Advertising Campaign – Adsenzia http://adsenzia.com/ Sat, 25 Sep 2021 10:49:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://adsenzia.com/wp-content/uploads/2021/05/default-150x150.png Advertising Campaign – Adsenzia http://adsenzia.com/ 32 32 ASCI rejects complaint against Rival Amul Macho’s Lux Cozi TV ad https://adsenzia.com/asci-rejects-complaint-against-rival-amul-machos-lux-cozi-tv-ad/ https://adsenzia.com/asci-rejects-complaint-against-rival-amul-machos-lux-cozi-tv-ad/#respond Sat, 25 Sep 2021 10:49:53 +0000 https://adsenzia.com/asci-rejects-complaint-against-rival-amul-machos-lux-cozi-tv-ad/ Advertising regulator ASCI has dismissed a lawsuit against underwear brand Lux ​​Cozi’s TV ad starring Bollywood star Varun Dhawan, filed by rival Amul Macho alleging plagiarism of his campaign. ASCI’s Consumer Complaints Council (CCC) observed that the two ads “barely have any similarities” to each other in concept and execution, and were not in violation […]]]>

Advertising regulator ASCI has dismissed a lawsuit against underwear brand Lux ​​Cozi’s TV ad starring Bollywood star Varun Dhawan, filed by rival Amul Macho alleging plagiarism of his campaign.

ASCI’s Consumer Complaints Council (CCC) observed that the two ads “barely have any similarities” to each other in concept and execution, and were not in violation of its Code.

“The CCC concluded that the advertiser’s advertisement was not similar to the complainant’s previous advertisement in terms of general layout, text, slogans, visual presentations, music or sound effects, so as to suggest plagiarism. The TVC did not violate the ASCI code ”, indicates the order.

“This complaint has not been upheld,” said the Advertising Standards Council of India (ASCI).

Earlier this month, JG Hosiery, owner of underwear brand Amul Macho, alleged that his TOING ad was copied by Lux Industries for its LUX Cozi TV ad and approached ASCI.

Lux Industries, based in Kolkata, has launched a new advertising campaign for its Lux Cozi underwear brand starring Varun Dhawan.

Lux industries had contested before ASCI, its advertising is unique in both individual and total respects, and any appearance is fleeting and only with respect to elements commonly used in commerce, such as the shape and color of the garment. . Additionally, Amul’s Toing ad was last aired in 2007 and then banned. “No reputation, goodwill or brand equity can be invested in advertising / marketing material that has been banned from the public for the past 14 years,” he said.

Commenting on the development, Lux Industries Executive Director Udit Todi said: ” We welcome the verdict delivered by ASCI. ” “This advertisement is a first, and the verdict adds the necessary clarity and sends the good message on a responsible brand like Lux Cozi. We are already seeing a growth trajectory in our sales and are very confident in the success of our product, ” he added.

(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)


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In “arms race” for mass adoption, crypto companies sign sports sponsorships worth hundreds of millions https://adsenzia.com/in-arms-race-for-mass-adoption-crypto-companies-sign-sports-sponsorships-worth-hundreds-of-millions/ https://adsenzia.com/in-arms-race-for-mass-adoption-crypto-companies-sign-sports-sponsorships-worth-hundreds-of-millions/#respond Fri, 24 Sep 2021 22:20:22 +0000 https://adsenzia.com/in-arms-race-for-mass-adoption-crypto-companies-sign-sports-sponsorships-worth-hundreds-of-millions/ The Philadelphia 76ers and a growing number of other sports teams and leagues have landed new … [+] sponsorship deals with cryptocurrency companies this year. ASSOCIATED PRESS As cryptocurrency companies seek to reach the general public, some platforms are spending hundreds of millions of dollars sponsoring sports teams, stadiums, and even leagues in an attempt […]]]>

As cryptocurrency companies seek to reach the general public, some platforms are spending hundreds of millions of dollars sponsoring sports teams, stadiums, and even leagues in an attempt to win over new fans.

On September 22, Crypto.com struck an eight-figure deal with the Philadelphia 76ers to sponsor the jersey crest and have visibility in the arena. The crypto trading app will also work with the team’s leadership to develop non-fungible tokens (NFTs) and create a way for fans to use cryptocurrency to pay for tickets and other goods. The Hong Kong-based company will also appear elsewhere alongside the NBA franchise, including on TV shows and various other digital platforms.

Crypto.com Marketing Director Steven Kalifowitz acknowledges that in order to build the brand, he must also educate consumers about this new asset class.

“Crypto is not just another shoe,” he says. “It’s not a commodity or a suitcase or something. Getting into crypto is really a cultural thing.

Rich in money from greedy investors, a growing number of crypto brands are spending big to reach mass audiences through sports sponsorships and mainstream events. Other deals this month include cryptofinance firm XBTO which sponsors the Major League Soccer Inter Miami team, the FTX cryptocurrency exchange which sponsors the Mercedes-AMG Formula 1 team and the Learncrypto.com non-profit association which sponsors the English Premier League team, Southampton FC.

Maybe sports arenas aren’t a bad way to go when it comes to finding new fans for a new – and yet largely unregulated – asset class that some critics dismiss like gaming and fans. say it’s about the future of the Internet as well as the economy. And in a rapidly growing and crowded market, the battle is not only to gain recognition, but also market share.

“To me, it sounds like an arms race for user acquisition,” says Keith Soljacich, vice president / general manager of Experiential Tech at Digitas, a leading digital advertising agency. “It’s kind of like having a crypto wallet on a platform, it’s kind of like holding a Visa card too.”

The 76ers deal is just one of many deals Crypto.com has made over the past year as it is an aggressive sponsorship campaign totaling over $ 400 million in deals. Earlier this month, the company became the first official crypto platform partner of famous French football team Paris Saint-Germain. Crypto.com is also a sponsor of a wide range of teams including the Montreal Canadiens NHL, Fox Sports college football lunchtime coverage, the UFC and the Aston Martin Formula 1 team. , to name a few. Each of them also includes various other integrations far beyond a logo.

Chris Heck, president of business operations for the 76ers, said the team had been looking for a patch partner for a new jersey for a few years and had spoken to hundreds of companies. And because the shirt patch is a team’s most important partnership, it requires brands and teams to be “fully aligned”.

“As the world woke up in the crypto space just over a year ago, we were fortunate enough to venture down this path,” Heck said. “Think of it this way: the sport is entering the crypto-age world, and we’re number one with Crypto.com. These are people who partner with benchmark brands like UFC, F1, PSG, and we become their brand and their choice in the United States with the big sports teams and that’s pretty cool.

All of this to go beyond the current crypto user base to reach the masses: A Crypto.com study conducted in July found that the total number of global crypto users doubled from one year to the next. other, from 106 million to 221 million. However, only a fraction of these are currently the company’s customers.

Earlier in September, FTX, a two-year-old startup also based in Hong Kong, announced a $ 20 million ad campaign featuring football legend Tom Brady and his wife, model and businesswoman Gisele Bündchen. . And like Crypto.com, FTX sponsors a wide range of teams and leagues in quick succession, including a five-year deal with Major League Baseball announced this summer.

“If we stop at just one deal and wait and see how it performs and see what comes out before closing another, the best opportunities might disappear,” said the president of FTX.US , Brett Harrison.

According to Harrison, FTX founder and CEO Sam Bankman-Fried asked for ideas on how to do something “big.” Someone then came up with the idea to buy the naming rights for a stadium, and a few months later they got the rights to rename the arena to the Miami Heat FTX Arena under a deal to $ 135 million approved in March.

“There is a group of tech companies that know in their bones that if they don’t become brands quickly, there will be a time in the future when there will only be a few left,” says Jamie Shuttlesworth, Managing Director of Dentsu’s strategy. Americas, which became FTX’s go-to agency in June.

According to Harrison, traditional advertising methods are important for building trust in crypto brands, especially since they deal with something like taking care of people’s money.

“When was the last time you saw an ad for maybe a bank appear at the top of your Google search and said, ‘It’s time to transfer all my money from my Chase account or from my Citi account? “”

Large stadium and team sponsorships are often owned by brands that are already well known, but the crypto industry’s aggressive land grab in some ways resembles strategies in games like ‘Risk’ or ‘Monopoly’, where people can either wait for the right properties. or buy whatever they can as fast as possible.

Asked about the Monopoly metaphor, Harrison joked that “we try to plant our coins in as many parking spaces as possible”.

Sports organizations are encouraged to team up with crypto companies. Mike Proulx, Forester analyst and marketing expert, said many sports leagues want – and must – attract the next generation of fans.

“These types of deals seek to exploit the young, asymmetrical user base of crypto companies with NFTs which are, in a way, a modern / virtual version of old school baseball cards,” he says. “And the benefit for crypto companies is, of course, to take advantage of the league IP which legitimizes their platform with trusted brands while increasing user base.”

The crypto industry has exhausted its home market, says RA Farrokhnia, professor at Columbia Business School, professor and executive director of Columbia Fintech Initiative. However, blockchain technology isn’t something that is easily explained to the average person – it involves cryptography, complex networks, and other concepts – and still isn’t at a point where users can easily navigate. .

According to Farrokhnia, questions remain as to whether the foundations and interfaces are advanced enough to justify the aggressive push towards mass adoption. Or, he asks, “are we putting the proverbial cart before the horse?”

“These are all the moving parts of this ecosystem and it looks like the pace of innovation has picked up,” he said. “But are we doing things in the right order? “

Farrokhnia also points out the irony that despite all the new innovations in cryptocurrency, companies are still using classic marketing models. However, he adds that little for athletes to market unregulated digital economies than to showcase things like CPG products or other brand categories.

“What type of reputation risk could this have for teams, sports personalities, influencers or actors who engage in this type of campaign or marketing activity? Most likely, they have good lawyers who would protect them from such things, but you never know.


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Cricket: Practo has a new friend in Rahul Dravid https://adsenzia.com/cricket-practo-has-a-new-friend-in-rahul-dravid/ https://adsenzia.com/cricket-practo-has-a-new-friend-in-rahul-dravid/#respond Fri, 24 Sep 2021 11:35:42 +0000 https://adsenzia.com/cricket-practo-has-a-new-friend-in-rahul-dravid/ Former Indian cricketer Rahul Dravid ‘publicizes’ Practo Care Surgeries, company’s foray into secondary care market /> What does a healthcare and diagnostics platform do when it needs to market its expanding portfolio of services? The answer in Practo’s case is to put Rahul Dravid on the ground. Not too long ago, Dravid made headlines for […]]]>

Former Indian cricketer Rahul Dravid ‘publicizes’ Practo Care Surgeries, company’s foray into secondary care market

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What does a healthcare and diagnostics platform do when it needs to market its expanding portfolio of services? The answer in Practo’s case is to put Rahul Dravid on the ground.

Not too long ago, Dravid made headlines for his off-court batting skills, in a commercial for Cred, where the famous calm cricketer loses his temper and smashes his bat in the rearview mirror of a car. Dravid’s sudden change from gentleman to gunda got everyone talking. But Practo, it seems, does not seek that kind of attention.

As the 13-year-old telehealth company’s very first brand ambassador, Dravid appears in a high-decibel ad campaign on TV and OTT platforms. Through this campaign, the former Indian cricketer is “promoting” Practo Care Surgeries, the company’s foray into the secondary care market.

The brand is in good hands
In Practo’s campaign, Dravid is referred to as a “caring friend”. The choice was easy. “He’s always seen as a trusted person (both on and off the pitch),” says Srikanth Pinninti, executive vice president of marketing for the company. The new campaign created by Spring Marketing Capital aims to build brand awareness and confidence in the brand and its presence in the category, and to consolidate the idea that patients are in “good hands” when choosing surgery centers. secondary care from Practo.

Practo’s ambition is to be a “comprehensive healthcare brand,” says Pinninti, who recently joined the business from Amazon Fashion. “The digital health ecosystem in India will experience laser-focused disruption over the next two to three years,” and Practo’s entry into the $ 12 billion secondary care surgeries market in India is one step ahead. an indication. Currently, the company offers online doctor’s appointment bookings. , telemedicine, pharmacy and diagnostic services.

Increase marketing during the pandemic
In 2020, as the Covid-19 epidemic confined us to our homes, Practo launched “Hello Doctor,” a campaign to get people to seek professional medical advice via video calls. According to the company, Indians saw 10 times more doctors during the second wave of Covid-19 on Practo, compared to the pre-Covid era. While the distribution of telemedicine users in metropolitan and non-metropolitan cities was 90:10, respectively, in 2019, it has increased to 50:50 this year with the onset of the pandemic.

Earlier this year, Practo also partnered with the HUL-owned Lifebuoy brand to encourage people to opt for tele-consultation. Through a public service announcement, Lifebuoy invited consumers to make a missed call for a free consultation with a general practitioner on the Practo app.

Practo Care Surgeries (PCS) will offer 50 surgeries in three specialties. PCS centers are currently located in six cities: Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad and Ahmedabad. Practo’s goal is to increase that number to 30 cities by the end of 2021. According to the Tracxn data platform, Practo is backed by investors such as Sequoia, CapitalG and Tencent, and is valued at around 904 million. dollars.

Doctor’s orders
Choosing Practo as a celebrity brand ambassador is quite different from choosing its competitors Pristyn Care. The latter recently published an advertising campaign featuring Bollywood actor Hrithik Roshan. In the past, TV actors like Dilip Joshi and Anup Soni, and chef Ranveer Brar have also been seen promoting the brand on various media platforms.

Pinninti tells us, “There will be a lot of companies playing in the segment …” It seems crowded at the moment, but the “category needs that kind of push,” he notes. Ultimately, however, “brands with patient-centric and value-based solutions will stand out. “

The author is Associate Editor of Storyboard.


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StarMed sees increase in vaccine appointments after ad campaign https://adsenzia.com/starmed-sees-increase-in-vaccine-appointments-after-ad-campaign/ https://adsenzia.com/starmed-sees-increase-in-vaccine-appointments-after-ad-campaign/#respond Thu, 23 Sep 2021 20:28:00 +0000 https://adsenzia.com/starmed-sees-increase-in-vaccine-appointments-after-ad-campaign/ Boone Oakley said they’re sending a simple message to unvaccinated people – and StarMed agrees. CHARLOTTE, North Carolina – On Sunday, a large truck was seen driving through Uptown Charlotte with a message printed on it: “Do not get the vaccine. The truck appeared to be advertising a fake funeral home, and the funeral home’s […]]]>

Boone Oakley said they’re sending a simple message to unvaccinated people – and StarMed agrees.

CHARLOTTE, North Carolina – On Sunday, a large truck was seen driving through Uptown Charlotte with a message printed on it: “Do not get the vaccine. The truck appeared to be advertising a fake funeral home, and the funeral home’s website was linked to StarMed.

Note: The attached video was shown on an earlier date.

RELATED: ‘Don’t Get Vaccinated’: Truck Appearing To Advertise Charlotte’s Funeral Home Goes Viral

StarMed has been on the front lines of the pandemic, testing and vaccinating tens of thousands of people as well as sending out funny, sometimes sarcastic tweets – but they are not responsible for this stunt. The ad was actually organized by Boone Oakley advertising agency and went viral online in the days that followed.

Boone Oakley said they’re sending a simple message to unvaccinated people – and StarMed agrees.

“We’re all about anything that will help us get the attention or motivation of our neighbors to get vaccinated,” StarMed’s Chris Dobbins told WCNC Charlotte reporter Chloe Leshner.

Since then, StarMed said it has seen a 22% increase in COVID-19 vaccination appointments recorded at StarMed compared to the previous week.

Those interested in registering for a COVID-19 vaccination appointment through StarMed can click here for more information.

RELATED: Changes Coming to Mecklenburg County Protocols for Unvaccinated County Workers

RELATED: So What Is Monoclonal Antibody Therapy & How Does It Work?

Wake Up Charlotte To Go is a daily news and weather podcast that you can listen to to start your day with the team at Wake up Charlotte.

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All of WCNC Charlotte’s podcasts are free and available to stream and download. Now you can listen on Android, iPhone, Amazon and other internet connected devices. Join us from North Carolina, South Carolina or anywhere.

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OOH ad targeting agreement for Kantar and Route https://adsenzia.com/ooh-ad-targeting-agreement-for-kantar-and-route/ https://adsenzia.com/ooh-ad-targeting-agreement-for-kantar-and-route/#respond Thu, 23 Sep 2021 00:25:23 +0000 https://adsenzia.com/ooh-ad-targeting-agreement-for-kantar-and-route/ OOH ad targeting agreement for Kantar and Route September 22, 2021 Kantar has announced a partnership combining its TGI consumption data with information from Route Out-of-Home Audience Measurement (OOH) activity, to launch a new ad buying platform promising highly targeted campaigns. The new common platform will enable fine-grained audience profiling and improved ad targeting opportunities […]]]>

OOH ad targeting agreement for Kantar and Route

September 22, 2021

Kantar has announced a partnership combining its TGI consumption data with information from Route Out-of-Home Audience Measurement (OOH) activity, to launch a new ad buying platform promising highly targeted campaigns.

The new common platform will enable fine-grained audience profiling and improved ad targeting opportunities when planning and purchasing display campaigns. More than 450 data points from TGI – covering media consumption, lifestyles, attitudes, sales habits and life events – will be added to those already available on Route.

Route provides the UK Industry Common Currency (JIC) for OOH and is backed by media owners Clear Channel, JCDecaux and Global. Formerly known as Postar (Poster Audience Research), the organization publishes data to inform subscribers about how many and what types of people see an ad campaign, and how often they do so.

Sarah Sanderson, Kantar Media Director – Insights & TGI, UK & Ireland comments: “This new platform allows customers to purchase the exact and refined external audiences they identify in TGI directly from Route, without any adjustments or translations and knowing that no time invested in identifying and understanding consumers will be wasted ”.

Route CEO Robert Ray (pictured) said JIC “always seeks to make buying and selling outside audiences as effective and efficient as possible for media owners and agencies.”

Internet sites: www.route.org.uk and www.kantar.com.


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Radiocentre supports Brilliant Business in its latest campaign – RadioToday https://adsenzia.com/radiocentre-supports-brilliant-business-in-its-latest-campaign-radiotoday/ https://adsenzia.com/radiocentre-supports-brilliant-business-in-its-latest-campaign-radiotoday/#respond Wed, 22 Sep 2021 11:11:57 +0000 https://adsenzia.com/radiocentre-supports-brilliant-business-in-its-latest-campaign-radiotoday/ Radiocentre has launched a new campaign to promote radio advertising to small and medium-sized businesses. Backing Brilliant Business, which has its own dedicated hub on the Radiocentre website, provides advice, ideas and inspiration to help businesses use the power of radio to grow their businesses. A new advertising campaign has been launched to support the […]]]>

Radiocentre has launched a new campaign to promote radio advertising to small and medium-sized businesses.

Backing Brilliant Business, which has its own dedicated hub on the Radiocentre website, provides advice, ideas and inspiration to help businesses use the power of radio to grow their businesses.

A new advertising campaign has been launched to support the initiative showcasing success stories from companies across the UK who have used radio to improve search performance and increase awareness beyond social media.

Evidence shows that companies that advertise on the radio are more trustworthy of listeners – with an increase in advertising awareness of 48%. Additionally, as small businesses increasingly turn to search and social media, radio advertising increases search performance by 52%; improve digital channels and often reduce costs.

However, this is not just research claiming the virtues of radio. The power of the medium is demonstrated in the success stories featured in the campaign, including cosmetic dentist, Smile In A Day, and White Rose Shopping Center, both of which have enjoyed long-term success through radio campaigns, as well as the virtual receptionist, Moneypenny. , which turned to radio at the onset of the pandemic, resulting in increased awareness and call volumes and more effective investments in digital and research.

The Backing Brilliant Business campaign includes a national radio campaign, promotions on small business websites, LinkedIn and targeted social media ads. It follows the Backing Brilliant Masterclass; a live event for SMEs looking to use radio advertising, the highlights can be viewed here.

Lucy Barrett, Director of Customers at Radiocentre, comments: “Radio has traditionally been used by local advertisers to increase awareness of their region. But in the last few years we’ve seen new advertisers entering the market who’ve only used search or social media to promote their business and we know they are missing something. Radio can really help. Research has proven how more likely people are to search for businesses after hearing about them on the radio – and it’s one of the most trusted and profitable media channels.

It’s easy to broadcast travel information on your radio station, starting at £ 25 per month for online stations. See RadioTravelNews.com for details and same day setup.


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WNBA award pick: despite eye-catching campaign, Storm’s Breanna Stewart likely won’t win MVP honors https://adsenzia.com/wnba-award-pick-despite-eye-catching-campaign-storms-breanna-stewart-likely-wont-win-mvp-honors/ https://adsenzia.com/wnba-award-pick-despite-eye-catching-campaign-storms-breanna-stewart-likely-wont-win-mvp-honors/#respond Wed, 22 Sep 2021 00:18:47 +0000 https://adsenzia.com/wnba-award-pick-despite-eye-catching-campaign-storms-breanna-stewart-likely-wont-win-mvp-honors/ As the promotional campaigns go on, the publicity for Breanna Stewart’s candidacy for the WNBA MVP is a real headache and the Storm Marketing Brain Trust should win an award for her fun and creative effort. “All Hail the Queen” reads the barrage of tweets, emails, slogans and signage on various merchandise including a T-shirt […]]]>

As the promotional campaigns go on, the publicity for Breanna Stewart’s candidacy for the WNBA MVP is a real headache and the Storm Marketing Brain Trust should win an award for her fun and creative effort.

“All Hail the Queen” reads the barrage of tweets, emails, slogans and signage on various merchandise including a T-shirt and a full deck of all Queen playing cards adorned with Stewart in royal attire .

“Mirror, mirror on the wall, who is more valuable?” “, We read in the slogan.


“With every campaign we do, we try to come up with something different and creative that someone else could do,” said Kenny Dow, vice president of marketing for Storm. “It was just fun. She’s had a great year since coming back from her injury and winning the MVP title in just about everything and of course a few championships along the way. It sort of matched his year.

Dow gave credit to Storm’s marketing team made up of Senior Director of Digital Media Seth Dahle, Senior Director of Creative Services Ryan Pavel and Digital Media and Communications Coordinator Hailey Robinson.

“It’s something different,” Dahle said. “It’s something you don’t see every day. It’s interactive. The animated graphics were cool.

Stewart isn’t likely to win the MVP this year – more on that later – but this “Queen” promotion could have legs.

To celebrate its 25e anniversary, there has been a lot of WNBA-generated discussion this year about the league’s 25 best and greatest players of all time.

The 27-year-old Storm star was included in the WNBA’s “W25” squad and placed No.15 on a Seattle Times list of the league’s all-time greats.

At her current rate, Queen Stewart will be entering GOAT conversations in about 10 years from now with a catchy nickname that accurately reflects an impressive resume laden with records, championships and accolades.

“Stewie is here to stay,” Dow said. “She’s not going anywhere and she is the best female basketball player in the world. So yeah, we think it has legs.

Now here’s a look at my ballot and the rationale for the WNBA end-of-season rewards.

MOST VALID PLAYER: Jonquel Jones, Connecticut

Comment: Years from now, Stewart could look back and say that was the year she let go of an MVP. She averaged 20.3 points, 9.5 rebounds, 2.7 assists, 1.2 steals, 1.8 blocks while Jones (19.4 points, 11.2 rebounds, 2.8 assists, 1.3 interceptions and 1.3 blocks) posted similar numbers. Stewart missed four games due to rest and injury while Jones missed five games while playing on the international stage. Connecticut (26-6) finished five games better than Seattle (21-11), giving Jones the green light.

COACH OF THE YEAR: Curt Miller, Connecticut

Comment: Few predicted the Sun would finish in the top 4 without All-Star Alyssa Thomas, who missed 30 games with an Achilles injury. Connecticut also had a limited roster of just 10 players for most of the season. Cheryl Reeve of Minnesota also deserves props to guide the Lynx to a No.3 seed after a 0-4 start.

ROKIE OF THE YEAR: Michaela Onyenwere, New York

Comment: Let’s face it, this was a terrible beginner class in terms of immediate production. Onyen averaged just 8.6 points and 2.9 rebounds while starting 29 games for a team that slipped into the playoffs with the No.8 seed.

DEFENSIVE PLAYER OF THE YEAR: Sylvia Fowles, Minnesota

Comment: Connecticut is by far the best defensive team in the WNBA and that award could go to Jonquel Jones or 2-3 of his teammates.

However, Fowles, who has won the award three times, is tied for first in steals (1.8), second in blocks (1.8) and third in defensive rebounds (8.0).

Las Vegas Aces guard Kelsey Plum in action against the Seattle Storm during the WNBA basketball game on Saturday May 15, 2021 in Everett, Wash. (Elaine Thompson / AP)


MOST IMPROVED PLAYER: Kelsey Plum, Las Vegas

Comment: The former Washington Huskies star, who missed the 2020 season with an Achilles tendon injury, averaged 8.6 points and 25.3 minutes while shooting 36.5 percent from the field in 2019. Again, it averages 25.3 minutes, but Plum is shooting 43.7% from the ground. and an average of 14.8 points.

SIXTH WOMAN OF THE YEAR: Kelsey Plum, Las Vegas

Comment: Plum has started eight, 14 and 21 games in his first three seasons. She hasn’t started this season, but has had an exceptional year while reaching career highs in points and interceptions. Plum also leads all of the WNBA bench players in scoring.

ALL-WNBA

FIRST TEAM

G – Jewell Loyd, Seattle

G – DeWanna Bonner, Connecticut

F – Jonquel Jones, Connecticut

F – Breanna Stewart, Seattle

C – Brittney Griner, Phoenix

SECOND TEAM

G – Skylar Diggins-Smith, Phoenix

G – Arike Ogunbowale, Dallas

F – A’ja Wilson, Las Vegas

F – Napheesa Collier, Minnesota

C – Tina Charles, Washington

Comment: This should be the year that Loyd, who won second-team All-WNBA recognition in 2016, takes first-team All-WNBA honors.

ALL-WNBA DEFENSIVE

FIRST TEAM

G – Jewell Loyd, Seattle

G – Brittney Sykes, Los Angeles

F – Jonquel Jones, Connecticut

F – Brionna Jones, Connecticut

C – Sylvia Fowles, Minnesota

SECOND TEAM

G – Ariel Atkins, Washington

G – Rebecca Allen, New York

F – Breanna Stewart, Seattle

F – A’ja Wilson, Las Vegas

C – Brittney Griner, Phoenix

Comment: Loyd doesn’t necessarily have the eye-catching numbers or analytical stats to justify a place in the All-WNBA defensive first team, but through the second half of the season, she has been one of the best defensemen in the perimeter in the area. league.

RECRUIT TEAM

Michaela Onyenwere, New York
Aari McDonald, Atlanta
Charlie Collier, Dallas
Dana Evans, Chicago
Didi Richards, New York

Comment: I wonder if anyone in the 2021 rookie class will get an All-Star nomination.


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Company Management, Elite Advocate For Dismissal Of “No Merit” Lawsuit Over Kendall Jenner Ad Campaign https://adsenzia.com/company-management-elite-advocate-for-dismissal-of-no-merit-lawsuit-over-kendall-jenner-ad-campaign/ https://adsenzia.com/company-management-elite-advocate-for-dismissal-of-no-merit-lawsuit-over-kendall-jenner-ad-campaign/#respond Tue, 21 Sep 2021 12:53:13 +0000 https://adsenzia.com/company-management-elite-advocate-for-dismissal-of-no-merit-lawsuit-over-kendall-jenner-ad-campaign/ Kendall Jenner, Society Model Management and Elite World want the $ 1.8 million contract case brought against them for an ad campaign gone wrong, with the model’s agency and her parent company arguing in a new memo service in support of their motion to dismiss that the lawsuit that Liu Jo SPA filed this summer […]]]>

Kendall Jenner, Society Model Management and Elite World want the $ 1.8 million contract case brought against them for an ad campaign gone wrong, with the model’s agency and her parent company arguing in a new memo service in support of their motion to dismiss that the lawsuit that Liu Jo SPA filed this summer in federal court in New York is nothing more than an “unwarranted” attempt by the Italian fashion label to ” evade its contractual obligations after unilaterally terminating a negotiated agreement [with Jenner] in direct violation of the express terms of this agreement.

In the motion to dismiss and the corresponding supporting note they filed on September 17, Society Model Management and Elite World (the “defendants”) argue that the case – which arose out of a deal Jenner reached in July 2019 with Liu Jo to appear in his Spring / Summer 2020 and Fall / Winter 2020 print ad campaigns – should be dismissed in its entirety. Setting the stage in their case, Society and Elite argue that it is actually Liu Jo who is wrong under the deal, because “in light of the rapidly developing emergency [COVID-19] situation in Italy, Liu Jo requested a long postponement of the second filming “in March 2020, which Jenner agreed to” even if this meant that Liu Jo’s use of her name, image and likeness would be extended, forcing thus [her] pass on other valuable opportunities.

Shortly after, the agencies claim that “Liu Jo unreasonably tried to pressure Ms Jenner to show up for an in-person shoot in Europe as COVID-19 numbers in Italy soared in the middle from the turmoil of the global pandemic ”. Jenner “continued to try to work with Liu Jo to reschedule the second shoot subject to her availability and taking into account appropriate security considerations,” but the agency’s defendants claim that “Liu Jo attempted a bait and a change … to force an outcome that was ruled out by the term sheet “trying” to completely cancel the second shoot and the contract by notifying Ms Jenner that they had changed their marketing strategy and requested that Ms Jenner appear at the place in a different campaign for a different fashion brand “.

“But a model is not a fungible commodity to be traded between fashion brands without its consent,” argue the defendants, claiming that Liu Jo ultimately “claimed to unilaterally cancel the agreement in direct violation of its clear terms,” which prohibited the cancellation of the contract. case by Liu Jo, “then sued Ms. Jenner and Kendall Jenner, Inc. for alleged breach of a contract that Liu Jo himself had postponed, disowned and canceled.

Failure to report complaints

Seeking to have the case dismissed out of court, the defendants claim that Liu Jo did not properly formulate the claims against them in connection with the breach of the agreement with Jenner. Counsel for the two defendant modeling agencies maintains that Liu Jo makes three claims against them – breach of contract, breach of good faith and fair use, and unjust enrichment – but all three claims fail for “several reasons. “. Primarily, they claim that in “the complaint, [Liu Jo] does not even allege that Elite or the Company engaged in any wrongdoing, ”and instead,“ only claims that it was Ms. bad faith ”and who“ became unjustly enriched. ‘ Second, Elite and Society argue that the complaint alleges that they “simply acted as agents of Kendall Jenner,” which is a problem because “it is well established in New York law that a disclosed agent is not responsible for violations of its principal. of the contract or implied commitment of good faith and fair use.

And finally, the agency’s defendants claim that the complaint “does not claim that [they were] unjustly enriched at all, should be less unjustly enriched by Liu Jo “, and therefore, the complaint should be dismissed.

Specifically, the defendants claim that Liu Jo immediately fails to plead that they engaged in any breach of contract or implied obligation, because the complaint “only pleads that”Mrs. Jenner has continuously failed in its obligations under the agreement ”(emphasis added), that“Mrs. Jenner breached his obligation to participate in the second photo shoot ‘and that’Mrs. Jenner has consistently acted in bad faith.

“There is not a single allegation in the complaint of breach of agreement or obligation to Liu Jo by Company or Elite“, Affirms the lawyer of the agencies, declaring that” this is fatal to the claims “. At the same time, the agencies argue that Liu Jo failed to establish that they actually maintained a contract with Liu Jo, because the contract in question, “on its own terms, as the complaint admits, is only between Liu Jo and Kendall Jenner. , Inc. ”(According to Elite and Society,“ The only allegation regarding Elite and Society admits that “Ms. Ayisha Morgan of Elite World Group signed the agreement as the authorized representative of The Society and Ms. Jenner,” which is insufficient, they argue, to bind them to Liu Jo on a contractual basis.)

The existence of a contract between them and Liu Jo is “an underlying element of both a breach of contract and a breach of implied engagement,” the agencies argue.

Regarding Liu Jo’s claim of unfair enrichment against them, the agencies contend that the brand is failing on this front as well, because “Liu Jo doesn’t even try to claim that Elite or Society has been unfairly. enriched ”, and instead alleges that“ Jenner – not Elite or Society – ‘received money’, ‘refused to provide agreed services’ and’ was unjustly enriched. that this enrichment came from Jenner, not Liu Jo.

As such, Elite and Society argue that the court should issue an order dismissing Li Jo’s complaint in its entirety and with prejudice to prevent her from bringing a similar complaint against them in the future.

Broken contract and bad faith

The case began in early August when Liu Jo filed a lawsuit, accusing Jenner and the agency’s defendants of “violating an agreement to provide modeling services to Liu Jo.” According to the complaint, Liu Jo claimed to have contracted with Jenner, 25, in the summer of 2019 for the model to participate in two photoshoots for the brand, among other obligations, such as “performing[ing] certain activities and behaviors on social networks[ing] maintenance ”in exchange for $ 1.5 million plus a 20% service charge.

After signing the agreement in July 2019, and in the wake of Liu Jo [making] all required payments as expected in anticipation of Ms. Jenner’s performance totaling $ 1,350,000 to date, ”Liu Jo says Jenner traveled to Europe to photograph the Spring / Summer 2020 campaign photoshoot,“ thus fulfilling its obligations for one of the two agreed. on photoshoots ”, which the brand said was just“ one of the many obligations it was required to fulfill under the agreement ”.

Things started to go sour after the completion of the first photoshoot, Liu Jo claims in the complaint, and that second shoot never came to fruition after Jenner allegedly “failed to provide Liu Jo with definitive answers to [its] proposals ”for alternative dates and locations for the second shoot. “More than that, Liu Jo claims that Jenner” then reneged on the deal on [rescheduling] date “of October 2020, and argued that she did not violate the agreement in doing so, because” it was “impossible” for [her] travel to Italy in the fall of 2020. “The problem with that claim, according to Liu Jo, is that Jenner traveled to Italy for a Versace photoshoot a month earlier” during the same timeframe the parties were considering for the second [Liu Jo] photo shoot to happen.

Doubling down on her claims that Jenner acted in bad faith, Liu Jo claims that while Jenner “also claimed that she was unable to make it to Italy due to her health issues related to the coronavirus pandemic,” the model was “at the same time … repeatedly reported violating CDC guidelines by embarking on several non-essential international trips and throwing big parties with her friends.

“In short,” Liu Jo argues that “Ms. Jenner made no good faith effort to reschedule the second photo shoot or fulfill her obligations detailed in the agreement, despite Liu Jo’s flexibility and the multiple alternatives offered. , and despite the fact that Liu Jo paid Ms. Jenner for the services she refused to perform. Due to Jenner’s “refusal to negotiate in good faith”, Liu Jo alleges she was “forced to find replacement models and redesign her entire Spring / Summer 2021 photoshoot – at great expense.”

In view of the above and in light of Jenner’s “dilatory and bad faith actions”, Liu Jo claims that she “was forced to bring this lawsuit” and seeks damages “from a amount to be proved at trial, but not less than $ 1.8 million plus interest, together with legal fees and litigation costs for Liu Jo, and any additional damages and other damages that the court deems appropriate.

The case is Liu Jo, SPA v. Kendall Jenner, and. al., 1: 21-cv-06543 (SDNY).


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Launch of a new vaccination campaign against COVID-19 https://adsenzia.com/launch-of-a-new-vaccination-campaign-against-covid-19/ https://adsenzia.com/launch-of-a-new-vaccination-campaign-against-covid-19/#respond Tue, 21 Sep 2021 01:02:04 +0000 https://adsenzia.com/launch-of-a-new-vaccination-campaign-against-covid-19/ Washington State Premier Mark McGowan has announced a new “uplifting” advertising campaign aimed at lifting the COVID-19[female[feminine vaccination rate. It comes as a vaccination clinic at the Perth Royal Show will offer no-reservation tours this week, he says. Mr McGowan said 61.8% of the state had received a dose of the coronavirus vaccine while 43% […]]]>
Washington State Premier Mark McGowan has announced a new “uplifting” advertising campaign aimed at lifting the COVID-19[female[feminine vaccination rate.

It comes as a vaccination clinic at the Perth Royal Show will offer no-reservation tours this week, he says.

Mr McGowan said 61.8% of the state had received a dose of the coronavirus vaccine while 43% were vaccinated at a double dose.

Western Australian Prime Minister Mark McGowan hopes the new ad campaign will help improve the state’s immunization figures. (Getty)

“What we are trying to do is do whatever we can to encourage Western Australians to come forward and get vaccinated,” McGowan said.

The prime minister said the new advertising campaign would be “uplifting” and highlight the community benefits of high vaccination rates.

He is reaching out to a range of age groups to encourage more residents to get vaccinated, McGowan said.

Western Australia did not register any new cases of coronavirus in the state overnight.

Washington State Premier Mark McGowan has said the pandemic situation in New South Wales is too serious for the borders to be reopened. (Nine)

Mr McGowan said the government could not set a date to reopen the border with NSW and Victoria “because their situation is very serious”.

“We will set a date when we can do this safely,” he said.

“The border will open someday… and the international border will open at some point, so go get your shot.”


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Tecate ALTA Marketing, the rationale and the launch campaign https://adsenzia.com/tecate-alta-marketing-the-rationale-and-the-launch-campaign/ https://adsenzia.com/tecate-alta-marketing-the-rationale-and-the-launch-campaign/#respond Mon, 20 Sep 2021 13:28:29 +0000 https://adsenzia.com/tecate-alta-marketing-the-rationale-and-the-launch-campaign/ Tecate has announced extensive distribution of its new premium beer Tecate ALTA to stores in California, Nevada, New Mexico, Arizona and South Texas Rio Grande Valley. To understand the rationale behind the new product launch and Tecate ALTA marketing campaign by the Mexican import beer brand owned by Heineken, Portada spoke with Belen Pamukoff, Brand […]]]>

Tecate has announced extensive distribution of its new premium beer Tecate ALTA to stores in California, Nevada, New Mexico, Arizona and South Texas Rio Grande Valley. To understand the rationale behind the new product launch and Tecate ALTA marketing campaign by the Mexican import beer brand owned by Heineken, Portada spoke with Belen Pamukoff, Brand Manager, Tecate. 5 things you should know.

1. Growing markets: Mexican beer and light beer

Mexican import beers are a major growth engine of the overall beer market in the United States. According to Nielsen sales data, total off-premises Mexican beer sales increased 9.4% for the 52 weeks ending December 28, 2019, to more than US $ 5.9 billion. In 2020, the growth of Mexican imports suffered from the pandemic, but returned strongly at the end of the year.

Belen Pamukoff, Brand Director, Tecate

Another rapidly growing category of beer consumption is the low in carbohydrates -2.4 g and low in calories – 85 calories – light beer category. Belen Pamukoff, Tecate brand manager, told Portada that “Anheuser-Busch’s Michelob Ultra was taking a share of the light beer market and many Mexican Hispanics have become consumers of Michelob Ultra. There was no Mexican import beer in the light beer category.

The new Tecate ALTA is the lightest beer in the Tecate beer portfolio which also includes Tecate Original, Tecate Light and Tecate Michelada. Tecate Titanium, launched in early 2019, was discontinued as the Titanium brand identity was more in line with the old boxing sponsorship-focused slogan “Born Bold” and less with the new “Mexico is in the United States” slogan.

There was no Mexican import beer in the light beer category.

2. Consumer information

“Following the success of the taste testing and sales momentum in key markets, we are delighted to expand the availability of
Tecate ALTA towards new markets, ”says Pamukoff. According to an internal qualitative and quantitative test with 300 consumers that included blind testing for liquid as well as packaging preference, Pamukoff claims that “two out of three of Tecate’s top Mexican-American drinkers say the ALTA is ‘more interesting’ than the brand they are currently drinking. We are delighted to offer our consumers a high-quality, ultra-premium option that reflects their essence and Mexican-American identity. “

We are delighted to offer our consumers a high-quality, ultra-premium option that reflects their essence and Mexican-American identity.

3. Tecate ALTA Marketing Creative

Tecate Alta MarketingTecate ALTA comes with the imagery and emotional attachment associated with its Mexican origin. Pamukoff notes that the entire brand has been modernized to embody the essence of the Mexican-American experience. Inspired by the heights of the sacred mountain of Cuchumá, in the beautiful border region of Tecate, Baja California, ALTA reflects the pride and Mexican-American roots of Tecate, pairing it with a refreshing, high-quality taste. The design of the box was developed by a creative and branding agency Pearl fisherman and is, in Pamukoff’s words, “a modern take on Mexican authenticity reflected in the can design and in the overall proposition.” The designs on the box reflect the geography of the desert and the cactus. Additionally, Tecate ALTA’s expanded distribution announcement was made on September 16, Mexico’s Independence Day.

Luis Coronel
Luis Coronel

Mexican-American talent backs launch, including singer Luis Coronel and the influencers Krystall Poppin and Avi Valencia. In addition, two exclusive video clips feature musical performances by regional Mexican group Intocable and independent Los Angeles group Chicano Batman. The musical performances can be viewed on Tecate’s YouTube channel. Experiential marketing firm Remezcla partnered with Tecate ALTA for activation, as did Pinta United States for influencer marketing and public relations.

The creation reflects a modern approach to Mexican authenticity.

4. Media campaign

Pamukoff told Portada that Tecate ALTA’s media campaign includes radio, outdoor media (billboards, trucks), video on Youtube as well as smart TV at properties such as Hulu and several sports networks. There is also a TV component like Tecate’s LigaMX sponsorship, which is broadcast by Univision, will present Tecate ALTA every weekend until the end of this year. Influencer marketing with Luis Coronel and Rapper Krystall Poppin and Avi Valencia will be activated through paid social networks, including Facebook, Instagram and Twitter, while Search Engine Marketing is done via Google Properties. E-commerce advertising specific for Tecate ALTA does not have a major place in the media plan, as Tecate ALTA primarily focuses on a full distribution footprint. (Heineken USA has a partnership for its global beer portfolio with Drizzle and other third-party e-commerce marketplaces).

5. Next steps for Tecate ALTA

What are the next steps for Tecate ALTA after consolidating its presence in California, Nevada, New Mexico, Arizona and in the southern Rio Grande Valley in Texas? “Our stronghold is the Sunbelt States,” says Pamukoff. Perhaps we could go to individual additional markets on the east coast where consumers want to drink low-carb, low-calorie beer. Pamukoff adds that expanding to a national footprint is not a priority at this time for Tecate ALTA.


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