Bruin Capital and Quadrant Private Equity Backed by TGI Sport Acquire Industry-Leading Virtual Media Solutions Provider: Interregional Sports Group

Melbourne, Australia and LONDON and NEW YORK, September 15, 2022 /PRNewswire/ — TGI Sport, the global sports technology, media and marketing company, has acquired leading virtual media solutions provider Interregional Sports Group (ISG), the company announced today. This move brings a new dimension to TGI’s industry-leading capabilities and expertise in the next wave of live sports advertising and media. This acquisition reinforces the management team with the greatest experts and pioneers of virtual media. Additionally, he is accelerating TGI’s overall transformation into a technology-driven, full-service global media and marketing agency. Bruin Capital and Quadrant Private Equity jointly own TGI Sport. The deal is the first since Bruin backed the company in 2021.

Global CEO of TGI Sport Martin Joly said: “We are delighted with this acquisition as it is emblematic of how we plan to grow TGI in the future. Instantly our business is entering a new industry – one that many see as the future of sports media in direct and publicity industry-leading capabilities and expertise.In addition, Tony and Simon are highly respected within our industry and will have a profound impact on our organization far beyond the direction of ISG’s development. ultimately, our core business is stronger.

ISG was created in 2015 by Tony Ragan and business partner Simon Bourges. It has since become a market leader in selling rights, creating content and distributing virtual media through live sporting events for clients including Serie A, La Liga and Formula 1. The company’s head office is located at London. ISG also operates a Milanostate-of-the-art innovation lab for all of its virtual media production, data analysis, customer services and technology systems testing. Burgess and Ragan will now lead “ISG powered by TGI Sport” under Jolly and will also work closely with the board.

Last spring, Bruin Capital became co-owner of TGI Sport, in partnership with AustraliaPrivate Equity Quadrant (Quadrant). The vision was to accelerate TGI’s evolution into an elite global agency, with proprietary media technologies as its core competencies. The addition of ISG expands the company’s global presence and dedicates more resources to its Parallel Advertising LED Perimeter (PADS) technology and hardware. PADS is used on four continents by organizations including UEFA, MLS, NZ Rugby, Rugby Australia, Liga MX, AS Monaco FC and many other top sporting codes.

“We are thrilled to be able to add Tony, Simon and the ISG team to the TGI and Bruin family,” said Georges Pyne, Founder/CEO of Bruin Capital. “They are very smart and efficient specialists who we believe in and who will have the full range of Bruin’s global resources at their disposal to drive the business forward.”

“It’s an extremely exciting time for us,” says the ISG co-founder Tony Ragan. “We now have the opportunity to build on the success of the past seven years and accelerate ISG’s development into a truly global player,” he added.

“This step with Bruin and TGI will allow us to grow faster, stronger and bolder,” adds Simon Bourgesco-CEO and founder of ISG, “As commercial and operational pioneers of virtual media, our know-how both operationally and commercially can be greatly leveraged by talent, relationships and fiscal firepower. of the wider group… things are going to get really compelling for rightsholders, media buyers and brands.”

About TGI Sports: TGI Sport is a global leader in sports technology, media and marketing, connecting sports entities and fans around the world. Combined operations cover North America, South America, Europe, Australiaand New Zealand, and its teams support more than 3,500 events a year. TGI Sport has established relationships with many of the world’s leading sports organizations including UEFA, FIFA, CONCACAF, CONMEBOL, Mediapro, Major League Soccer, US Soccer, National Rugby League, ECB, ICC, FC Barcelona, ​​​​Manchester United FC, Liverpool FC. , and Juventus FC. TGI’s businesses include TLA Worldwide, QMS NZ and Sportsmate.

About ISG Interregional Sports Group (ISG) is the leader in virtual media solutions in sports. The company is focused on regionalizing broadcast technology and implementing revenue strategies for some of the world’s largest sports rights holders, including Europe’s top football competitions and world’s premier motor racing championship. From its head office in London and operations center at Milano, ISG provides its customers with virtual media solutions that integrate integrated data systems, analytics and activation. Through its relationship with italy Liga Serie A, ISG provides the world’s largest and most technologically advanced integrated virtual media sports service to all 20 Serie A clubs.

About Bruin Capital: Bruin Capital (www.bruincptl.com) is an international investment and operating company founded by Georges Pyne @GFPyne. Bruin specializes in working with financial partners and management teams to build the world’s best technology, sports, media, entertainment and marketing companies. Bruin companies operate on five continents with 2,100 employees working in 34 offices. Bruin’s investors include The Jordan Company, CVC Capital Partners, Rock Ventures, NNS chaired by Nassef Sawiris and a prestigious group of family investment funds.

About Quadrant Private Equity: Quadrant Private Equity was established in 1996 (initially as Quadrant Capital) and is a leading sydneymedium-sized private equity firm based in Australia and New Zealand. Quadrant Private Equity raised $7 billion and 12 funds since its inception. His latest funds, QPE No. 7 and Quadrant Growth Fund 2, have $1,240 million and $530 million of equity commitments respectively for private equity investments Quadrant has extensive investment experience, having led over 80 investments in the last 11 funds (with 60 exits) across a range of sectors including retail retail, healthcare, media, consumer food, financial services, e-commerce and other sectors.

Contact: Scott Novak 917 699-4142

SOURCE Bruin Capital

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