Marketing Agency – Adsenzia http://adsenzia.com/ Fri, 11 Jun 2021 10:38:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://adsenzia.com/wp-content/uploads/2021/05/default-150x150.png Marketing Agency – Adsenzia http://adsenzia.com/ 32 32 My five # 440 | Inbound Marketing Agency https://adsenzia.com/my-five-440-inbound-marketing-agency/ https://adsenzia.com/my-five-440-inbound-marketing-agency/#respond Fri, 11 Jun 2021 10:26:48 +0000 https://adsenzia.com/my-five-440-inbound-marketing-agency/ Five things to share from about the past week, presented each Friday by a different member of the Browser Media team. My Five this week is from Vic. 1. A breakdown provokes outrage On Tuesday, you may have noticed that you cannot access some of the biggest sites on the internet. But why, I hear […]]]>


Five things to share from about the past week, presented each Friday by a different member of the Browser Media team.

My Five this week is from Vic.

1. A breakdown provokes outrage

On Tuesday, you may have noticed that you cannot access some of the biggest sites on the internet. But why, I hear you ask?

It was all owed to a content delivery network (CDN) provider, Fastly, to have a bit of a mare.

The internet infrastructure company was affected by a software bug that caused massive sites like Amazon, The Guardian, The Financial Times, and Reddit to go down for about an hour.

2.Poisonous IPA in the workplace

Ah, BrewDog. This isn’t the first time you’ve been featured in My Five for being horrible, and I’m sure it won’t be the last.

Known for their attention-grabbing marketing campaigns, bevvie’s “punk” company was criticized this week for treating its staff like dog eggs. And after drinking a few beers at their Camden branch last Saturday, I was told I couldn’t tip their staff when paying by card so it didn’t really shock me.

In one open letter, former employees spoke out against their toxic corporate culture and called BS over some of their marketing campaigns.

An excerpt from the letter says:

In a post-truth world, you have allowed the end to justify the means, time and time again. Lies, hypocrisy and deception can be useful tools; Repeated PR campaigns on LinkedIn over and over again – until you actually believe them – are good for raising awareness, and if someone questions the validity of your claims, you can just skip ahead. the next campaign. How many more times will we see stories about sending protest beer to Russia (you didn’t), James and Martin changing their names to Elvis (they didn’t), awarding an employee of the month on a can of profanity (which wasn’t an accident and was actually approved for printing by James), or by offering paternity leave (which many employees are just never allowed to take)? Worse, by placing personalities at the center of your message, you’ve inflated egos and fostered a culture within craft beer that deifies founders and gives weight to sexist, misogynist brewers who claim to stand up for free speech. You have become a lightning rod for some of the worst attitudes present both on the internet and in real life.

Ouch.

3. Use the bird to spread the word

This is actually a cool feature of Twitter and Review that can help users and businesses grow and monetize their email marketing lists.

A new subscribe button will be made available to allow users to join mailing lists quickly and easily.

Once you have signed up, the newsletter will be sent to the email address you signed up with on Twitter.

Learn more about the announcement here.

4. European kickball tournament

I am not a football fan.

In fact, until today when I saw that people on LinkedIn were all excited that their employers let them watching football games at work, I didn’t even know it was the start of the Euro.

What I remember are some of the songs that have accompanied soccer tournaments over the years, one of them being New Order’s World in Motion for the 1990 World Cup, with John Barnes. make a wonderful rap.

The group had jumped on this pretty marketing train (although their song was for the World Cup but whatever), hitting a load of #WorldInMotion 2021-themed merchandise. on their site.

5. Money for the creators?

Instagram has done a pretty good job of pissing off influencers lately, with many complaining about issues with the platform and its policies affecting their ability to rake the moolah.

However, at the start of this week, Instagram hosted its very first “Creators Week” where Soulless and Dead-Eyed Facebook CEO Mark Zuckerberg took the time to destroy democracy to announce a few lucrative new features.

According to Zuckerberg:

“The platform begins testing a ‘native affiliate tool that will allow creators to earn commissions for the purchases they entice people to make.

“Our goal is to be the best platform for creators like you to make a living. And if you have an idea that you want to share with the world, you should be able to create and distribute it easily and simply – on Facebook and Instagram – and then earn money for your work.

“We’re adding new ways for creators to earn extra cash for reaching certain milestones when using badges on Instagram Live and Stars on Facebook.”

It remains to be seen whether or not these new tools will be enough to convince influencers to stay, but monetizing a social network is becoming more difficult no matter what platform they use, mainly due to algorithm changes and policy.





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After 100 years, Flottman Co. is still more relevant than ever https://adsenzia.com/after-100-years-flottman-co-is-still-more-relevant-than-ever/ https://adsenzia.com/after-100-years-flottman-co-is-still-more-relevant-than-ever/#respond Thu, 10 Jun 2021 16:16:48 +0000 https://adsenzia.com/after-100-years-flottman-co-is-still-more-relevant-than-ever/ Sue Flottman Steller is co-owner and president, and Peter Flottman is co-owner and vice-president of the company. Flottman Co. opened in 1921, making 2021 its 100th year of operation. It’s an impressive achievement for any business to reach this milestone, and according to Sue Flottman Steller – the current president and third generation – it […]]]>


Sue Flottman Steller is co-owner and president, and Peter Flottman is co-owner and vice-president of the company.

Flottman Co. opened in 1921, making 2021 its 100th year of operation. It’s an impressive achievement for any business to reach this milestone, and according to Sue Flottman Steller – the current president and third generation – it all started with her grandfather.

The company’s adventure began when FE Flottman was working for another company in his printing department, but realized that his position was going to be cut. So he bought the equipment from his employer and opened his own commercial printing house. And that, like the rest, that was it.

In 1969 her son took over, and in 2020 Flottman Steller took over the reins, making Flottman Co. a woman-owned business. The original business was started in Cincinnati, but moved to northern Kentucky in the 1970s. It then moved in the late 1990s to a new factory it built in Crestview Hills, SK. Kentucky, where the company is located today. “The property [we now have] allows us to grow without having to relocate, ”says Flottman Steller. “We can push the building to accommodate growth, or reconfigure the layout to add more equipment. We can grow without having to disrupt operations.

Find a niche

Early on, Flottman Co. found a lucrative niche that it still serves today: the pharmaceutical industry. In 1972, the FDA began requiring instructions to be printed on both prescription drugs and information given to doctors, says Flottman Steller. Customers of the store at the time asked if they could meet this requirement, which launched the pharmacy division.

Peter Flottman with a Stahlfolder added in 2019.

Peter Flottman stands with a Stahlfolder which was added in 2019.

Flottman Co. built on that expertise by adding carton and label manufacturing to their line in the 1990s. And then, eight years ago, Flottman Steller notes, they opened FUSIONWRX, a marketing division that “Handles all communications in addition to ink on paper”. This includes social media, website design, Google ads, etc. According to Flottman Steller, this is a full-fledged marketing agency that operates like any other business within the Flottman sphere.

“Pharmaceuticals and packaging have given us a niche market,” she says. “It sets us apart from other printers, and the elimination of film and the addition of graphic design has improved speed and accuracy. FUSIONWRX gave us another department and profit center – these are key points in our history. They allowed us to form some of the partnerships that we still have and gave us leads and presentations to clients that we would never have had otherwise.

Today, Flottman Co. manufactures a diverse line of products. On the business side of the business, direct mail continues to be a major application, with Flottman Steller noting that these projects are among the most important produced by the business, often with multiple pieces printed and mailed for a single campaign. Printed and folded miniature pharmaceutical literature continues to be a major focus of the company’s packaging and label segment, and FUSIONWRX runs “full-fledged marketing programs”.

“In the mini-folding unit, we are now expanding beyond pharmacy to medical devices,” says Flottman Steller, “and there has been an increase in the pet care space for literature. miniature. We also attend requests for documentation for many equipment – household
accessories, faucets, automobile. It’s not just pharmaceuticals; it’s really packaging, and we’re focused on diversifying that offering. We receive different industries who ask us for their inserts.

A new segment that Flottman Co. is monitoring is the rapidly growing “nutraceuticals” segment in which the FDA is increasingly interested. Nutraceutical is a general term used to describe any product made from foods having a beneficial effect on health, or which is marketed for the care or prevention of disease. It falls into the same category as food supplements. But while regulations are currently quite flexible, many brands are seeing this change and are taking proactive steps to align their labels with what the FDA requires for other prescription pharmaceuticals.

Gary Peters and Terry Simpson, Flottman

Gary Peters, Shipping Coordinator, discusses the requirements of a client job with Terry Simpson, Quality Assurance Supervisor.

“Some companies are already taking the plunge, knowing that there will be FDA requirements ahead,” she said. “It allows us to help them, because the type of documentation they put with the products is different – it’s often information, as well as a marketing document, and printed in multiple colors. So this is an area that we are monitoring, to make sure that we have the capacity of our pressroom to meet the needs of the new market.

To produce the various jobs that go through the door, the workshop has a full range of digital and offset devices, as well as a very robust finishing department. One of the more recent additions has been Safe Print 360, an antibacterial coating that it can now offer to safety-conscious customers. Folding is also a major operation, necessary for the complex miniature parts required for pharmaceutical work. As a result, Flottman Steller, points out that his department is “much more elaborate [than most] based on FDA requirements.

On the print side, the latest acquisition was a Canon imagePRESS in the digital department, installed in February this year to improve productivity and speed up setup times. “As customer needs evolve, we review our current equipment and increase it as needed,” notes Flottman Steller, who says that most of the time new equipment is brought in to complement current capabilities, rather than to replace anything.

On the horizon

Although it has a rich history in the past, Flottman Co. is always looking to the future to ensure that it stays ahead of the trends and can continue to meet the needs of its customers, no matter what. that they are.

“We’re looking at trends in pharmaceuticals and seeing what the FDA is looking at – this will dictate our equipment purchases, as well as where we dedicate and train staff,” says Flottman Steller. “In the world of commercial printing, we are monitoring postal regulations as this will affect direct mail campaigns and the way we advise our customers. And, in FUSIONWRX, we take a look at marketing analytics to see how people communicate and how we can increase that.

Right now, the biggest trends are being driven by the proverbial elephant in the room – COVID-19. The Safe Print product, she notes, is important as people start to get back to business. “It’s a coating on the sheet that kills bacteria, and it’s something we can talk to clients about, especially those in healthcare or education. We also find it very effective for restaurants that are returning to using printed menus.

Mike Harris, Flottman

Mike Harris packs miniature folded inserts. This type of specialized work has provided a solid niche for Flottman Co. to attract a range of clients.

Another way the company weathered the COVID storm was to launch a long-term maintenance program – if a piece of equipment is underused, she says, they schedule it for more intensive maintenance and move employees to s ‘adapt to that.

“We have learned to be very flexible and we have not laid off any employees during this entire pandemic,” she reveals. “We have redirected the workforce to different areas the company needs to work on and have thought outside the box for continuous improvement initiatives. The maintenance was huge – we still do monthly and weekly maintenance, but you can still look at a piece of equipment and think the rollers or something needs to be replaced. This allowed us to take the equipment apart and do just that, while still maintaining the production that we need for customers. We even added a technician during downtime.

Which brings the other big push for Flottman Co. right now – the ability to hire new staff.

The average seniority of employees in the company, according to Flottman Steller, is 13 years, with three workers who have been with them for 30 years and six more for 20 years. In fact, she notes, 60% of the team has been in the business for over 10 years, which is an impressive achievement. But as they continue to grow, even in difficult times, more people are needed to move production forward.

“The sign reads’ We are hiring! “And we run ads looking for help in the newspapers,” says Flottman Steller. “Growth continues. Before COVID-19, we could still find qualified personnel, but the past year has been difficult. We were still successful in attracting people, but we had to be more diligent in the process. We get really, really creative and think outside the box [to find new talent]. “

This includes going to schools such as the State of Cincinnati, which offers mechanical engineering degrees, and connecting with these students to open their eyes to the possibilities of a career in printing. The boutique also partners with vocational training programs at the secondary level, including one that serves approximately 30 schools in the region. “We try to encourage students who are going into anything mechanical to consider Flottman as a career alternative,” she says.

“We’ve had some success, but it’s ongoing – we have to fight against the hubs of Amazon, FedEx and DHL to attract workers, to get people to see this not as a job, but as a job. career. We really focused on that as a differentiator.

For other printers looking to join the 100-year-old club, Flottman Steller has a few tips. “The very first thing is to find a niche in the industry – it becomes the backbone of the business,” she says. “And that allows you to develop and grow through diversification. We also recommend that you stay involved in print related associations, as an active group creates a strong industry and keeps us all relevant. I also believe in maintaining multiple customers and the old adage of not putting all your eggs in one basket.

“Finally, complement print with digital and diversify your services – we communicate in many ways, such as ink on paper, signage, social media, etc. Our goal is to look at all aspects of communication and integrate them into the business, ”she said. concludes. “Even though we’re focused on print, we’ve really become a communications company, and the core philosophy is to look at how we communicate. “



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EY announces finalists for Entrepreneur of the Year award https://adsenzia.com/ey-announces-finalists-for-entrepreneur-of-the-year-award/ https://adsenzia.com/ey-announces-finalists-for-entrepreneur-of-the-year-award/#respond Wed, 09 Jun 2021 19:46:22 +0000 https://adsenzia.com/ey-announces-finalists-for-entrepreneur-of-the-year-award/ Finalists for the Heartland division of the 35th edition Ernst & Young Entrepreneur of the Year Award were unveiled last week. An independent jury evaluated the 36 leaders on the basis of six criteria: entrepreneurial leadership, talent management, degree of difficulty, financial performance, societal impact and originality. “This year’s finalists are the next class in […]]]>


Finalists for the Heartland division of the 35th edition Ernst & Young Entrepreneur of the Year Award were unveiled last week. An independent jury evaluated the 36 leaders on the basis of six criteria: entrepreneurial leadership, talent management, degree of difficulty, financial performance, societal impact and originality.

“This year’s finalists are the next class in a long line of unstoppable visionaries,” Dominic Iannazzo, co-director of Heartland Region Entrepreneur of the Year, said in a press release. “They were carefully selected by our panel of independent judges for their unwavering commitment to their businesses, clients and communities during a year of unprecedented change. “

One of 20 regional divisions, the Heartland region is made up of contractors based in Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota. One finalist is from Iowa, 4 from Missouri and 1 from each of the Dakotas. The rest are from Minnesota.

The 29 entrepreneurs representing Minnesota are:

  • Angie Conley of Eden Prairie based Abilitech Medical, a supplier of medical devices for people with neuromuscular diseases. Conley was the guest of TCBPodcast By All Means in July 2020.
  • Brian NeSmith of the Eden Prairie-based cybersecurity firm Arctic Wolf Networks, Inc., a former Californian company recognized on TCBthis year’s Tech 20 list.
  • Carlene Wilson of the office furniture saleswoman Atmosphere Commercial interiors, based in Minneapolis.
  • Janet Johanson from Little Canada based BevSource and the laboratory, a beverage developer for new and established beverage makers.
  • Tony Miller from Bind Benefits, Inc., a Minneapolis-based insurance company
  • Cheri Beranek of Minneapolis-based fiber optic company Free field, and next inductee into the TCB Minnesota Business Hall of Fame.
  • Minneapolis-based software developer Igor Epshteyn Coherent solutions.
  • Andrew Leone from the delivery service Dispatch It, Inc., based in Bloomington.
  • Jamie Candee from Edmentum, a Bloomington-based e-learning program provider.
  • Todd Wilkinson from Entrust Corp., a Shakopee-based digital security software provider.
  • Mynul Khan of Minneapolis Country of the fields, which connects companies and IT specialists. Khan appeared on TCBList of 100 people to know more than once.
  • Abir Sen and Marek Ciolko from the Minneapolis-based Health Insurance Market Climbed, which recently raised $ 28 million in Series D funding.
  • Ken Dalley from Maple Grove based RFID Guardian, a tech company that aims to protect prison officers by tracking inmates in the United States
  • Joël Theisen from Lifesprk, an elderly care provider based in St. Louis Park.
  • Aaron Shilts of the Minneapolis-based cybersecurity firm NetSPI.
  • Cliff Kaehler of the St. Paul-based solar energy company New energy solutions.
  • Lee Wallace of Minneapolis Based on Organic and Fair Trade Cafe of peace. She appeared as a guest on TCBPodcast By All Means in November 2020.
  • Stacia Nelson of the strategic communication agency Pivotal strategies, based in Minneapolis.
  • Nicole Atchison and Tyler Lorenzen of Minneapolis-based plant-based food maker PURIS, which raised an additional $ 25 million last year.
  • Based in Jay Ward of Plymouth Quadion SARL/Minnesota Rubber and Plastic
  • Brian and Kent Roers of Minnetonka-based real estate developer Roers companies
  • Sirish Samba from Sambatek, Inc., a Minneapolis-based civil engineering company
  • Payment platform based at Charlie Youakim of Minneapolis Sezzle, which is currently considering an IPO in the United States.
  • Chad Hetherington of the Minneapolis-based business marketing agency The stable, which recently teamed up with its main rival Twin Cities.
  • Tom Kennedy, doctor in TSI incorporated, a commercial and industrial equipment manufacturer based in Shoreviewv
  • Michael Jordan of St. Paul-based athleisure brand UNRL

The winners will be announced in a virtual celebration on July 27 and featured in an upcoming issue of TCB.

Last year, six Minnesotans from eight companies won the Heartland Entrepreneur of the Year award.



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Newswire, Head of Press Release Distribution, Announces Appointment of Kyle Metcalf as Chief Revenue Officer https://adsenzia.com/newswire-head-of-press-release-distribution-announces-appointment-of-kyle-metcalf-as-chief-revenue-officer/ https://adsenzia.com/newswire-head-of-press-release-distribution-announces-appointment-of-kyle-metcalf-as-chief-revenue-officer/#respond Wed, 09 Jun 2021 00:02:27 +0000 https://adsenzia.com/newswire-head-of-press-release-distribution-announces-appointment-of-kyle-metcalf-as-chief-revenue-officer/ Media communications and marketing firm hires industry leader as new executive NEW YORK – June 8, 2021 – (Newswire.com) Newswire enlists experienced industry leader Kyle Metcalf to join the leadership team as Chief Revenue Officer, responsible for continuing the exceptional growth of the company by rapidly expanding the direct sales team and by promoting partnerships […]]]>


Media communications and marketing firm hires industry leader as new executive

NEW YORK – June 8, 2021 – (Newswire.com)

Newswire enlists experienced industry leader Kyle Metcalf to join the leadership team as Chief Revenue Officer, responsible for continuing the exceptional growth of the company by rapidly expanding the direct sales team and by promoting partnerships with public relations and marketing agencies.

Newswire provides dissemination of press releases servicing over 10,000 clients worldwide who are well positioned to use the company’s disruptive marketing and media communications technology and service to achieve the media advantage gained: increase brand awareness, drive traffic , improve SEO rankings and generate more sales.

Newswire now provides customers with proof of concept that press release distribution is a powerful marketing tool that small and medium businesses should use to compete for wit and market share at a fraction of the cost of. do it themselves, ”said Joe Esposito, President and CEO. from Newswire. “Kyle comes to Newswire with over 20 years of experience executing high speed growth strategies through direct sales and alternative marketing channels and has demonstrated leadership skills to generate revenue, balance budgets and increase value. He’s the right person at the right time to help drive the high-speed growth predicted by Newswire over the next five years. “

Metcalf was CEO of Inspired e-Learning from 2017 to 2020 until it was acquired by J2 Global in November. Prior to that, Metcalf spent over 10 years at Rackspace, driving high speed technology sales while creating Rackspace Digital which serves PR and marketing agencies in need of cloud-based solutions.

“I am excited about the opportunity that is presented to us at Newswire,” said Metcalf. “I firmly believe that small and medium-sized private sector businesses, in particular, have so much potential to better compete in their industries by leveraging media as a marketing vehicle to generate more value through deserved media attention, traffic. increased website, more leads and sales opportunities. By providing access to Newswire’s Earned Media Advantage Program (EMAP) technology delivered as a service by a team of experts, businesses and agencies can achieve better results at a fraction of the cost of a full-time hire. Newswire is the only company in the industry that provides the people, plan, platform, production and performance to help CEOs achieve high-speed sales without significant media and marketing expenses or risks. “

In his role as Chief Revenue Officer, Metcalf will lead the company’s revenue growth model, based on the use of its own Earned Media Advantage technology that powers organic sales and a strong marketing funnel that forms the basis of company strategy. Providing customers with the ability to use the same technology (EMAP) delivered as a subscription service that accelerates sales, creates a strong base of recurring revenue, and ensures brand loyalty as the business and its customers grow. grow together.

Newswire’s expanded sales force and marketing channel partnerships will increase the company’s footprint to increase its connection with new and existing customers to deliver greater value with each release, profitable value packs to generate Lifetime value with customers through a high impact release rate; and EMAP technology delivered as a service to drive press release campaigns, media outreach and concurrent lead generation.

Using Newswire’s own technology, Metcalf will continue to build the marketing funnel to generate exponential growth in sales of EMAP technology delivered as a service giving customers the edge of acquired media.

“I plan to capitalize on years of working with PR and marketing agencies while I was at Rackspace to partner with agencies to provide our technology as a service to deliver press releases and Profitable content distribution while creating programs that capitalize on the inherent strengths of each organization to deliver the best experience to customers ready to market and value.

“The addition of Metcalf gives the company a boost to focus on growth drivers to meet our five-year accelerated growth goals,” said Esposito. “It’s great to have another professional on board who understands disruptive technology sales and how that positions the company for the launch of the next iteration of EMAP technology next year. This technology automates all aspects of the media communications and marketing process, accelerates time to market and accelerates value for Newswire and our customers.

About Newswire

Newswire provides press releases and Multimedia Delivery as a Service (TaaS) technology that boosts the acquired media advantage: higher brand awareness, increased traffic, greater lead generation, more sales and a better return on marketing and media communication expenses. With over 12 years of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more, visit http://www.newswire.com.

Contact information

Charlie terenzio
News wire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com

Press Releases Department
through
Newswire.com

Primary source:

Newswire, Head of Press Release Distribution, Announces Appointment of Kyle Metcalf as Chief Revenue Officer



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Pizza Hut seeks new Marketing Director as Chet Patel is promoted to global role https://adsenzia.com/pizza-hut-seeks-new-marketing-director-as-chet-patel-is-promoted-to-global-role/ https://adsenzia.com/pizza-hut-seeks-new-marketing-director-as-chet-patel-is-promoted-to-global-role/#respond Tue, 08 Jun 2021 01:10:20 +0000 https://adsenzia.com/pizza-hut-seeks-new-marketing-director-as-chet-patel-is-promoted-to-global-role/ Chet Patel, Marketing Director of Pizza Hut Australia, has been promoted to a global position within the company. Following this promotion, Pizza Hut began its search for a new CMO, with a job posting posted on the brand’s LinkedIn page. The new Marketing Director will be responsible for leading the strategic and operational direction and […]]]>


Chet Patel, Marketing Director of Pizza Hut Australia, has been promoted to a global position within the company.

Following this promotion, Pizza Hut began its search for a new CMO, with a job posting posted on the brand’s LinkedIn page.

The new Marketing Director will be responsible for leading the strategic and operational direction and leadership from a marketing perspective for Pizza Hut’s 300 store network and restaurant support center across Australia.

The return of ‘Dougie’ the pizza delivery boy

PUBLICITY

The CMO also manages three business areas: brand and retail marketing, social media marketing, and performance marketing. In doing so, the CMO will manage a team of 6 people, supported by digital, media, creation, communication and research agencies.

Patel has served as Marketing Director since May 2018 and previously also held marketing positions for McDonald’s in New Zealand.

The announcement comes shortly after Pizza Hut revealed that VMLY & R won the pizza retailer’s creative account, following a competitive pitch process.

The account was previously held by The Monkeys until 2019, when the agency and brand went their separate ways.

After the departure of the Monkeys, Pizza Hut brought about the return of “Dougie,” the figure at the forefront of Pizza Hut campaigns in the 1990s. This return was coordinated by marketing agency Step Change on a project.

Upon agency appointment, VMLY & R said its task is to help build on the Pizza Hut momentum gained over the past 24 months, in a new delivery landscape forever changed by COVID-19 .

Patel was contacted for comment, but did not respond in time for the post.



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The Power of Mobile Marketing CleverTap Partners with Logicserve to Help Customers Stand Out in the Growing Smartphone Market in India https://adsenzia.com/the-power-of-mobile-marketing-clevertap-partners-with-logicserve-to-help-customers-stand-out-in-the-growing-smartphone-market-in-india/ https://adsenzia.com/the-power-of-mobile-marketing-clevertap-partners-with-logicserve-to-help-customers-stand-out-in-the-growing-smartphone-market-in-india/#respond Mon, 07 Jun 2021 05:30:00 +0000 https://adsenzia.com/the-power-of-mobile-marketing-clevertap-partners-with-logicserve-to-help-customers-stand-out-in-the-growing-smartphone-market-in-india/ Mumbai, India, June 7, 2021 / PRNewswire / – CleverTap, an AI-powered customer lifecycle and user engagement platform, and Digital Logicserve, a digital marketing and transformation company announced its partnership to integrate retention-based mobile marketing into the agency’s strong client portfolio in India. CleverTap and Logicserve Digital will focus on helping customers through India, MENA […]]]>


Mumbai, India, June 7, 2021 / PRNewswire / – CleverTap, an AI-powered customer lifecycle and user engagement platform, and Digital Logicserve, a digital marketing and transformation company announced its partnership to integrate retention-based mobile marketing into the agency’s strong client portfolio in India.

CleverTap and Logicserve Digital will focus on helping customers through India, MENA and APAC to effectively use omnichannel analytics, segmentation and engagement to drive growth. This partnership will help businesses increase retention, scale as they grow, and meet customers where they are ⎯ on their smartphones.

“The upward trend in mobile use in India represents a huge opportunity for brands to engage with their customers and prospects in new and exciting ways, ”said CleverTap co-founder and CEO. Sunil thomas. “Logicserve’s award-winning work and industry expertise perfectly complements our high-end user engagement and retention tools, and we’re excited to help their customers personalize the mobile experience. “

India is among the top-ranked countries for smartphone users, a number that is skyrocketing every day, according to Statista. As smartphone use continues to soar in this hotspot, CleverTap’s partnership with Logicserve Digital will help the latter’s customers evolve to respond to the wave of mobile phone users.

“The digital marketplace in India increasing at breakneck speed. As more Indians than ever before continue to use smartphones, businesses must seize the opportunity and refine their mobile strategies, ”said Logicserve Digital Founder and CEO. Prasad Shejale. “CleverTap’s technology will help us empower brands to take their mobile customer experiences to new heights. Given their expertise in supporting large-scale growth and building loyalty, we could not have asked for a better partner to support us in this space. “

For more information on Logicserve Digital, visit www.logicserve.com.

About CleverTap:

CleverTap is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands from around the world representing more than 10,000 applications, including Vodafone, Sony, MercedesBenz.io, Carousell and Gojek: Trust CleverTap to help them improve user engagement and retention, increasing their long-term revenue. CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, Accel and Recruit Holdings, and is headquartered in Mountain View, California with the regional offices of Amsterdam, Singapore, Dubai, and Bombay. For more information visit cvertap.com or follow us on LinkedIn and Twitter.

About Logicserve Digital

Logicserve Digital is a next-generation digital marketing company offering the most comprehensive suite of digital marketing services. Our more than ten years of experience in the field has enabled us to help our clients become more efficient in their digital marketing efforts. Our award-winning team proactively enables your brand to exceed its brand equity, customer focus and revenue goals. We also work with our clients as “digital consultants” to identify gaps, strategize and implement the right technology stack for the organization just in time for optimal results.

Logo – https://mma.prnewswire.com/media/1445305/CleverTap_Logo.jpg

Related links

https://clevertap.com

SOURCE CleverTap





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Philadelphians feel hope and seek to socialize as city reopens https://adsenzia.com/philadelphians-feel-hope-and-seek-to-socialize-as-city-reopens/ https://adsenzia.com/philadelphians-feel-hope-and-seek-to-socialize-as-city-reopens/#respond Sun, 06 Jun 2021 09:13:31 +0000 https://adsenzia.com/philadelphians-feel-hope-and-seek-to-socialize-as-city-reopens/ In the unusually long ad (155 seconds!) Wrigley’s Extra Eraser that has gone viral, people trapped by COVID-19 suddenly realize that it is safe to leave their homes. They test the air, examine the sunlight, then break free with prison intensity to sneak into weed-smothered office buildings, happily hug trees, and – most noticeably – […]]]>


In the unusually long ad (155 seconds!) Wrigley’s Extra Eraser that has gone viral, people trapped by COVID-19 suddenly realize that it is safe to leave their homes.

They test the air, examine the sunlight, then break free with prison intensity to sneak into weed-smothered office buildings, happily hug trees, and – most noticeably – kiss with a freshly refreshed breath. Celine Dion sings “It’s All Coming Back to Me Now”.

While the first official days of Philadelphia’s opening after the pandemic closed did not look like license-chewing gum bacchanalia (at least not publicly), people nevertheless expressed their joy at the idea of ​​reintegrating into the main circuits of life, once again connecting to activities that have been suspended, canceled or outright banned.

“It seems like I see raw bliss there,” said Ceallaigh Josse, 31, manager and bartender at Kensington International Bar. “From the crowd, which is still outside at the moment, I feel a great relief and a positivity that I have never seen before.

“People are probably kissing more than before COVID. It’s like we’ve all passed to the other side.

Philadelphia and its suburbs are reconstituting themselves, restored to their natural state after a surreal period of isolated confinement. The city officially lifted capacity limits and social distancing requirements for all businesses and events on Wednesday.

Josse boss William Reed, 53, co-owner of the International, as well as Standard Tap at Northern Liberties and Johnny Brenda at Fishtown, said it had been a “transition week”, bringing us all closer to the normality.

He added: “We are on the cusp of a big change. You hear the comparisons to the Roaring Twenties after the Spanish Flu of 1918, when America broke away after another tragic and trying cycle of disease. “A big sweaty dance party is just around the corner.”

“People are stepping in the water,” said Margaret Starke, senior director of community events and partnerships for University City District. “They thirst for interaction, for fun. For me, it’s like hope.

The most observable change: fewer masked people in the streets. Mouths and noses reappear, making humans human again.

“When we first saw people without masks during the pandemic, we mistook them for skeptics who did not believe in COVID,” said sociologist Joan Maya Mazelis, social ties expert at Rutgers University-Camden . “Now we see them as vaccinated people, following science and exuberant to be with others in a shared space.”

There are signs everywhere that Americans are ready for a reorganization.

According to UpSwell, a national marketing agency, about 80% of gym members say they are returning to training.

Various reports show that Americans, always aware that important aspects of themselves may have changed during the lockdown, were investing in Spanks. And people who were looking to make special friends spent more on deodorant and condoms.

According to McKinsey & Company Marketing and Sales, an international company, more than 50% of people “tired of the pandemic,” especially millennials, are eager to splurge on clothing, beauty products, and electronics.

For Nicoletta and Vittorio Maio of Penn Valley, the increase in the number of cars they see en route in the morning is happy proof of a closed global opening.

“The scenery returns at a steady pace and noise in a crowded environment – I didn’t like it before the pandemic,” said Nicoletta, 59, a professor of film studies at Dickinson College in Carlisle. “But I feel good about it all now.”

Her husband, Vittorio, 58, a health care researcher at Jefferson University, said the extra cars told him “life is back.” It contributes to “a general feeling of liberation, with people wanting to feel human in the sun. And they all want to show off now – buy clothes for the summer, get in shape. “

Nicoletta said she looked forward to small moments, like meeting colleagues in the hallways. These are precious contacts known as “weak ties,” said Mazelis, the little seams that help create the texture and rhythm of everyday life: chatting with strangers at the bar or at the bus stop, talk to parents at the school drop-off point.

“I hugged an unknown relative the other day,” said Lynn Bufka of the American Psychological Association in Washington. “It was unusual and pleasant. Now we see how much we value connection.

Of course, while many feel joy at restarting the company, Bufka said, any number feels return anxiety.

“Now normalcy doesn’t seem right, because it’s alien,” said Melinda Engel, 43, of Center City, who works for a software company. “Change can be difficult.

Genevieve McCormack, 45, a lawyer from Haverford, came into contact with her inner introvert during the pandemic, and that is who she is now.

“I like to hide behind the mask,” she said. “Don’t think about how I look, or if I smile. I don’t like crowds and I like to cancel plans. I’m 5ft 8in, but I look really tall on Zoom, and I like it. I want to keep the slower pace of being home. I will probably never go back to my office.

For Lesley Curtis, 43, of South Philadelphia, parent of a 7-year-old girl, the pandemic continues to rage.

“People with children under 12 are always very careful,” said Curtis, owner of a communications company. “There are no vaccines for the very young, and it would be pretty horrible to have been in over a year of isolation and to see your child get sick at the end of it.”

Older Americans also tend to be more cautious, according to Monmouth County psychologist Barbara Becker Holstein. “Over 50, you worry if you need a booster, if you still have to wear a mask,” she said. “You are more careful. “

For many of us, our brains are already reconfigured to live on a COVID-19 diet, experts say. They simply cannot forget the terrible warnings that have changed day to day existence just because the government is relaxing the restrictions. These people will continue, if not to wear masks and then wrap them on their wrists like blouses and take them everywhere it seems.

“For many, the anxiety is still as high as the ceiling,” Washington psychiatrist Lise Van Susteren said. “The thought of going out, of getting closer to people, can be a very steep climb.”

As the world celebrates and these people cocoon, they become more and more marginalized as they develop another source of stress, Van Susteren said: “” Everyone is happy now except me. “”

But, as vaccines choke out COVID-19 like water outshines fire, the parts of ourselves we’ve hidden and removed seem to be too strong to stay wrapped around any longer.

“My band played a few shows in Rittenhouse Park and we were greeted with unbridled joy,” said Sam Gellerstein, 27, of South Philadelphia, the trombone and tuba of the SNACKTIME Marching Band, formed during the pandemic.

“There were a ton of people coming to tell us that we made them cry because we were the first live music they had heard in 15 months.”

“I have to say it’s a relief to be a part of this celebration.”



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Russia uses ‘black public relations’ to spread disinformation in the West https://adsenzia.com/russia-uses-black-public-relations-to-spread-disinformation-in-the-west/ https://adsenzia.com/russia-uses-black-public-relations-to-spread-disinformation-in-the-west/#respond Sat, 05 Jun 2021 11:36:20 +0000 https://adsenzia.com/russia-uses-black-public-relations-to-spread-disinformation-in-the-west/ Russia has been linked with an attempt to peddle misinformation about the coronavirus vaccine to France. While the link to Russia has yet to be proven, it follows a growing pattern of disinformation spread by Moscow. Experts say Putin is now using the dual power of social media and so-called “black PR” to destroy reputations […]]]>


    • Russia has been linked with an attempt to peddle misinformation about the coronavirus vaccine to France.
    • While the link to Russia has yet to be proven, it follows a growing pattern of disinformation spread by Moscow.
    • Experts say Putin is now using the dual power of social media and so-called “black PR” to destroy reputations and undermine the West.
    • See more stories on the Insider business page.

In May, a mysterious marketing agency contacted French influencer Léo Grasset and made a strange request.

The agency told Grasset, a popular science blogger, that it would pay him a “colossal” sum of money if he publicly questioned the effectiveness of Pfizer’s coronavirus vaccine.

The Fazze agency asked Grasset to post videos on his social media that incorrectly suggested that the western-made vaccine caused more than 1,000 deaths. The deal required Grasset not to reveal any sponsorship for the publications and not ask who the client was requesting from.

The Wall Street Journal reported later that Fazze – who contacted at least two other influencers – had ties to Russia. French counterintelligence authorities believe the campaign may have had Russian involvement, according to the report.

Although allegations of links to Moscow have yet to be proven, there is a distinctly Russian pattern in attempting to use disinformation to sow division and doubt among people living in Western democracies, which dates back to centuries. decades.

Russia’s use of disinformation for such purposes dates back to the Soviet era. In the 1970s, the KGB carried out a disinformation campaign crash the idea that the United States invented HIV / AIDS in a laboratory as a biological weapon.

Since the 1970s, it has continued to spread disinformation in the West, sowing division and doubt among its populations and undermining faith in democracy.

The major element that has changed since the 1980s is the arrival of a new weapon in Russia’s arsenal of disinformation: social media.

“The big difference is that over the past 10 to 15 years, [Russia’s disinformation efforts] have bled into mainstream life – politics, the news, the media, especially social media, ”said Christopher Steele – the author of the infamous Trump dossier – in a rare interview in November on the Infotagion podcast.

The scale of Moscow’s disinformation efforts via social media is remarkable. A A Facebook report published last week found that Russia remains the biggest peddler of disinformation in the world. He was not only responsible for large-scale efforts during the election of Donald Trump in 2016 and during the British referendum campaign on Brexit. Facebook mentionned that Russia had carried out disinformation campaigns in more than 50 countries since 2017.

The report says Russian military intelligence would create increasingly sophisticated fake profile networks that run across multiple social media networks and blogging platforms in an attempt to avoid detection, peddling disinformation on topics such as war by proxy from Russia with eastern Ukraine, Facebook said.

“It has become a much more comprehensive approach to try to achieve your political and socio-economic goals”, Steele said.

In a typical case, Russian military intelligence created fake profiles that operated on blogs and multiple social media platforms to target Ukraine and neighboring countries. Some accounts masqueraded as citizen journalists and attempted to contact officials and other public figures, and others posted blogs picked up by other journalists, Facebook said.

The objectives of these disinformation campaigns are not clearly defined. But they largely represent attempts to undermine people’s faith in democracy and create partisanship and division, Steele said.

“What it does is undermine people’s faith in democracy and people’s faith in democracy which, as I said before, should be the pinnacle of our democracy, not the weak point of our democracy. this one, ”Steele said.

“The other thing I think it’s designed to do in its modern form is to create great polarity, great partisanship and division.”

Disinformation isn’t the only decades-old Russian tactic gaining traction in the West in the age of social media.

The rise of the “Black PR”

Putin misinformation pr black


Getty


So called “Dark PR” or “RP black“- is broadly defined as the practice of ruining reputations through dishonest public relations tactics, court battles and other very shady tactics. opponents’ reputations.

However, the Kremlin, other public entities and Russian oligarchs with state ties are now increasingly using these tactics in the West and using the power of social media to spread them more than ever before, according to a report by Dr Andrew Foxall for the Henry Jackson Society.

“Now, most of the time black PR campaigns tend to take place on social media,” said Jade McGlynn, research director at the Henry Jackson Society.

An example is the Bitkov family, who owned the very successful North-West Timber Company in St. Petersburg. Igor Bitkov, who founded the company, made an enemy of Putin and was forced to flee the country with his wife and daughter after Russian state banks called the loans they had made to his company.

They sought refuge in Guatemala, but there was an intense and vitriolic campaign on social media in Spanish against the family. “They’ve been charged with all kinds of crimes – in that sense, it was a more typical disinformation campaign,” McGlynn said.

Whether the element of social media in Russia’s disinformation efforts is actually effective is another question. When it comes to Russia’s black public relations efforts, accompanying efforts to prosecute individuals through justice systems appear to have been most effective.

The Bitkovs, for example, were arrested and jailed in Guatemala in 2018, more than a decade after fleeing Russia, the what they said were trumped-up charges after a decade of persecution by Russia – who had seen their kidnapped daughter. As Igor’s conviction overturned, Guatemalan appeals court upheld 14-year sentences against his wife and daughter only last year.

In the case of Russia’s more general disinformation campaigns, the effectiveness of its social media efforts has also been called into question, along with similar disinformation attempts supported by the Iranian government.

“Despite their relatively sophisticated character, these two operations reveal one of the fundamental challenges of” retail ” [targeted] OI [information operations] – without luck, they are not going anywhere “, report said last week. Russia’s disinformation effort in Ukraine, the company said, has received “no significant attraction or attention.”



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Undercurrent of Exponential Growth for a Young Ecommerce Retailer – Affiliate Marketing | state https://adsenzia.com/undercurrent-of-exponential-growth-for-a-young-ecommerce-retailer-affiliate-marketing-state/ https://adsenzia.com/undercurrent-of-exponential-growth-for-a-young-ecommerce-retailer-affiliate-marketing-state/#respond Fri, 04 Jun 2021 18:30:00 +0000 https://adsenzia.com/undercurrent-of-exponential-growth-for-a-young-ecommerce-retailer-affiliate-marketing-state/ CARY, North Carolina, June 4, 2021 / PRNewswire-PRWeb / – Entering the ocean of e-commerce and differentiating from big box stores to acquire customers is a big challenge for small businesses. Last coffee, an espresso machine retailer, found affiliate marketing to be its lifeboat. With the strategic orientations of JEBCommerce, an affiliated management agency, and […]]]>


CARY, North Carolina, June 4, 2021 / PRNewswire-PRWeb / – Entering the ocean of e-commerce and differentiating from big box stores to acquire customers is a big challenge for small businesses. Last coffee, an espresso machine retailer, found affiliate marketing to be its lifeboat. With the strategic orientations of JEBCommerce, an affiliated management agency, and the technical solutions of LinkConnector, an affiliate network, Café Last has sailed and thrived exponentially to increase revenue 285% above its goal.

A case study Posted Today by JEBCommerce (JEB) and LinkConnector (LC) Tells How Cafe Last Harnesses Affiliate Marketing Innovation to Drive Outstanding Growth and Exceed Revenue Targets in First Two Months of Its Affiliate Program . Graham Cooke, Founder of Cafe Last, explained how “Together, JEB and LC have helped us build transparent and profitable relationships with affiliate partners, helping our brand connect with relevant audiences.”

Affiliate Marketing has proven to be an invaluable way for Cafe Last to grow customer acquisition, access technology solutions, and increase revenue while achieving profitable return. The case study results illustrate the diverse reach that Cafe Last achieved through affiliate partners reaching consumers at all stages of the buying journey, with content affiliates generating 43% of affiliate channel revenue when ‘they connect to buyers at the discovery stage.

Developing a profitable e-commerce presence equipped with metaphorical oars, flares and location beacons to stay vibrant are the lifeboat qualities that online stores enjoy and increase with the tide when they have an affiliate program. expertly led.

LinkConnector, one of the leading performance marketing networks, sets itself apart with a focus on customer partnerships and constant innovation. Since 2004, LinkConnector has been pushing the industry with curation of cutting edge tracking solutions and proprietary technologies that provide customers with a huge advantage (e.g. Infinity Codes and bare coupon technology). LinkConnector creates valuable relationships between global online retailers and major affiliate influencers and is recognized as a leading network on industry lists such as Vendor to the Internet Retailer Top 500, mThink Blue Book and AffStat Report. And, LinkConnector was recognized as a finalist for the 2019 Publisher Choice of Network Award and the 2021 Best Affiliate Marketing Innovation Award with the Performance Marketing Awards.

Based in Coeur d’Alene, Idaho, JEBCommerce is an award-winning performance marketing agency that helps online brands increase customer acquisition and drive incremental growth. Working with over 300 brands in their 17 years, JEBCommerce has always delivered results to its customers. The agency was a 2016 finalist for the OPM Agency of the Year at the Rakuten Marketing Golden Link Awards – a distinction it won in 2009 and has been nominated three times since -, winner of the 2019 OPM / Agency Pinnacle Awards of the year and was ranked # 19 on Entrepreneur Magazine’s 2017 Best Corporate Cultures list among many other accolades.



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San Antonio TX Interactive Video Ads – Expert Services Launched for Digital Agencies https://adsenzia.com/san-antonio-tx-interactive-video-ads-expert-services-launched-for-digital-agencies/ https://adsenzia.com/san-antonio-tx-interactive-video-ads-expert-services-launched-for-digital-agencies/#respond Fri, 04 Jun 2021 06:07:54 +0000 https://adsenzia.com/san-antonio-tx-interactive-video-ads-expert-services-launched-for-digital-agencies/ Dr. David Digital Agency, based in San Antonio, Texas, has just updated its video creation offering. It produces interactive videos that can engage and convert otherwise passive prospects. San Antonio, United States – June 4, 2021 / PressCable / – Dr. David Digital Agency, a digital marketing expert based in San Antonio, Texas, announces the […]]]>


Dr. David Digital Agency, based in San Antonio, Texas, has just updated its video creation offering. It produces interactive videos that can engage and convert otherwise passive prospects.

Dr. David Digital Agency, a digital marketing expert based in San Antonio, Texas, announces the launch of its updated video creation service. The company specializes in creating high impact videos that generate leads and drive sales.

More information on is available via https://drdavidb.com

These videos use advanced marketing techniques to convert passive or instant leads. With this service, businesses can improve their brand visibility while dramatically reducing their marketing spend.

According to industry projections, 82% of global internet traffic will come from video streaming or downloads by 2022. Given the pervasiveness of this media format, around 60% of all businesses are now using some form of video advertising to promote their products and services.

However, with the large amount of content produced today, it has become more difficult to break into and connect with potential customers. By bringing interactivity into the equation, brands have a better chance of grabbing consumers’ attention and engaging with them.

Further details are available at https://app.wavbc.com/share/6046a794a2d0a

Rather than passively watching an advertisement, people can direct their viewing experience. For example, an interactive video can be used to showcase different products or services, and clicking on a given option provides additional information.

They are also an effective way of demonstrating the functions and capabilities of a product, allowing people to better appreciate its benefits. It can also be used for teaching materials, creating a self-guided, self-paced learning experience.

Dr. David Digital Agency provides end-to-end services, from conceptualization to production. It uses a data-driven and results-driven marketing approach, with a focus on markedly improving a client’s bottom line.

A leading marketing firm, the agency helps businesses transition to the digital age. It has over 300 clients in 24 product categories and has successfully launched nearly 200 campaigns.

A spokesperson says, “Our team of experts analyzes your brand to identify content that will appeal to your target market. Our goal is to give you an edge in the market by positioning yourself as an industry leader. This philosophy is best summed up like you. All over. Always.”

Publicity. Scroll down to continue reading.

Those interested can visit https://www.linkedin.com/in/dr-david-bailey-DC-MPH if they need more details about the agency and its services.

Contact information:
Name: Dr David Bailey
E-mail: Send an email
Organization: Digital agency of Dr David
Address: 2186 Jackson Keller Rd Suite 2174, San Antonio, Texas 78213, USA
Website: https://drdavidb.com

Source: PressCable

Version number: 89020730



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