his friends to buy him a pint at the pub.

Will he sacrifice academic success for a “physically demanding salaried job” at 16, like his friends, or will he seize the opportunity offered by his “word maggot” abilities and leave for college, in another entirely life? Conflict is at the heart of this series, and it’s about more than a sliding door moment. It is a matter of class, family, home and belonging. The split timeline means we know, roughly, how it happened, but at the end of the series, adult Liam plans to go back up north and rip it all out and start over. He counts with his past and wonders who he could be in the future. While much of it is banter and teenagers making fun of each other, it’s also thoughtful and moving.

It’s smart too, which isn’t surprising, given young Liam’s intelligent tendencies. Young Liam’s director breaks the fourth wall to explain that he often seems to give important information at the top of a stage and to check that the audience has understood it correctly. There’s an episode about psychedelics with a musical interlude inspired by a boyband. For all its boredom, there is an equal amount of absurdity.

As usual, adult Liam is Banquo’s ghost, perpetually haunting young Liam’s delight, embarrassed by his teenage mistakes, hovering to offer a fatherly implication that it doesn’t get much better than this. “That’s not how life was supposed to be,” he said with weary resignation. The overall mood is gloomy, especially these days, but it digs deep for its end. Don’t expect a rousing end show, but in its own messy way it finds a satisfying resolution.

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Amazon-themed wedding celebrates the couple’s love for e-commerce https://adsenzia.com/amazon-themed-wedding-celebrates-the-couples-love-for-e-commerce/ Sat, 03 Sep 2022 13:00:01 +0000 https://adsenzia.com/amazon-themed-wedding-celebrates-the-couples-love-for-e-commerce/ Both Jing Gao and Eddie Levine have worked in e-commerce for over a decade. Eddie Levin Eddie Levine and Jing Gao first met at an e-commerce conference in Atlanta in 2016. Two years later, they shared their first kiss in front of an Amazon seller summit in New Orleans. And in 2020, Gao left her […]]]>

Both Jing Gao and Eddie Levine have worked in e-commerce for over a decade.

Eddie Levin

Eddie Levine and Jing Gao first met at an e-commerce conference in Atlanta in 2016. Two years later, they shared their first kiss in front of an Amazon seller summit in New Orleans. And in 2020, Gao left her home in Los Angeles to move in with Levine in Chicago, bringing their e-commerce businesses together under one roof.

So it only made sense that when it came time to get married, they turned to e-commerce for inspiration.

On August 21, the couple tied the knot in Chicago and the wedding reception was filled with paraphernalia from Amazon. At the reception, guests were seated at tables designated by a ten-digit code used to search for products on Amazon’s website (known as an ASIN in seller parlance). The wedding favors were tiny Amazon packets, complete with barcodes and filled with goodies, placed in miniature shopping carts.

The wedding favors were candy boxes, designed to look like miniature Prime packets.

Eddie Levin

Attendees posed for photos in front of a backdrop declaring “Jeddie (a combination of the couples’ first names) Prime Day,” a tribute to Amazon’s annual summer shopping bonanza.

Although the references are a bit esoteric, at least the couple was confident that some of their guests would understand them.

Levine toasted the reception. “I said, ‘Last but not least, e-commerce has brought us together. If we’ve met you through e-commerce, directly or indirectly, stand up,” he told CNBC in an interview.

“Literally half of our guests got up.”

However, not everyone understood this.

“The bartender was like, ‘Can you tell me what’s wrong with all the Amazon-inspired stuff?'” said Robyn Johnson, CEO of digital marketing agency Marketplace Blueprint, and friend of the couple who attended the wedding.

Wedding guests could take photos in front of a Prime Day-inspired backdrop.

Eddie Levin

Both Levine and Gao have worked in e-commerce for over a decade. Levine is president and co-founder of Hub Dub, which helps brands manage their online businesses and provides logistics services. Gao runs an Amazon business selling home decor products.

Levine and Gao are part of an active community of sellers, consultants, and service providers that has grown around Amazon’s third-party marketplace. Launched in 2000, the marketplace has become a centerpiece of its dominant e-commerce business, as it now accounts for more than half of online retail sales. In 2021, there were more than six million third-party sellers globally in the Amazon marketplace, according to research firm Marketplace Pulse.

A “five-hour marriage contract”

Gao met Levine at a conference in Atlanta through a consultant who was helping him with his Amazon business and who also happened to be Levine’s friend.

They didn’t get along right away. But over the next few months, Gao and Levine continued to meet on the e-commerce conference circuit and developed a friendship.

Their friendship turned romantic in June 2018 at Amazon’s Boost conference for third-party sellers in New Orleans. The conference coincided with Gao’s 29th birthday, so she invited Levine and some of their friends for a night of barhopping in New Orleans’ historic French Quarter. That night, they kissed for the first time.

On the last day of the conference, they took a long walk through the streets of New Orleans, a memory they both half-jokingly describe as their “five-hour marriage contract.”

“We contracted where we are going to live, the family we are going to bring, the religion we are going to have in the household, the education,” Gao said. “We were lining it up.”

“Based on five hours of back and forth, we found we were at least a decent game,” Levine added.

A few days later, Levine flew from Chicago to Los Angeles for their first date. He returned to Chicago the next day in time for a 10-day trip to Europe.

They continued to date remotely for the next two years, until June 2020. It was the height of the Covid-19 pandemic, and they could no longer safely hop on a plane for their twice-weekly visits. . They decided it was the right time to move in together, and Levine proposed to Gao in Niagara Falls in September.

Levine is the one who came up with the idea for an Amazon-inspired wedding.

“We went through all these ideas, and they were so boring,” Levine said. “I wanted something that showcased our background and paid homage to our origins.”

Levine, who is Jewish, chose Jeff Cohen, an Amazon employee who previously worked for Seller Labs, who hosted the conference where they met, to serve as a witness at the signing of their prenup, known as the name of ketubah. And guests who helped connect the couple at Amazon events had special “matchmaker” signs on the backs of their chairs.

They jokingly toyed with the idea of ​​turning their wedding into a full-fledged Amazon conference, with a software company jokingly offering to sponsor the event.

“I said, ‘No, I’m not offering you a booth at our wedding,'” Levine said.

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