Advertising Campaign – Adsenzia http://adsenzia.com/ Tue, 20 Sep 2022 13:45:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://adsenzia.com/wp-content/uploads/2021/05/default-150x150.png Advertising Campaign – Adsenzia http://adsenzia.com/ 32 32 Crown Royal partners with Uber Eats to reward delivery drivers https://adsenzia.com/crown-royal-partners-with-uber-eats-to-reward-delivery-drivers/ Tue, 20 Sep 2022 13:45:31 +0000 https://adsenzia.com/crown-royal-partners-with-uber-eats-to-reward-delivery-drivers/ Diving brief: Crown Royal, a Canadian whiskey owned by Diageo, has teamed up with Uber Eats and retired NFL safety Ed Reed to match advice given to couriers on the delivery app an hour before kickoff Sunday dispatch for 1 p.m. games in select cities, according to a news release. The move is the latest […]]]>

Diving brief:

  • Crown Royal, a Canadian whiskey owned by Diageo, has teamed up with Uber Eats and retired NFL safety Ed Reed to match advice given to couriers on the delivery app an hour before kickoff Sunday dispatch for 1 p.m. games in select cities, according to a news release.
  • The move is the latest in the brand’s ongoing “Kickoff With Crown Royal” campaign, which is now part of Diageo’s business supporting its NFL sponsorship. This season, the brand has pledged to donate $1 million to hospitality workers and the military.
  • The 2022 season marks Diageo’s second as the NFL’s first official spirit sponsor. Throughout the season, fans will be able to hear the couriers’ matchday stories on crownroyal.com and the brand’s Instagram channel.

Overview of the dive:

Before its parent company Diageo became an official sponsor of the NFL, Crown Royal already had a strong relationship with the league. In 2017, it became the first liquor brand to advertise during a televised NFL game. Having become an official sponsor, it has only become more involved by launching programs such as “The Crown Royal Water Break”, which encourages drinking in moderation. While some brands marketing around the NFL are changing their approach this year, Crown Royal is sticking to a strategy of supporting service industry workers.

Crown Royal is looking to reward delivery drivers this NFL season. Between September 11, 2022 and January 8, 2023, Crown Royal and Uber Eats are offering gratuities of up to $5 on orders delivered between 12 p.m. and 1 p.m. ET in Dallas, New Orleans, Kansas City, Indianapolis, Minneapolis , Charlotte, North Carolina. , and Green Bay, Wisconsin, on NFL Sundays. The initiative is being promoted by a spot featuring Pro Football Hall of Famer Ed Reed showing him surprising lucky delivery drivers with tickets to their favorite team’s regular season opener.

The spirits brand’s NFL advertising campaign has largely focused on giving back to the hospitality industry. In 2021, the brand donated $50,000 to the Southern Smoke Foundation, which financially supports players in the service industry. This year’s initiative closely follows that one, but includes an additional partnership with Uber Eats.

Although it became an official sponsor in 2021, Diageo’s sponsorship is stepping up a gear this season. Crown Royal is one of the conglomerate’s “flagship” brands for sponsorship, which also includes Smirnoff Vodka and Captain Morgan Spiced Rum. The focus on spirits comes as consumers begin to look beyond beer for alcohol options. Recently, Anheuser-Busch InBev, the NFL’s official beer and seltzer sponsor, announced that it would end its Super Bowl alcoholic beverage advertising exclusivity, which it has held for over of three decades.

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Elections Quebec adopts TikTok, hoping that an original campaign will inspire participation https://adsenzia.com/elections-quebec-adopts-tiktok-hoping-that-an-original-campaign-will-inspire-participation/ Sun, 18 Sep 2022 15:04:46 +0000 https://adsenzia.com/elections-quebec-adopts-tiktok-hoping-that-an-original-campaign-will-inspire-participation/ Turnout in the last Quebec provincial election in 2018 was 66.45%, down nearly 5% from the 2014 turnout of 71.44%. In 2018, the participation rate of people aged 35 and under was 53.41%, 16% lower than those over 35. “For several decades, we have noticed that the younger generations of voters vote less than the […]]]>

Turnout in the last Quebec provincial election in 2018 was 66.45%, down nearly 5% from the 2014 turnout of 71.44%. In 2018, the participation rate of people aged 35 and under was 53.41%, 16% lower than those over 35.

“For several decades, we have noticed that the younger generations of voters vote less than the generations that precede them at the same age, so we specifically targeted 18 to 44 year olds for our campaign,” said St-Arnaud Drolet.

The independent organization that oversees the elections said officials had tried to focus the campaign on people’s identified reasons for not voting, namely a lack of interest in politics.

“A big talk about the importance of democracy would probably be less effective in reaching non-voters,” said St-Arnaud Drolet, so they try something different to get them to vote.

The videos have garnered over 500,000 total views since the campaign began. It’s not an easy task for an organization that is primarily in the public eye during election time and had no prior presence on the platform, said Richard Rochette-Villeneuve, chief creative officer at Cossette.

The organization opened its TikTok account on August 30, the first day of the campaign.

He released three videos to start, inspired by trends on TikTok and using popular songs on the platform. One was a version of a popular Corn Kid meme that shows someone pushing an ear of corn into the urn with the words in French: “we love corn, but we love it even more when people vote”. It has been viewed over 115,000 times.

Last week, a video of a rose put in the box with a tag “we’re in seduction mode to get you to vote on October 3” garnered 283,000 views.

“At first we were worried, wondering if we were on the right track, but it gave us confidence to continue,” said Rochette-Villenuve. “The idea behind this is normally that we put a ballot in the ballot box, but this time we will put everything but the ballot leading up to October 3.”

While the goal is always to get as close to full turnout as possible, St-Arnaud Drolet said that “more realistically, we hope at the very least that voter turnout will hold up because it’s going down each election. in the election for several years. ”

This report from The Canadian Press was first published on September 18, 2022.

Sidhartha Banerjee, The Canadian Press

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GM Launches Aggressive EV Ad Campaign During Football https://adsenzia.com/gm-launches-aggressive-ev-ad-campaign-during-football/ Fri, 16 Sep 2022 22:11:00 +0000 https://adsenzia.com/gm-launches-aggressive-ev-ad-campaign-during-football/ Football is finally back. This year, you can expect to see plenty of EVs racing across your screen during breaks. To promote its new line of electric vehicles, GM is launching a new, in its own words, “aggressive and meaningful” advertising campaign, which will air during NFL Sunday Night Football. According to a report from […]]]>

Football is finally back. This year, you can expect to see plenty of EVs racing across your screen during breaks. To promote its new line of electric vehicles, GM is launching a new, in its own words, “aggressive and meaningful” advertising campaign, which will air during NFL Sunday Night Football.

According to a report from Detroit Free PressGM’s new marketing campaign, “Electric Vehicles for Everyone, Everywhere,” will first air on Sunday, Sept. 18 on Fox during the 1 p.m. game, then on Sunday Night Football on NBC.

Advertising during NFL games is not a new idea for GM. Anyone who watches football knows that Chevy and NFL games go together. If you watched the NFL kickoff last week, then you know what I’m talking about.

And who can forget GM’s Super Bowl ad last year showing Austin Powers using the company’s Ultium platform to save the world?

However, according to the automaker, this time will be different. This will be the first time GM has introduced all of its Chevy EV models together to promote mainstream adoption. The campaign will feature the entire Chevy EV family, even those not yet on the market:

The Chevy Bolt EV, the company’s first long-range electric vehicle, starts at $26,595, while the Bolt EUV, the slightly larger version with an estimated range of 247 miles, starts at $28,195. Both are available to order, while the Silverado EV, Blazer EV and Equinox EV are expected to hit the market next year.

2022 Chevrolet Bolt EUV Source: Chevy

GM launched a full line of electric vehicles this year with plans to provide an electric vehicle for every type of buyer, including those looking for compacts, luxury cars, crossovers, SUVs and pickup trucks. More important, however, is the company’s plan to introduce them at an affordable price.

GM, which has moved forward this year with its electric vehicle plans, is looking to build on that momentum during NFL football. Chevy Chief Marketing Officer Steve Majoros told the Detroit Free Press:

It’s been quite a long year for Chevrolet, but it’s been a chapter year. We started in January with the Silverado EV reveal, then it was the Bolt EV and EUV relaunch, then over the last 45 days it was Equinox and Blazer. These discrete moments in time were a positive influence, but we didn’t get the chance to put it all together.

Now is the company’s opportunity to unveil GM’s new lineup of “electric vehicles for everyone” to more than 25 million potential people. (That last Sunday Night Football game between the Tampa Bucs and Dallas Cowboys saw an estimated 25 million viewers.)

With an EV in every class, GM wants to fill the void for EV buyers looking for cheaper options, or as Majoros puts it, “people will find what works for them.”

Although the ad is still being finalized, the company expects it to fill a 60-second spot with Fleetwood Mac’s hit song “Everywhere.” Chevy spokeswoman Megan Soule says the ad will be:

Celebrating the things that make America, America – its innovation, its communities and its electrifying attitude towards life.

As Ford just announced it was doing, GM has been working with dealerships to support the transition to electric vehicles, including the necessary chargers, tools and training.

Electrek’s Grasp

More football announcements from Chevy and GM? Although this is not a new strategy on the part of automakers, it certainly indicates the direction in which the auto industry is heading.

Additionally, this will be GM’s first ad campaign featuring all Chevy EV models together so potential buyers can see the variety of models coming to the electric market.

In terms of viewers, few other programs can compare to Sunday Night Football for the number of eyeballs glued to the screen. NFL games accounted for 75 of the 100 most-watched programs of 2021 and occupy the top five spots.

FTC: We use revenue-generating automatic affiliate links. After.


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Marketers lament data’s ability to measure effectiveness https://adsenzia.com/marketers-lament-datas-ability-to-measure-effectiveness/ Thu, 15 Sep 2022 06:00:03 +0000 https://adsenzia.com/marketers-lament-datas-ability-to-measure-effectiveness/ A quarter of marketers who responded to Marketing Week’s Language of Effectiveness Survey say a lack of data capacity is holding back their effectiveness efforts. Source: Marketing Week Language Effectiveness Survey When it comes to marketing effectiveness versus advertising effectiveness, the lines can sometimes be blurred. How do marketers make the distinction and what features […]]]>

A quarter of marketers who responded to Marketing Week’s Language of Effectiveness Survey say a lack of data capacity is holding back their effectiveness efforts.

Source: Marketing Week Language Effectiveness Survey

When it comes to marketing effectiveness versus advertising effectiveness, the lines can sometimes be blurred. How do marketers make the distinction and what features would make their life easier?

According to an exclusive study by Marketing Week’s Language of Effectiveness survey, when asked to define the difference, marketers in many cases see advertising efficiency as relating to campaign-level metrics, while marketing efficiency covers the 4Ps (product, place, price and promotion).

Others classify advertising effectiveness as being related to the “promotion” element of the 4Ps, while marketing effectiveness is the measure of the overall marketing plan, including advertising.

When it comes to measuring marketing effectiveness specifically, a quarter (24%) of the 1,610 brand-side marketers surveyed say their brand needs to develop its data and analytics capability.

Meanwhile, 14% feel there is a need to develop or expand their performance marketing capabilities, and a further 14% say there is an overreliance on ROI as a measure of performance. marketing effectiveness.

Marketers are almost twice as likely to focus solely on brand rather than performance

What is the place of measuring the effectiveness of marketing and advertising in the overall strategy? While effectiveness is measured, for some marketers there needs to be a clearer and more consistent approach to collating results with actionable insights.

Some 8% of respondents say the marketing function is either underestimated or insufficiently understood, while 7% say the benefits of brand marketing are not understood within their company, with too much emphasis on the performance marketing.

Therefore, while marketers largely agree on the different roles of marketing and advertising effectiveness, the polarization of responses on how the former should be measured suggests there is still some way to go. on the journey to efficiency.

Marketing Week will explore the differences between marketing and advertising effectiveness in an upcoming feature, while looking at who within the company receives effectiveness analysis.

To read our content on the language of efficiency so far, click here

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Chef pays tribute to parents in digital campaign https://adsenzia.com/chef-pays-tribute-to-parents-in-digital-campaign/ Tue, 13 Sep 2022 06:49:33 +0000 https://adsenzia.com/chef-pays-tribute-to-parents-in-digital-campaign/ LEAD has launched a new digital campaign that recognizes the selfless efforts and aspirations of parents for their children. Focused on how parents put their children’s needs before their own, LEAD’s #SaluteToParents campaign highlights how parents work hard to make their children’s dreams come true and ensure they have confidence in them and are ready […]]]>

LEAD has launched a new digital campaign that recognizes the selfless efforts and aspirations of parents for their children.

Focused on how parents put their children’s needs before their own, LEAD’s #SaluteToParents campaign highlights how parents work hard to make their children’s dreams come true and ensure they have confidence in them and are ready to succeed in life.

The ad was conceptualized and produced by TBWA India.

Anupam Gurani, Marketing Director at LEAD, said, “A parent does whatever it takes for their child’s growth and asks nothing in return except that their children be happy and successful. LEAD’s #SaluteToParents campaign is an ode to parents who make myriad sacrifices every day to ensure the best for their children. A parent’s journey is a marathon, not a sprint; and LEAD salutes the contribution of parents in shaping a future generation of confident and successful individuals.

Parixit Bhattacharya, Managing Partner, TBWAIndia, said, “There is an old saying, ‘Parents are the bones on which children cut their teeth. Such is the incomparable sacrifice parents make to raise their children. With this film, LEAD sends a hug to all the parents of the country who, in silence, make sacrifices every day so that their children can awaken to a better future.

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The constant need to reboot to maintain the originality of campaign ideas https://adsenzia.com/the-constant-need-to-reboot-to-maintain-the-originality-of-campaign-ideas/ Sun, 11 Sep 2022 04:30:59 +0000 https://adsenzia.com/the-constant-need-to-reboot-to-maintain-the-originality-of-campaign-ideas/ By Meenakshi Aggarwal-Gupta Organizations come up with marketing campaigns to promote their product or service and then use every possible tool in their arsenal to ensure the success of those campaigns. A “brilliant”, “impactful”, “memorable”, “insightful” campaign often relies on the strength of its basic idea and the finesse of its execution. With thousands of […]]]>

By Meenakshi Aggarwal-Gupta

Organizations come up with marketing campaigns to promote their product or service and then use every possible tool in their arsenal to ensure the success of those campaigns. A “brilliant”, “impactful”, “memorable”, “insightful” campaign often relies on the strength of its basic idea and the finesse of its execution. With thousands of campaigns presented to clients daily, finding a unique idea can be a challenge for most advertisers. The fact that so few campaigns are memorable makes us wonder if there’s a lack of original ideas or poor execution.

Is the marketing industry struggling to keep pace with originality and creativity?

An innovative idea is worth the effort since it provides the basis for a more targeted and effective campaign. The marketing industry can face challenges in creating unique campaigns for hundreds and thousands of clients. Brands try to build brand awareness and thought leadership through themed campaigns by capturing customer emotions, but the same idea can be shared by multiple brands. Check out the social media posts most companies share on festivals and memorable occasions. With everyone trying to make their presence felt, it’s much easier to get lost in the noise than to leave a trail. How many of your posts have gone viral? How many of them have you received as an attacker on WhatsApp?

Although ideas cannot be copyrighted, their material form can. Marketers must constantly reboot to maintain the essence and originality of their ideas and the execution of those ideas. Here are some guidelines for doing so.

Unlearn old concepts and innovate with new campaign ideas

1. Be aware of your world – Brands are constantly taking marketing initiatives, many of which challenge existing mindsets and stereotypes. Various economic, social and political events occur across the world, many of which have a lasting impact on human behavior. The more you keep up to date with these breakthroughs, whether through social media or the news, the more contemporary ideas you can incorporate into your campaigns. If you discover a top brand’s guerrilla marketing campaign, you can apply the same boldness to an area you know.

2. Take inspiration from the work of others – Seeking inspiration does not mean that you are copying the work of others. Take inspiration from the central idea of ​​the campaign and build your thinking around it. Coincidences are inevitable, and although brains work differently, the same thought can sometimes strike two different minds. The differentiator will then be the execution of that idea. You and your competitors are unlikely to come up with the same execution plans for the same amazing ideas that established brand appeal. They may, however, have similar goals, offers, and customers, giving you a better understanding of campaign effectiveness. You can get a glimpse of how people are reacting to your competitor’s campaign and whether it will work in your favor and then use that as inspiration for your ideation and creativity.

3. Identify what your target audience wants – To be a creative and effective marketer, you must first understand your audience. Knowing your audience may require primary or secondary research. You can use various methods such as interviews to create a consumer persona, survey research, group discussions, immersive experience and many more. You will have a deeper understanding of reality if you bring together different points of view. It would boost your creativity and make your ideas more relevant.

Where research is not possible, listen to your instincts. You may not quite fit your target demographic, but if something in the natural environment interests you intuitively, it will most likely interest someone else too.

4. No idea is good or bad – Not all ideas that sound terrible are bad. Many good ideas were once considered foolish. We naturally generate many ideas and reject all but a few that meet our high expectations. The saying goes, “You can’t edit a blank page.” First, write, then improvise on it. Marketers should keep these crazy ideas a bit longer to see if they can tweak them and turn them into something more intriguing. Chew the idea, sleep on it, discuss it before rejecting it. The bonus tip is to not be afraid to take a risk on a promising idea.

5. Take risks – Taking risks can be essential throughout the planning and execution phase of the campaign. Include more people in the brainstorming process. The more brains you have at work, the more distinct knowledge you will acquire, whether in research and design or strategy and execution. The digital world becomes very crowded, especially during current days and events like Mother’s Day, Environment Day, etc., when many brands tailor their messaging for the same occasion. Don’t be afraid to try something new and unique in such a situation. It could be a key differentiator for your brand, perhaps increasing visibility and leads. However, take risks for something your brand is willing to stand for. Nike has always stood for equality. His “Believe in Something” campaign might have gone wrong, but it actually drove sales and stock prices higher, and also earned them free publicity. Closer to home, Tata Tanishq has always taken a stand on various social issues. She had to recall some of these ads due to public backlash, but this risky approach has also helped to ensure that her ads are memorable and distinct from the ads of any other jewelry brand.

In a word

Creativity is simply connecting things – Steve Jobs

Think of the thousands of creative people racking their brains to create one-of-a-kind campaigns. Not to mention one-off marketing, like Environment Day or New Year’s Day campaigns, which present the challenge of making an impact and not having ideas that clash with those of others.

The only way to be distinct is to create a pool of raw materials – consumer insights, multiple perspectives, industry knowledge, technological understanding and more. Take the time to go through this material, digest it, mentally process it, and let the connections emerge. These connections can come from your individual eureka moments or can be a function of brainstorming and iterative reflection. The connections will coalesce into a central idea that will help create and run a campaign that will be different from anyone else’s.

And always, observe human behavior and experiment with new approaches so you never run out of ideas.

The author is co-founder and COO, 4AM Worldwide

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Timberland enters a new era with the “Built for the Bold” campaign https://adsenzia.com/timberland-enters-a-new-era-with-the-built-for-the-bold-campaign/ Fri, 09 Sep 2022 14:45:00 +0000 https://adsenzia.com/timberland-enters-a-new-era-with-the-built-for-the-bold-campaign/ STRATHAM, NH–(BUSINESS WIRE)–Today, Timberland launches Designed for the bold: a call to actors and adventurers everywhere to work hard, live with passion, act boldly and believe in their potential to move the world forward. The campaign engages a global network of changemakers to help redefine what it means to be bold, and cements Timberland’s place […]]]>

STRATHAM, NH–(BUSINESS WIRE)–Today, Timberland launches Designed for the bold: a call to actors and adventurers everywhere to work hard, live with passion, act boldly and believe in their potential to move the world forward. The campaign engages a global network of changemakers to help redefine what it means to be bold, and cements Timberland’s place in the culture as a work- and outdoor-inspired brand that fuels the lifestyle. bold.

Built for the Bold challenges the convention that boldness is reserved for those who are fearless, loud and strong. On the contrary, boldness often manifests itself in moments of humility, creativity and quiet perseverance – when we simply roll up our sleeves and do it.

Bringing together the worlds of work, outdoors and lifestyle as only Timberland can, the campaign gives voice to a diverse range of emerging and established changemakers who embrace their inner, unapologetic boldness and their own conditions, to move the world forward. Talent includes rapper, producer and guest lecturer at Harvard I DON’T KNOW; songwriter and poet Arlo Parks; bodywork technician Tiegan Alysse; musician, artist and director Shugga; ceramist Shino Takeda; and Mark Yeha writer and world traveler who is creating a new hiking culture in Taiwan.

At the center of the campaign is an anthem film narrated by the queen of soul hip hop, Mary J. Bligewho herself embodies what it means to be bold.

“Boldness is fearless and confident, but it’s also being brave enough to pick up and start again,” said hip-hop soul queen Mary J. Blige, who narrates the film’s anthem. “These are words that represent my life. I have loved Timberland since I was little and I truly embrace the message of this campaign, that boldness lives in all of us.

“Timberland was built on a foundation of boldness – beginning with the birth of our iconic boot, designed to take on the harsh elements of New England,” said Drieke Leenknegt, Timberland’s Chief Marketing Officer. “The people we’ve tapped into for this new campaign represent the same bold spirit that’s at the heart of our brand: believe in something, set a course, and get to work to move the world forward.”

The campaign comes to life through a carefully orchestrated four-phase approach that is both global and hyper-local, meeting consumers in the cities where they live. It opens with an eye-catching digital, mobile and outdoor teaser campaign, followed by the reveal of the brand’s bold anthem, guerrilla marketing in key cities and finally a product campaign, which showcases new bold products such as the GreenStride.™ Turbo Hiker and the iconic Benton Waterproof 3-in-1 Jacket.

The design draws inspiration throughout from the archives of Timberland advertisements that have garnered attention over the years with their progressive, bold and often irreverent attitude.

From advertising to retail execution, the Built for the Bold campaign reflects the work of a collaboration of blue-chip partners, including creative brand consultancy INDUSTRY and creative agency Rosie Lee. The anthem film was directed by award-winning filmmaker Iggy London.

“In a time of reinvention, Timberland connects with its consumers like no other brand in the world can – bringing together outdoor culture, work culture, hip hop culture and self-expression in meaningful ways,” said Oved Valadez, co-founder and director. Creative Director for INDUSTRY. “We are grateful to have the opportunity to partner with Timberland on this campaign, from strategy to creation to execution, and to help shape a powerful narrative for the brand.”

About Timberland

Timberland is a global brand inspired by the outdoors and hard work on a mission to inspire and equip a new generation to get outside, work hard together and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Stabio, Switzerland, and Shanghai, China. Best known for its original yellow work boot introduced in 1973 to take on the harsh elements of New England, Timberland today offers a full line of footwear, apparel and accessories made with eco-friendly innovation for people who share the brand’s passion for enjoying – and protecting – Nature.

At the heart of the Timberland® brand is a vision for a greener and fairer future. It comes to life through a decades-long commitment to responsibly manufacturing products, protecting the outdoors, and strengthening communities around the world. To share Timberland’s mission, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a brand of VF Corporation.

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Aisle confronts the horrors of casual dating with her hilarious ad campaign https://adsenzia.com/aisle-confronts-the-horrors-of-casual-dating-with-her-hilarious-ad-campaign/ Wed, 07 Sep 2022 06:39:44 +0000 https://adsenzia.com/aisle-confronts-the-horrors-of-casual-dating-with-her-hilarious-ad-campaign/ The campaign captures the essence of bad dating experiences and signals that it’s time for singles to stop accepting dating faux pas as commonplace. Aisle, the dating app, has unveiled its latest advertising campaign, “Dating Horrors”, through a series of five playful films. Aisle is the second most downloaded dating app in India that connects […]]]>

The campaign captures the essence of bad dating experiences and signals that it’s time for singles to stop accepting dating faux pas as commonplace.

Aisle, the dating app, has unveiled its latest advertising campaign, “Dating Horrors”, through a series of five playful films. Aisle is the second most downloaded dating app in India that connects people of Indian origin across the world looking for serious relationships. The campaign takes viewers on a hilarious yet informative ride into the world of casual dating and the horrors that can come with it. Every commercial presents the unspoken truth of casual dating experiences – from ghosting and unsolicited images to misleading profiles and pushy messages.

The campaign aims to educate users about common dating dilemmas they may face when swiping and scrolling. With her tagline “Let’s Get Real,” Aisle hopes to discourage users from accepting dating faux pas as commonplace. it encourages them to have open and honest conversations by taking an intentional approach to online dating instead.

Ads, unsolicited photos, misleading profiles, pushy messaging, ghosting and missing labels are available on major social media platforms including Instagram, Facebook and YouTube. Comedy commercials highlight the inherently problematic and often goofy situations singles face on casual dating apps.

“Over time, casual dating apps have ‘gamified’ the online dating experience. Casual dating culture is built around encouraging – and prioritizing – swiping over substance and quantity rather than quality,” said Able Joseph, Founder and CEO of Aisle. “We wanted to use wit and humor to shed light on these experiences and encourage people to change the way they view dating apps. Our ethos is about creating meaningful and lasting relationships. We’ve found that having a focused, “real” approach to dating lessens the chances of having those casual dating experiences that are often seen as inevitable.

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E-scooter campaign targets rise in illegal driving https://adsenzia.com/e-scooter-campaign-targets-rise-in-illegal-driving/ Mon, 05 Sep 2022 12:32:00 +0000 https://adsenzia.com/e-scooter-campaign-targets-rise-in-illegal-driving/ Published: 01:32 PM September 5, 2022 An advertising blitz and education campaign aimed at teenagers has been launched to highlight the risks of riding electric scooters illegally, following an increase in complaints. Widely sold and increasingly popular, particularly among young people, electric scooters have become commonplace in Norfolk. Three teenagers seen on an electric scooter […]]]>

Published:
01:32 PM September 5, 2022



An advertising blitz and education campaign aimed at teenagers has been launched to highlight the risks of riding electric scooters illegally, following an increase in complaints.

Widely sold and increasingly popular, particularly among young people, electric scooters have become commonplace in Norfolk.


Three teenagers seen on an electric scooter on Hall Road in Norwich
– Credit: Submitted

But the only electric scooters that can be driven on the road are those rented on government-approved trials that have safety features like 15.5mph speed limits and automatic lights.

In Norfolk, there are currently two pilot rental schemes: Ginger in Great Yarmouth and Beryl in Norwich, recently extended to Wymondham.

The issue of the increasing number of children seen on illegally used scooters was raised by Norfolk Police and Crime Commissioner Giles Orpen-Smellie at his latest accountability meeting, following concerns raised by residents of King’s Lynn.


Norfolk Police Chief Paul Sanford

Norfolk Police Chief Paul Sanford
– Credit: Norfolk Constabulary

Chief Constable Paul Sanford said: ‘There is public confusion about what you can and cannot do with the use of scooters, particularly in Norwich.

“Trials are underway where people can rent scooters that can be driven legally on the roads while private scooters cannot.”

The meeting heard that the common practice was for officers to stop offenders to check if they have already been arrested.

If the warnings were ignored, the execution will proceed.

Riders could receive a fixed penalty notice for no insurance, with a £300 fine and six penalty points; a fixed penalty notice for not having a driving licence, and up to £100 fine and three-six penalty points.

Other violations that can result in penalties include driving on the sidewalk, using a cell phone, going through red lights and drink-driving.

Last month a teenager was charged with drunk driving in connection with an accident involving an electric scooter in Norwich.

Meanwhile, in June, a 16-year-old girl driving an electric scooter received six points on her future driving license and was fined £300 for ‘operating a motor vehicle on a road or a public place without liability insurance”.

Mr Sanford said a police and council publicity campaign to raise awareness had been launched to educate people on the use of scooters.

Norfolk County Council Police and Trading Standards have also been involved in launching an education program for 15 to 19 year olds.


    Beryl electric scooters in Norwich.

The number of electric scooters in Norwich will double from 250 to 500 – and they will also be available in Wymondham, Hethersett and Drayton.
– Credit: KATE WOLSTENHOLME

Earlier this year, the government proposed approving more electric scooter models for use on public roads.

However, the regulations could set speed limits and requirements for headlights and helmets as part of the creation of a new category for small zero-emission vehicles.

So what are the rules on electric scooters?

  • Private electric scooters can only be used on private land. You can’t get insurance to ride them in public areas. This means they cannot be ridden on roads, sidewalks or any public area.
  • In Norfolk, only authorized ‘Beryl’ or ‘Ginger’ scooters are part of the ongoing trials and can legally be used in public.
  • If you are caught riding an e-scooter in a public place, you could have your e-scooter seized. The charge for retrieving an e-scooter is £150 plus £10 storage charge per day. You could also face up to six penalty points on your license and a £300 fine.
  • The police have the power to arrest users for reckless or dangerous driving, as well as driving under the influence of drugs and alcohol. You risk prosecution, a fine and/or penalty points on your licence.
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PokerBaazi.com back with “You Hold the Cards” campaign https://adsenzia.com/pokerbaazi-com-back-with-you-hold-the-cards-campaign/ Sat, 03 Sep 2022 02:09:21 +0000 https://adsenzia.com/pokerbaazi-com-back-with-you-hold-the-cards-campaign/ PokerBaazi.com has announced the launch of two new branded films as a continuation of the “You Hold the Cards” campaign. The campaign will go live during the Asian Cup for Indian audiences and will feature brand ambassador Shahid Kapoor. Through the brand new movies, PokerBaazi showcases some of the interactive features the app has to […]]]>

PokerBaazi.com has announced the launch of two new branded films as a continuation of the “You Hold the Cards” campaign. The campaign will go live during the Asian Cup for Indian audiences and will feature brand ambassador Shahid Kapoor.

Through the brand new movies, PokerBaazi showcases some of the interactive features the app has to offer like emoticons, throwables, real-time player stats among others that make the game more interesting and enjoyable.

Speaking about the campaign, Varun Ganjoo, co-founder and chief marketing officer of Baazi Games, said, “The journey so far has been pretty overwhelming. We are thrilled to see the love and acceptance the branded film has received from audiences in just one month of the ‘You Hold the Cards’ campaign. The campaign allowed us to significantly increase the funnel of users and impacted the communication that poker is a sport of skill. With our next series of movies, we are sure our audience will be able to connect more deeply with the USP products the app has to offer. With the “You Hold the Cards” campaign, we intend to set the record straight that poker is a sport where you play with your skills and can have fun at the same time.”

These functional films were conceptualized by Wieden+Kennedy and produced by Daga Productions.

“If you look at Shahid Kapoor’s journey, you’ll see that his unconventional choices have played a big part in his accomplishments and that resonates a lot with what PokerBaazi stands for – People can write their own destiny. This intersection of fun with talent, skills and attitude is an ever-expanding space. PokerBaazi and Shahid both succeed with this mantra. When it comes to producing these films, we wanted to make the campaign more engaging while using some of the amazing features of the PokerBaazi app. We used fun elements to make it an entertaining watch,” said Yash Daga, Director of KPRD Fiberboard Advertising Pvt.Ltd. & Daga Productions.

Campaign films will be viewable on digital platforms as well as mainstream media channels.

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