Advertising Campaign – Adsenzia http://adsenzia.com/ Fri, 11 Jun 2021 07:01:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://adsenzia.com/wp-content/uploads/2021/05/default-150x150.png Advertising Campaign – Adsenzia http://adsenzia.com/ 32 32 The SDA launches an advertising campaign to support the increase in the minimum wage https://adsenzia.com/the-sda-launches-an-advertising-campaign-to-support-the-increase-in-the-minimum-wage/ https://adsenzia.com/the-sda-launches-an-advertising-campaign-to-support-the-increase-in-the-minimum-wage/#respond Fri, 11 Jun 2021 01:05:47 +0000 https://adsenzia.com/the-sda-launches-an-advertising-campaign-to-support-the-increase-in-the-minimum-wage/ The SDA, the union representing store and warehouse workers, launched an advertising campaign calling on the government to raise the minimum wage on July 1. Relying on a quote from Prime Minister Scott Morrison that Australia’s economy is “the envy of the world,” SDA National Secretary Gerard Dwyer said retail staff who worked tirelessly during […]]]>


The SDA, the union representing store and warehouse workers, launched an advertising campaign calling on the government to raise the minimum wage on July 1.

Relying on a quote from Prime Minister Scott Morrison that Australia’s economy is “the envy of the world,” SDA National Secretary Gerard Dwyer said retail staff who worked tirelessly during the Covid-19 crisis deserved “a fair pay rise”.

The union launched a website – essentialpayrise.com.au – featuring a petition calling on the government to raise the minimum wage on July 1. The union aims to build consumer confidence as the Fair Work Commission conducts its annual wage review.

Dwyer quoted Treasurer Josh Frydenberg who said last week that over the past three quarters Australia’s economy has grown 8.7%, “Australia’s strongest growth since 1968”.

“Last year, the Fair Work Commission used what it claimed to be the most reliable economic data available – the RBA’s May Monetary Policy Statement – to justify a seven-month freeze of what was, in anyway, a token pay rise, ”Dwyer said. “Based on this official data, which turned out to be terribly pessimistic with much better than expected economic performance, inflicted a real cut in wages on Australia’s lowest paid workers who had risked their health and safety to serve community on the front lines during the worst pandemic. “

The country has so far survived the pandemic with an unemployment rate of 6.6% – well below the 9% forecast last December – and economic growth of 3.2% by December, contrasting with a forecast negative 6% of the Bank Reserve.

“If it was enough for the Fair Work Commission to use this data to justify last year’s decision, it has no choice but to rely on Australia’s envious economic performance to grant a fair raise. and reasonable minimum wage this time around, ”Dwyer said. .

“The Morrison government and the Commission cannot have it both ways – using questionable data to force unwarranted sacrifices on lowest wages last year and now forcing a further cut in real wages as the rest of the community benefits from Australia’s enviable economic performance. “



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Artists join forces with the state for the “Your actions save lives” campaign https://adsenzia.com/artists-join-forces-with-the-state-for-the-your-actions-save-lives-campaign/ https://adsenzia.com/artists-join-forces-with-the-state-for-the-your-actions-save-lives-campaign/#respond Thu, 10 Jun 2021 09:08:26 +0000 https://adsenzia.com/artists-join-forces-with-the-state-for-the-your-actions-save-lives-campaign/ More than 20 Californian artists have partnered with the state for the “Your Actions Save Lives” campaign. The effort was created to elevate and celebrate the resilience of communities and encourage safe practices that stop the spread of COVID-19 as Governor Gavin Newsom plans to reopen the state on June 15. The 14 original art […]]]>


More than 20 Californian artists have partnered with the state for the “Your Actions Save Lives” campaign. The effort was created to elevate and celebrate the resilience of communities and encourage safe practices that stop the spread of COVID-19 as Governor Gavin Newsom plans to reopen the state on June 15.

The 14 original art projects included in the campaign range from murals, interactive exhibits and live performances by artists based in communities heavily affected by COVID-19, including Oakland, Sacramento, Stockton and San Diego.

“The arts have the opportunity to be uplifting and to heal your emotions,” said Jessica Wimbley, an African-American digital artist who collaborated with the State for an Oak Park billboard advertisement in Sacramento and a digital art exhibit at Arden Fair Mall in Sacramento.

“It’s a breath of fresh air to work on this campaign. There has been so much negativity and division in the world that it weighs on the mind, ”Wimbley said.

“It was a transformation to work on this project,” she added.

The state partnered with the Center at Sierra Health Foundation in Sacramento for the project that uses the power of art to communicate the importance of health awareness in addition to getting vaccinated.

“These accomplished artists tap into their culture and creativity to share empowering messages with communities that have been hit hard by COVID-19,” said Chet P. Hewitt, President and CEO of the Sierra Health Foundation.

“Art has incredible power and we believe these works will spark important conversations, connections and inspiration statewide,” he said.

Four women artists, including Wimbley, used the project to tap into their respective cultures to create powerful visual works of art that empower and inform their diverse communities.

Masako Miki’s interactive installation “Benevolent Animals, Dangerous Animals” in Oakland Chinatown was inspired by Japanese folklore.

Sunroop Kaur, a classical artist, whose Spring mural is located in Stockton was inspired by her Punjabi-Sikh heritage. In San Diego, Tatiana Ortiz-Rubio’s “Stop the Spread” mural pays homage to her Mexican heritage.

In addition to the arts campaign, Newsom recently announced a $ 116.5 million incentive program that will reward Californians for their vaccinations. The state has allocated $ 100 million in grocery gift cards worth $ 50 each for the next two million people who will get vaccinated.

The remaining $ 16.5 million will be awarded as cash prizes to people who have been vaccinated statewide. More than 17 million people in California are fully vaccinated, representing about 44% of the state’s population.

The incentive program aims to encourage everyone in California to get vaccinated with the goal of reopening the state by mid-June of this year.

State officials say they are determined to fully reopen California schools and businesses in a bid to help the economy recover.

Black and brown families continue to experience the economic shock caused by COVID-19 despite the state’s efforts to educate the community to minimize hardship in their respective communities.

The artists featured in the state’s “Your Actions Save Lives” campaign hope to communicate messages of unity and solidarity through art influenced by their different cultures.

Four local artists celebrate their legacies and draw inspiration from their multicultural communities.

Masako Miki – Oakland

Miki’s interactive art installation “Caring Animals, Dangerous Animals” was inspired by the idea of ​​a treasure hunt in Oakland’s Chinatown. The pandemic has forced people to stay indoors, but the public art installation encourages people to explore different stores and restaurants while admiring the art.

The artwork was inspired by the shape-shifting animals of Japanese mythology.

“I wanted it to be positive and uplifting because when things are dark and difficult, we have to have more positive images,” Miki said.

The current reality of the pandemic is “so grim and difficult that we need images that give us the opportunity to envision something positive,” she said.

In Japanese culture, the tiger is a majestic animal that is not afraid, she says. The cultural message of the work of art echoes notions of harshness.

“Resilience is our strength,” and the caring animals featured in the art are meant to encourage people to “respect each other and have empathy to get through this difficult time together,” Miki said.

Recent incidents of violence against Asians have fueled racial tensions in America, in addition to violence against African Americans across the country. Miki aspires to use her works to dispel the stigma associated with COVID-19 on the Asian community.

“We have to have this dialogue so that I can present my culture in a way that it becomes familiar and it is not something that they are afraid of because they do not know it,” Miki said.

Artistic performances and visual presentations created by all the artists of the “Your Actions Save Lives” campaign have been on display since April and will run until June of this year.

Sunroop Kaur – Stockton

Kaur, an artist of South Asian descent, aims to decolonize classical art by using people of color as the center of attention in her paintings.

The large Sikh immigrant population from Punjab to Stockton is a major influence in Kaur’s work. Kaur intends to use people of color as the focal point of his “Spring” mural located at JMP Restaurant Supply.

“This mural is a visual celebration of my community and its resilience not only to survive in a foreign land, but also to thrive,” Kaur said.

The mural is inspired by the idea that “the decentering of whiteness in my work using people of color is my primary fitter,” she said.

“The appropriation of the canons of Western classical art as a means of decolonizing my own body and my culture,” she said.

The work features two socially distant, masked figures depicted through the Italian Baroque portraiture, a 17th-century art style associated with grandeur, movement, and drama.

The body language of the characters symbolizes “the universal desire and desire we feel for each other, but also the recognition that we need to protect our loved ones,” Kaur said.

The mural also includes floral designs in pastel colors in reference to spring which represents the re-emergence of life after the pandemic. The mural features royal blue arches as well as pink and malachite with historic pastel pigments that are part of Persian culture.

Jessica Wimbley – Sacramento

Renowned African American artist Wimbley uses her digital art to empower black people in their own lives.

The Oak Park billboard, part of a state-sponsored advertising campaign, features Wimbley’s husband as a model. The portrayal of dark-skinned black men is important when there have been numerous incidents of death in the media.

The billboard reinforces, “This notion of a living black man,” Wimbley said.

“It’s really important to humanize the portrayal of black people in the media. And focus on producing an agency and empowering, ”she said.

Wimbley’s masking series was inspired by the masquerade tradition which is celebrated in many cultures across Africa. The artistic series features a photo of a face with a mask modeled by her husband and a multimedia image with a mask reflecting different visuals.

“Storytelling communicates important events within the community, I was reflecting on wearing a mask in masquerade culture and the transformative nature of putting on a mask and wearing one,” Wimbley said.

Wimbley also wanted to humanize blacks and brunettes who have been disproportionately affected by COVID-19. The added stress of police brutality leading to the deaths of African Americans across the country also inspired Wimbley to show that black people have autonomy in their own lives.

Through her art, Wimbley said she wanted black people “to be in a place of empowerment, as opposed to a space of trauma.”

“We are part of an interconnected story and each other’s story. We have the power to act in how we move forward and we can write, claim and develop what this next phase looks like, ”Wimbley said.

The symbolism of the images featured on the Oak Park billboard and digital signage at Arden Fair Mall highlight different codes that have inspired social justice movements across the country. On the display panel, the model wears a mask with coded vaccination-promoting designs and several rings, including one with Harriet Tubman.

Tatiana Ortiz Rubio

In his “Stop the Spread” mural located at Bread & Salt Gallery in Chicano Park,

Mexican-American visual artist Ortiz-Rubio used the image of a Latina woman to raise awareness of COVID-19 safety precautions in her community.

According to national data, Latinos make up about 30% of San Diego’s population. They have been disproportionately affected by COVID-19 as a disproportionate number are essential workers or undocumented people.

“It’s really a message to anyone in the world because a pandemic has touched us all. But it hasn’t touched us in the same way,” Ortiz-Rubio said.

“In the United States, minorities have been affected because of their race and economic status,” she said.

Muralism was a social movement that helped foster systematic change in Mexico. Ortiz-Rubio said the Black Lives Movement also inspired her to challenge racism and inequality through her work.

“It speaks to everyone, and the fact that it’s a Latin American woman talking to anyone is also important because the generally generalized images are of a white person,” she said.

Being a woman is an integral part of Ortiz-Rubio’s experience when creating the mural. She remembered young girls and their mothers seeing her paint the mural from their backyards, which reaffirmed her desire to use a Latina as the centerpiece of her mural.

“It’s very empowering to be celebrated,” said Ortiz-Rubio.

“It will be a message that eliminates this stigma,” she said.

The visual artist said she wants Latin Americans to be represented and celebrated in her art, especially when they are the target audience.

California Black Media’s COVID-19 coverage is supported by the California Health Care Foundation.





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TAPinto 2021 General Election Policies https://adsenzia.com/tapinto-2021-general-election-policies/ https://adsenzia.com/tapinto-2021-general-election-policies/#respond Wed, 09 Jun 2021 15:48:00 +0000 https://adsenzia.com/tapinto-2021-general-election-policies/ TAPinto is a network of over 90 objective and award-winning local online news sites. We do not support candidates. All applicants have the same opportunities to use TAPinto to market their applications. All applicants are charged the same amount for the same marketing vehicle. To discuss advertising on TAPinto, please contact your local TAPinto site […]]]>


TAPinto is a network of over 90 objective and award-winning local online news sites. We do not support candidates.

All applicants have the same opportunities to use TAPinto to market their applications. All applicants are charged the same amount for the same marketing vehicle.

To discuss advertising on TAPinto, please contact your local TAPinto site owner / editor or Click here.

Subscribe to the Roselle / Roselle Park newsletter

Our newsletter provides local news you can trust.

You have successfully subscribed to the TAPinto Roselle / Roselle Park newsletter.

All applicants may purchase the following advertisements at the following prices:

Advertising on the site: banner ad that includes the unrestricted publication of press releases, candidate statements and event listings for the duration of the ad campaign until publication closes, which will be publicly tagged as sponsored content:

Classification (728 x 90 pixels on computer, 300 x 50 pixels on mobile): $ 600 per month per TAPinto site

Bullseye (300 x 250 pixels): $ 500 per month per TAPinto site

Standard (300 x 100 pixels): $ 360 per month per TAPinto site

Site advertising can be prorated per week.

Video advertising: there is an exclusive dedicated video ad spot per TAPinto site (300 x 250 pixels), which also includes unlimited publication of press releases, candidate statements and event listings for the duration of the ad campaign up to the publication deadline: $ 800 per month per TAPinto site (minimum commitment 1 month).

Sponsorship: each section of each TAPinto site can be exclusively sponsored; includes unlimited publication of press releases, candidate statements and event listings until the publication deadline; Sponsorship of the Education, Government and Elections sections is not available for political candidates in order to avoid conflicts of interest): $ 500 per month per section and per TAPinto site (minimum commitment of one month)

Advertising in the newsletter (sold weekly):

Exclusive ranking (600 x 74 pixels): $ 300 per week per TAPinto site (the ad will appear in the morning newsletter every day for 7 days, without rotation)

Bullseye (300 x 250 pixels): $ 250 per week per TAPinto site (the ad will appear in the morning newsletter every day for 7 days, without rotation)

Email advertising:

Sending exclusive emails dedicated to subscribers of a TAPinto site costs $ 400 per sending of emails per TAPinto site. There is a limit of one e-mail sent per week per TAPinto site, without exception.

Upfront payment is required to reserve dates.

Email Blast content should be sent as a JPEG / JPG image, not as text.

All documents (jpeg / jpg image, website url, title and subject line) are due four days (96 hours) before the date / time of submission.

The last day a dedicated email package can be sent is the Sunday before the election. Dedicated emails are tagged as paid political advertising, in addition to the subject line including the words “Sponsored:”

Press Releases:

Campaign press releases can be submitted for publication at any time until midnight on the Saturday preceding the election. Press releases cost $ 50 per release per TAPinto site and will not be published if they are defamatory.

Press releases will be issued in the order in which they were received. The publication of press releases is at the sole discretion of the publisher of the site for that city and the Sunday before the election will be the last day of publication of the press releases. If the press release is not released, the payment will be refunded.

Press releases MUST be submitted directly through the site for review for publication no later than midnight on the Saturday preceding the election. When submitted, the “For Profit and Political Campaigns” option must be selected in order for the appropriate fee of $ 50 to be paid. No Facebook promotion is allowed, so applicants are advised not to choose to add the Facebook promotion to their purchase. Anyone who does will be refunded the Facebook portion of their purchase.

Candidate’s statements:

Candidate statements can be submitted for publication at any time until midnight on the Saturday preceding the election. Candidate statements cost $ 50 per statement per TAPinto site and will not be published if they are defamatory.

Candidates’ statements will be published in the order in which they were received. The publication of the candidates ‘statements is at the sole discretion of the publisher of the site for that city and the Sunday before the election will be the last day for the publication of the candidates’ statements. If the statement is not published, the payment will be refunded.

Candidate statements MUST be submitted directly through the site for review for publication no later than midnight on the Saturday preceding the election. No Facebook promotion is allowed, so applicants are advised not to choose to add the Facebook promotion to their purchase. Anyone who does will be refunded the Facebook portion of their purchase.

To discuss advertising on TAPinto, please contact your local TAPinto site owner / editor or Click here.



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Momentum is building rapidly for expansion of college football playoffs to eight or more teams https://adsenzia.com/momentum-is-building-rapidly-for-expansion-of-college-football-playoffs-to-eight-or-more-teams/ https://adsenzia.com/momentum-is-building-rapidly-for-expansion-of-college-football-playoffs-to-eight-or-more-teams/#respond Tue, 08 Jun 2021 18:08:15 +0000 https://adsenzia.com/momentum-is-building-rapidly-for-expansion-of-college-football-playoffs-to-eight-or-more-teams/ Discussions about the expansion of the college football playoffs are advancing faster than anyone initially thought. Doubling down on the eight-team CFP field is almost assumed at this point, but the expansion may not end there, multiple industry sources told CBS Sports. “The expansion is coming, and it may be as early as this summer. […]]]>


Discussions about the expansion of the college football playoffs are advancing faster than anyone initially thought. Doubling down on the eight-team CFP field is almost assumed at this point, but the expansion may not end there, multiple industry sources told CBS Sports.

“The expansion is coming, and it may be as early as this summer. It may even be more than [eight teams]an FBS athletic director, who recently spoke with their league commissioner, told CBS Sports.

Yahoo Sports reported on Tuesday that a 12-team model is favored by multiple parties. CFP Executive Director Bill Hancock’s bold claim that support could expand to up to 16 teams – found in the 17th paragraph of an otherwise sleepy April press release – has sparked heightened speculation .

“The SEC is going to push 12 because of their mark. I hear 12,” a group of five ADs told CBS Sports.

A field of 12 teams would presumably allow six automatic bids – the Power Five conference champions and the top-ranked team in the Group of Five – as well as six general bids.

While the SEC might not be openly leading the discussion for 12 teams, such a structure would likely benefit the most powerful conference in the game. In an eight-team slice, the SEC would be almost guaranteed two spots per year. In a 12-team bracket, that number could be three or four teams given the league’s current strength and performance in the CFP rankings.

“The SEC wants more at-larges,” said an AD in the South.

Outgoing Pac-12 commissioner Larry Scott said the New York Times Monday that he expects a decision “in principle” from the commissioners next week at their meeting June 17-18 in Chicago. New Pac-12 commissioner George Kliavkoff has expressed support for the expansion of what was an important part of his introductory press conference.

Talks have progressed since April. A task force consisting of Big 12 Commissioner Bob Bowlsby, Mountain West Commissioner Craig Thompson, SEC Commissioner Greg Sankey and Notre Dame AD Jack Swarbrick – group chair – will update their peers next week. The presidents who oversee the CFP will meet on June 22 in Dallas.

It’s not yet clear when a detailed expansion announcement might arrive. Commissioners could recommend one or more models to presidents next week.

Thoughts seem to converge around a final decision on the future of the CFP, which should be taken in September at the latest. A meeting between the management committee of the CFP (commissioners) and the board of directors of the CFP (presidents) is already scheduled for this month.

Several factors are at the origin of the discussion. Obviously, there is the money. According to two industry sources, depending on the size of the field, an expanded playoff could be worth two or maybe even three times as much as the current $ 7.2 billion ESPN pays to the CFP. The average annual payout for the current deal is $ 475 million. However, typical of media rights agreements, payment is deferred to increase in recent years.

Much of the discussion is less about access and more about improving regular season value. A sort of playoff fatigue has formed around the recent hold Alabama, Clemson, Ohio State and Oklahoma have put on the game.

“We could go up to 24, and you could still have Alabama and Clemson playing for the championship,” said one person intimately familiar with the process.

Concerns have been expressed that “Who’s In?” ESPN’s advertising campaign for the CFP has drained interest in the second half of the college football season. This source wasn’t the only one who believed the play-off or bust mentality had had an impact on interest. A growing number of DAs and coaches have played a vital role.

There has been enough thought on the subject that a Power Five source speculated on the impact of a 24-team field.

“You would have the half of FBS that is still alive in November for those slots,” the source said. “We’re not going to 24, but theoretically that’s what I think we can accomplish with that.”

College football has long lacked the Cinderella factor. A wider range would allow at least one Group of Five program to have an automatic berth. Such a team playing for the national championship simply has not happened in the 23 year history of the BCS and PSC. While technically no team now gets an automatic spot with four general offers, an undefeated Power Five schedule will count far more than an undefeated group of five.

In the CFP, the top-ranked Group of Five conference champion is only guaranteed a New Years Six bowl. He has to be in the top four to be in the playoffs. Cincinnati (2020) and UCF (2018) were the top-ranked Group of Five teams in the CFP era. Both finished No.8.

Last month, before playoff talks were no longer focused, multiple sources told CBS Sports that access to the Group of Five is going to be a tipping point.

“There will be a trial if they don’t [give the Group of Five an automatic berth]”said a group of the five ADs.

“For me, this is not a start,” said MAC commissioner Jon Steinbrecher. “Yes [a guaranteed spot is] not there, why are we doing it? We have put in place a rather anti-competitive system. “

Since 2013, the FCS has put 24 teams into its NCAA-sponsored playoffs. This represents almost a fifth of FCS members. In FBS, only four out of 130 (3%) enter the CFP.

Ultimately, chairpersons will need to be convinced that a broader scope can preserve the level of integrity they attach to the process. Remember, this was a group that, during the BCS days, drew a line in the sand: no more football in the second half. Then, in 2019, major college football played its longest 143-day season.

Approval of support expansion and when to actually change the playoff field are two different things. ESPN and CFP have five more years on the original 12-year contract. With three years left on the contract, Hancock said no expansion would occur for at least two years.

ESPN’s motivation to enter into a new deal in the contract would be cost certainty. This would prevent the CFP from reaching the free market. Unless and until the expiration of this contract, ESPN has exclusive trading rights.

As for the bowls, breaking that deal and installing a new one could be “quite disruptive,” according to a source. It’s not that it couldn’t be done, but the six New Year’s Bowls all have contracts aligned with the current CFP. For example, the Rose Bowl gets its best traditional Big Ten and Pac-12 teams in years it doesn’t host the semi-finals. In expansion, the quality of these teams could be diminished.

These selections may be lowered if one or both conferences have two teams in an extended playoff. After the 2016 season, Ohio State played in the CFP although it did not win its division in the Big Ten. That left Big Ten champion Penn State playing in the Rose Bowl against USC Pac-12, who finished second to Colorado in Pac-12 North.

The Rose Bowl had to be convinced to give up the exclusivity of its two traditional conferences to join the BCS in 1998. Eight times since then, at least one non-traditional team has played in the “Granddaddy of ’em All” thanks to BCS and Commitments of the CFP.

In an eight-team field, speculation has centered on five automatic qualifying for the Power Five, which was not possible with just four places in the current CFP. A source said there may not be automatic berths in an expanded field; however, weight would likely be given to conference champions.

This would prevent the equivalent of a “bidding thief” from an NCAA tournament. Example: If Northwestern at 8-4 had beaten Ohio State in the 2018 Big Ten Championship game, the Wildcats could have secured an automatic spot in an extended bracket that would otherwise have gone to a higher-ranked overall team. ‘another conference.

Guaranteeing the group of five a place in an eight-team peloton poses problems as this would potentially lead to six guaranteed places. Some fear that deserving extraordinary teams will be left behind. In 2020, the six automatic qualifiers would have been No.1 in Alabama (SEC), No.2 in Clemson (ACC), No.3 in Ohio State (Big Ten), No.6 in Oklahoma (Big 12), No.8 from Cincinnati (Group of Five) and No.25 Oregon (Pac-12).

In this scenario, at least four top 10 teams would be left out in an eight-team field. There would only be two places left. This is another reason why 12 team support may be preferred.

With an expanded slice, the playoffs would likely start in mid-December. Some years it would be a week or so before the conference championship games.

If the regular season started in the last week of August, another weekend could be created to ensure a 12-game season while still retaining those league championship games. This so-called “Zero Week” at the end of August is now reserved for a smooth opening of the season by a handful of teams.



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Did USA Today run a “homepage” ad with fake stories about hybrid babies? https://adsenzia.com/did-usa-today-run-a-homepage-ad-with-fake-stories-about-hybrid-babies/ https://adsenzia.com/did-usa-today-run-a-homepage-ad-with-fake-stories-about-hybrid-babies/#respond Mon, 07 Jun 2021 23:14:17 +0000 https://adsenzia.com/did-usa-today-run-a-homepage-ad-with-fake-stories-about-hybrid-babies/ On June 4, 2021, USA Today released its weekend print edition wrapped in a full-page ad that – although labeled as an advertisement – resembled the actual newspaper front-page size and contained false reporting on “mi -human, half-animal children. As a business insider reported, the fake homepage was “an advertisement in partnership with Netflix for […]]]>


On June 4, 2021, USA Today released its weekend print edition wrapped in a full-page ad that – although labeled as an advertisement – resembled the actual newspaper front-page size and contained false reporting on “mi -human, half-animal children. As a business insider reported, the fake homepage was “an advertisement in partnership with Netflix for its new show, ‘Sweet Tooth’,” which is starred by a young deer-man hybrid.

This form of advertising, while not new, is controversial. The Society of Professional Journalists code of ethics argues that ethical advertising should “distinguish news from advertising and avoid hybrids that blur the lines between the two.”

The execution of a stunt that puts fake newspaper articles on a page designed to look like the actual front page of the newspaper also appears to contradict public policies published by USA Today’s business department. USA Today’s “2020 Advertising Rate Card” (the most recent summary available on its website) lists the company’s “advertising terms and conditions”. An element of policy clearly indicates that “advertisements may not resemble USA Today’s news or front page format.”

A spokesperson for Gannett – the company that publishes USA Today – confirmed the campaign was real, but did not respond to Snopes’ question about the company’s published advertising policies, telling us via email only that “The campaign was clearly labeled as an advertisement and followed our advertising guidelines and protocols.

Because the campaign was confirmed by a spokesperson for Gannett, we are evaluating the claim that the June 4, 2021 weekend edition of USA Today was wrapped in an advertisement containing fake news about hybrid babies like ” true “.





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WFA Signs More Companies to ‘Planet Pledge’ | Marketing https://adsenzia.com/wfa-signs-more-companies-to-planet-pledge-marketing/ https://adsenzia.com/wfa-signs-more-companies-to-planet-pledge-marketing/#respond Mon, 07 Jun 2021 01:25:49 +0000 https://adsenzia.com/wfa-signs-more-companies-to-planet-pledge-marketing/ L’Oréal, NatWest and PepsiCo have agreed to join Unilever, Diageo and eight others as signatories to the World Federation of Advertisers’ Planet Pledge. Introduced in April with 10 companies on board (Bayer, Danone, Diageo, Dole Packaged Foods, Mastercard, Ørsted, Reckitt, Telefónica, Tesco and Unilever), the engagement is described as a global commitment for these companies […]]]>


L’Oréal, NatWest and PepsiCo have agreed to join Unilever, Diageo and eight others as signatories to the World Federation of Advertisers’ Planet Pledge.

Introduced in April with 10 companies on board (Bayer, Danone, Diageo, Dole Packaged Foods, Mastercard, Ørsted, Reckitt, Telefónica, Tesco and Unilever), the engagement is described as a global commitment for these companies to make their marketing teams a force for positive change both internally and with consumers.

The engagement encourages marketing managers to take action in four key areas:

  1. Commit to championing the race to zero ahead of the November UN Climate Change Summit COP 26, both internally and in their marketing supply chains.

  2. Increase the capacity of marketing organizations to lead climate action by providing tools and advice to marketers and agencies

  3. Harness the power of marketing communications to drive more sustainable consumer behaviors

  4. Reinforce a trustworthy marketing environment: Sustainability claims should be easily substantiated so that consumers can trust the messages they come across.

The WFA will report annually on progress against all of these goals and will work with advertising standards bodies and other relevant stakeholders to provide industry guidance that “will maintain confidence in the evolving language of environmental claims in a way that allows consumers to make sustainable choices with confidence ”. .

“I am delighted that three new global brands have signed on to the WFA Planet Pledge,” said Stephan Loerke, CEO of WFA. “I know from discussions with the marketing directors how big this is. It sends a strong message of their commitment to play their part in shaping solutions to the climate crisis. Momentum is building and we look forward to welcoming more brands to the Planet Pledge in the future. “



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‘Blogger by Day, Trader by Night’, Binance launches advertising campaign in major Ukrainian cities – Bitcoin exchanges news https://adsenzia.com/blogger-by-day-trader-by-night-binance-launches-advertising-campaign-in-major-ukrainian-cities-bitcoin-exchanges-news/ https://adsenzia.com/blogger-by-day-trader-by-night-binance-launches-advertising-campaign-in-major-ukrainian-cities-bitcoin-exchanges-news/#respond Sun, 06 Jun 2021 05:32:35 +0000 https://adsenzia.com/blogger-by-day-trader-by-night-binance-launches-advertising-campaign-in-major-ukrainian-cities-bitcoin-exchanges-news/ An advertising campaign in some of Ukraine’s most populous cities is now aimed at attracting new traders to the world’s largest digital asset exchange, Binance. The Eastern European nation is known as a promising market and a leader in terms of cryptocurrency adoption. Binance ads appear on trains and trolleys in Ukraine The Binance cryptocurrency […]]]>


An advertising campaign in some of Ukraine’s most populous cities is now aimed at attracting new traders to the world’s largest digital asset exchange, Binance. The Eastern European nation is known as a promising market and a leader in terms of cryptocurrency adoption.

Binance ads appear on trains and trolleys in Ukraine

The Binance cryptocurrency exchange has embarked on a mission to attract more Ukrainian traders to its world-leading coin trading platform. The company recently launched a nationwide campaign showing Binance ads to residents of the capital Kiev and three of the country’s largest cities, Kharkiv, Odessa and Lviv.

Organizers are now streaming clips advertising Binance on intercity trains connecting these cities, Forklog reported. The ads run under the slogans “Blogger by Day, Trader by Night” and “Designer by Day, Trader by Night” on train infotainment systems, a video posted on Youtube. The ads call on crypto users among commuters to ‘trust the best’ and ‘join the community’.

'Blogger by Day, Trader by Night', Binance launches advertising campaign in major Ukrainian cities
Source: Forklog

Binance ads have also appeared on public transport vehicles in cities. A photo released by the crypto outlet shows a sticker that read “Today with a cart, tomorrow with a Geliк” on a trolley bus bearing the Binance logo and colors. The text accompanies an image of a luxury SUV, Gelik being a slang word for the chic G-class of Mercedes-Benz (Geländewagen).

Not the first crypto signs in Ukraine favorable to Bitcoin

This is not the first time that Ukrainian public transport has displayed messages related to crypto. About two years ago, LED signs displaying the text “Bitcoin to the Moon” were spotted on a streetcar in the town of Vinnytsia, as reported by Bitcoin.com News. Pro-bitcoin cards were mounted on a new Vin Way tram, made locally by the Vinnytsia Transport Company.

'Blogger by Day, Trader by Night', Binance launches advertising campaign in major Ukrainian cities

Ukraine has emerged in recent years as a crypto-friendly destination. Chainalysis ranked the country first among more than 150 countries in last year’s edition of its Global Crypto Adoption Index. The Kiev government has been working with the crypto industry on a plan to issue a central bank digital currency, and Ukrainian public radio recently aired a podcast episode dedicated to Bitcoin.

In 2019, the world’s largest crypto exchange by daily volume signed a Memorandum of Understanding with Ukraine’s Ministry of Digital Transformation to cooperate in establishing a legal framework for cryptocurrencies and others. digital assets. Last year Binance offered users the option of depositing and withdrawing Ukrainian hryvnia fiat amounts using bank cards.

What do you think of Binance’s advertising campaign in Ukrainian cities? Tell us in the comments section below.

Tags in this story

Ads, Advertising, Binance, Countryside, Cities, Clips, Crypto, Cryptocurrencies, Cryptocurrency, Exchange, Kharkiv, Kiev, Lviv, Odessa, Public Transport, Signs, Stickers, Traders, Trains, Tram, Streetcar, Public Transport common, trolleybus, Ukraine, Ukrainian, Ukrainians, videos

Image credits: Shutterstock, Pixabay, Wiki Commons

Warning: This article is for informational purposes only. This is not a direct offer or the solicitation of an offer to buy or sell, nor a recommendation or endorsement of any product, service or business. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or allegedly caused by or in connection with the use of or reliance on any content, good or service mentioned in this article.



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Relaxo launches new #MazbootiBemisaal TV advertising campaign with Salman Khan https://adsenzia.com/relaxo-launches-new-mazbootibemisaal-tv-advertising-campaign-with-salman-khan/ https://adsenzia.com/relaxo-launches-new-mazbootibemisaal-tv-advertising-campaign-with-salman-khan/#respond Sat, 05 Jun 2021 05:34:56 +0000 https://adsenzia.com/relaxo-launches-new-mazbootibemisaal-tv-advertising-campaign-with-salman-khan/ Salman Khan stars in new #MazbootiBemisaal TV ad campaign Relaxo, an iconic and classic brand that has served the footwear needs of the Indian masses for four decades, has made a strong comeback in television advertising. Megastar, Salman Khan plays the protagonist of the new television advertising campaign #MazbootiBemisaal. Trends come and go, but some […]]]>


Salman Khan stars in new #MazbootiBemisaal TV ad campaign

Relaxo, an iconic and classic brand that has served the footwear needs of the Indian masses for four decades, has made a strong comeback in television advertising. Megastar, Salman Khan plays the protagonist of the new television advertising campaign #MazbootiBemisaal.

Trends come and go, but some are eternal. Relaxo, an iconic brand synonymous with rubber slippers, is the most versatile shoe for all segments of society. A household name today, Relaxo Hawaii slippers have stood the test of time and generations over the decades have sworn by their superior performance.

Relaxo Hawaii has returned to television advertising with its latest “Mazbooti Bemisaal” campaign after an eight-year hiatus! In the new campaign, the brand is firmly positioned as a durable slipper with superior performance while unveiling the new colorful range as well as the blue and white slippers in traditional style.

Commenting on the new campaign, Mr. Gaurav Dua, Executive Director – Sales and Marketing, said: “Relaxo is a household name today. With its mass appeal, the megastar Salman Khan resonates well with our brand philosophy and is best suited to convey the USP brand of “Mazbooti Bemisaal”.

Salman Khan, who plays the protagonist of a TV movie, can be thought of as the owner of a shoe showroom who, in his own humorous style, interacts with a customer. How does Salman show off Hawaii’s mazbooti? Well, it was the element of surprise in the film that was showcased through creative exaggeration and interpretation.

With the perfect balance of Salmanism and interesting interaction, this TVC is sure to put a smile on viewers’ faces.



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Teachers union ads promote face-to-face learning support https://adsenzia.com/teachers-union-ads-promote-face-to-face-learning-support/ https://adsenzia.com/teachers-union-ads-promote-face-to-face-learning-support/#respond Fri, 04 Jun 2021 17:26:29 +0000 https://adsenzia.com/teachers-union-ads-promote-face-to-face-learning-support/ The United States Teachers Union (AFT), the second largest teachers’ union in the United States, has announced a nationwide advertising campaign calling on schools to resume face-to-face classes this fall. According to The Hill, the ad will air nationwide on CNN and MSNBC, and on Pandora and YouTube in 12 states over the next three […]]]>


The United States Teachers Union (AFT), the second largest teachers’ union in the United States, has announced a nationwide advertising campaign calling on schools to resume face-to-face classes this fall.

According to The Hill, the ad will air nationwide on CNN and MSNBC, and on Pandora and YouTube in 12 states over the next three weeks. The union devotes seven figures to television and digital spots.

In one of the commercials, the narrator said, “It all falls into place. Teachers and school staff are there to secure federal funding and vaccines and to make sure public schools are welcome and safe for everyone. I’m working hard to take you. “

And a woman identified as a public school teacher said, “I’m going back to school five days a week this fall. The ad read, “I look forward to meeting the students in person. It will be cut by another teacher who says so.

The advertisement shows the student’s mother. “I was worried as a parent, but now that I have safety measures in place I am ready,” the mother said.

Hill stressed that AFT was promoting face-to-face teaching after critics accused the teachers’ union of not supporting the school’s reopening during the pandemic.

AFT President Randy Weingarten said last month his union still wants children across the country to return to school five days a week, but classroom learning is safe in the event of a coronavirus pandemic . It has taken until now for national guidelines to prove that this will be done.

“I saw the vaccine work,” Weingarten told CNN. “New day.” “We always wanted to go back to school. In April, a month after everything was closed, we first published a report on the resumption of school learning. It was essential for the children. “

© 2021 Newsmax. All rights reserved.





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Iowa Auditor Questions Governor’s Spending on COVID-19 Ads | https://adsenzia.com/iowa-auditor-questions-governors-spending-on-covid-19-ads/ https://adsenzia.com/iowa-auditor-questions-governors-spending-on-covid-19-ads/#respond Fri, 04 Jun 2021 00:57:00 +0000 https://adsenzia.com/iowa-auditor-questions-governors-spending-on-covid-19-ads/ DES MOINES, Iowa – The Iowa Democratic Auditor on Thursday accused the Republican state governor of violating a 2018 state law that prohibits state officials from using public funds to self-promotion, arguing that she broke the law by doing advertisements promoting public safety measures against coronaviruses. Auditor Rob Sand said an advertising campaign launched by […]]]>


DES MOINES, Iowa – The Iowa Democratic Auditor on Thursday accused the Republican state governor of violating a 2018 state law that prohibits state officials from using public funds to self-promotion, arguing that she broke the law by doing advertisements promoting public safety measures against coronaviruses.

Auditor Rob Sand said an advertising campaign launched by Governor Kim Reynolds in November and designed to slow the spread of the coronavirus violated the law because it featured Reynolds, who used more than $ 500,000 in federal relief funds against coronaviruses for advertisements.

Sand said his office investigated the ad campaign that was funded with money intended to pay for expanding testing capacity for COVID-19 and improving collection and communication of pandemic data.

Sand said Reynolds’ office did not seek federal approval to spend the money on an ad campaign until after it was announced and five weeks after his office requested invoices for the expenses.

He said the emails showed the state had obtained approval for the use of the funds in February.

Reynolds in a statement denied breaking the law, saying it clearly provided an exception when a governor proclaims a disaster emergency. Such a proclamation was in effect for the pandemic at the time.

“Promoting the demands and recommendations of a disaster proclamation in a public awareness campaign is a clear example of the public emergency exemption in the Iowa Image and Likeness Act,” said she declared.

In the statement, Reynolds Chief of Staff Sara Craig said: “Any competent reading of the plain language of the state code would have recognized the governor’s role in promoting an emergency order. “

Sand responded by saying that Reynolds could have suspended the law in his disaster proclamations, but did not. “Nothing contained in this statement should be construed as an exemption from any other part of the Iowa Code,” its proclamations stated.

“Therefore, the law prohibiting elected officials statewide from self-promotion through the use of public funds applies,” said Sand, a lawyer and former Iowa deputy attorney general.

This is not the first time that Reynolds has been challenged for his use of federal COVID-19 relief money.

In October, Sand accused Reynolds of misusing $ 21 million in federal virus-fighting funds for an accounting software system. Federal officials agreed, and Reynolds then returned the money. The legislature has allocated the financing of the system from the public funds of the taxpayers.

Sand concluded that approximately $ 152,000 of the $ 511,789 spent on the ad campaign was used to purchase time and placement of the video featuring Reynolds on websites and on radio and TV stations throughout. state, potentially violating the 2018 law.

The law was passed to end the use of taxpayer money for the self-promotion of politicians, such as the governor and other state officials promoting themselves on the fairgrounds of the ‘Iowa. Additionally, state treasurer Michael Fitzgerald, a Democrat, has appeared in advertisements promoting the College Savings Iowa program. During legislative debates, Democrats questioned whether Secretary of State Paul Pate could no longer distribute voter registration flyers with his name and photo on it.

The measure was pushed by Ashley Hinson, who was then the Republican state representative and is now a member of Congress. She argued upstairs in the House: “This applies to anyone, regardless of party.”

The law states that anyone who willfully rapes her must pay out of their campaign funds an amount equal to that used to fund the communication. An offender can also be the subject of a criminal charge for a serious misdemeanor.

Sand said Reynolds would have known she had a legal obligation to avoid self-promotion in advertisements because she had signed the law.

He added that “the violation appears to be willful and intentional because the Governor herself publicly announced and described the ad campaign, sat down to film parts of it, and chose to read multiple lines so that at three repeated during the video spots, all three identifying characteristics that the law prohibits (name, likeness and voice) were present. ”

Sand’s report says the Iowa Campaign and Ethics Disclosure Council should look into the matter.

Sand, who is running her first term as an auditor, is often mentioned as a potential challenger to Reynolds if she runs again. He did not say whether he would run again or run for another post in November 2022.



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