Bimba y Lola calls on Lourdes Leon for fall campaign – WWD

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IMMATERIAL GIRL: Contemporary Spanish brand Bimba y Lola has called on Madonna’s daughter, Lourdes Leon, to feature in its fall 2021 campaign, a getaway through a digital landscape.

The campaign, titled #thisisTECHNONATURE, was produced under the creative direction of British artist Isamaya Ffrench, who also created the makeup looks sported by Leon.

In the video directed by Carlos Saéz, Daniel Benza and César Rodrez, Leon’s adventure begins with a bright pink walking mushroom hopping on his hand. With a kiss, the mushroom transports her to a virtual world.

As Leon dances through otherworldly flora, his outfit changes from an oversized t-shirt to various garments in the season’s bold prints, chunky jewelry, and fluffy handbags.

While not the first time Leon has appeared in an ad campaign, 2021 marks his “official coming of age,” according to a biographical note accompanying the campaign’s release.

The performer was on the cover of Vogue’s September issue alongside Bella Hadid, Kaia Gerber, Precious Lee, Anok Yai, Ariel Nicholson, Sherry Shi and Yumi Nu.

Founded in 2005 by sisters María and Uxía Dominguez, Bimba y Lola has more than 290 stores in 19 countries, mainly in Europe, South America and Asia.

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