BigCommerce launches TikTok coupon program for merchants


BigCommerce announced a new ad voucher program with TikTok to provide matching ad credits to qualified merchants, encouraging them to explore TikTok’s suite of ad solutions with confidence, financial freedom, and flexibility to expand audience reach and boost sales. business growth.

Qualified merchants of all sizes based in the US, UK, Australia and Canada who spend $ 300 on ads will receive $ 1,000 in ad credits from TikTok and BigCommerce.

“With over a billion monthly users, TikTok is a huge social entertainment platform, and it provides an opportunity for marketers to grow their business and brand by showing their products where their buyers are already.” said Sharon Gee, vice president of revenue growth and general sales. head of omnichannel at BigCommerce.

“By supporting merchants with low cost, low risk opportunities to advertise on TikTok, BigCommerce gives them a powerful incentive to experiment with a leading channel and unleash their creative side to better reach and interact with new customers. and existing and drive growth for their businesses.

Merchants can directly access the TikTok For Business app through BigCommerce Channel Manager, creating a one-click experience to place the TikTok pixel, sync their catalogs, and ultimately start producing ad campaigns. The main advantages include:

  • Generate more income through innovation. Merchants can unleash their creative side with the tools available through TikTok Ads Manager to design and define campaigns and define the right target audiences. TikTok’s recommendation system does the rest.
  • Create authentic links with consumers. By leveraging unique engagement solutions and immersive formats like easy-to-create video ads, marketers are able to creatively and authentically connect with audiences around the world.
  • Maximize Return on Advertising Spend (ROAS) with smart advertising. With TikTok, marketers can build custom audiences based on the events of website visitors, attach goals to those events, and measure campaign performance through conversions, enabling more informed decision-making based on actual results. Datas.
  • Discover new ways to build and create brand presence. With TikTok Shopping, merchants can create a shopping tab on their account to showcase products directly related to online store checkout pages, making it easy for shoppers to explore and buy.

“The shopping experience on TikTok is all about discovery – we’ve seen businesses of all sizes use our platform as a creative outlet to engage new audiences and ultimately drive sales,” said Melissa Yang. , Head of Ecosystem Partnerships at TikTok.

“We are delighted to be working with this group of innovative partners and making it easier than ever for our community to discover their merchants. “

With TikTok For Business, BigCommerce merchants will be able to show off their brand personality to connect with current customers, reach new buyers, and drive traffic to their storefront on TikTok, powered by BigCommerce.

The TikTok For Business plugin is easy to set up, and merchants can quickly sync product catalogs, unlock advanced TikTok Pixel features, and access paid advertising and organic opportunities, such as TikTok Shopping, Collection Ads, and Dynamic Showcase Ads.

The integration also gives BigCommerce partners a new way to help merchants with their omnichannel selling strategy and help them with content, optimization, and other services.

TikTok Shopping is currently in beta in select countries and BigCommerce will expand the program to other markets in 2022.

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