BIG3 hires creative agency Digital Mind State for fifth season

LOS ANGELES–(BUSINESS WIRE)–Today, BIG3 announced that Digital Mind State, a multifaceted, black-owned creative agency, will provide marketing, sponsorship and other business support across multiple departments for the league this coming season.

“We are thrilled to have Digital Mind State supporting us this season,” said BIG3 CEO Chris Hannan. “Our league’s fifth season will be our biggest season yet and the support of a company that has created business processes with link blockchain technology will help us achieve our goals as we dive deeper into this space. ”

BIG3 returns for its fifth season on June 18 with live coverage on CBS and Paramount+ and the full schedule and locations will be announced in the coming weeks.

“This partnership reflects BIG3’s bold move to advance the game of basketball while providing a platform for businesses of all sizes, Black-owned and women-owned businesses to connect with consumers,” said Digital Mind State founder Mike Johns.

Known as a breakthrough league focused on innovation, BIG3 is implementing several key changes this season, including doubling the number of open tryouts, lowering the minimum player age, and introducing NFTs like ownership which will provide fans with the opportunity to own a stake in all 12 league teams and includes perks such as VIP tickets, priceless gaming experiences, voting rights and more. This announcement follows the historic purchase of three BIG3 Team Fire-Tier subdivisions by renowned NFT entrepreneurs, investors and executives such as DeGods, Gary Vaynerchuk and Bill Lee.

To learn more about the BIG3 and to sign up for more information on participating in the property sale, visit and follow @thebig3 on Twitter and Instagram.


BIG3 ( is who we are, FIREBALL3 is what we play. It’s not your grandfather’s 3-on-3. The BIG3 World’s Premier League includes many of the greatest, most popular and skilled professional athletes of all time. Founded by producer, actor and music legend Ice Cube and entertainment director Jeff Kwatinetz, the BIG3 combines fast-paced, physical and highly competitive gaming experiences and incredible fan experiences.

About Digital Mental State:

Based in Los Angeles, California, Digital Mind State is a multifaceted creative agency that continues to disrupt the entertainment industry. We are rebelliously creative and innovative with our approach to creating solutions for entertainment and lifestyle brands. Connecting people x brands x culture in a Web 3.0 world. Visit us online at

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