Bitcoin liya kya? Request to CoinDCX

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The advertising campaign of India’s leading crypto exchange aims to position Bitcoin as a serious investment asset for the masses.

Indian cryptocurrency exchange CoinDCX has launched a digital campaign #BitcoinLiyaKya with the aim of acquiring new users. The campaign chooses humorous storytelling and positions the world’s leading cryptocurrency Bitcoin as the last go-to investment asset for Indians.

It aims to attract not only millennials and millennials, who have taken a liking to the crypto space, but also the older generation, who may have had apprehensions about venturing into this relatively asset space. new.

The campaign is currently live on CoinDCX’s YouTube, Facebook, LinkedIn, Instagram and Twitter handles.

As part of the campaign, CoinDCX is also enticing new users with free Bitcoin worth Rs 100. In addition, users also have a chance to win a wallet of one Bitcoin.

Speaking on the purpose and timing of this campaign, Ramalingam Subramanian, Brand and Communications Manager at CoinDCX, said, “With the #BitcoinLiyaKya campaign, we want viewers to see Bitcoin as a Class D asset. ‘investment. We want Indians to consider investing 1-5 percent of their portfolio in crypto assets, such as Bitcoin. I think millennials know about digital and will benefit the most by investing in this digital gold. “

He added, “At CoinDCX, we have enabled investors to make safe and secure investments in popular crypto assets such as Bitcoin since our inception in 2018. Our CoinDCX Go app was launched to facilitate the same, and it has already crossed the million. We aim to onboard new investors by leveraging the virtues of the simple, safe and compliant crypto ecosystem through this campaign, and we are moving towards building a larger investor community. “



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