Better Choice Company Appoints Lionel Conacher and Arlene Dickinson to Board of Directors


NEW YORK, Oct 01, 2021 (GLOBE NEWSWIRE) – Better Choice Company (NYSE: BTTR) (the “Company” or “Better Choice”), a pet health and wellness company, announced today hui the appointment of two new members to its board of directors, Lionel Conacher and Arlene Dickinson. They will replace current directors, Lori Taylor and Jeff Davis, effective September 28, 2021.

Lionel Conacher joins Better Choice with over thirty years of financial experience, spanning executive roles in public companies in Canada and the United States, investment banking, private equity and venture capital . Mr. Conacher is currently president of the DXL Group (NASDAQ: DXLG), where he successfully guided the retail chain through the COVID-19 pandemic. In 2018, Mr. Conacher co-founded Next Ventures, a San Francisco-based venture capital fund, after serving as a senior advisor and operating partner at Altamont Capital Partners, a Palo Alto-based private equity firm, for more than seven years. Prior to his experience at Altamont Partners, he co-founded and served as CEO of Westwind Partners Inc., a specialty Canadian institutional investment bank that was ultimately sold to Thomas Weisel Partners for $ 170 million in 2007 before being acquired by Steifel in 2010. Mr. Conacher holds a BA in Economics and Art History from Dartmouth College and is also actively involved in a variety of non-profit organizations.

Arlene Dickinson is a well-known and sponsored entrepreneur of District Ventures Capital, a venture capital fund focused on helping market, finance and grow entrepreneurs and their businesses in the food and food industry. health. Dickinson is widely recognized for her role as Dragon / Venture Capitalist for over 12 seasons on the multi-award-winning CBC television series Dragons’ Den. Prior to joining the cast of Dragons’ Den, she was President and CEO of Venture Communications, a Calgary-based agency that has grown to become one of the largest independent marketing companies in Canada. She is a three-time bestselling author, podcaster and speaker, and sits on several public and private boards. Ms. Dickerson has won numerous awards including Calgary Business Owner of the Year, PROFIT Magazine’s Top 100 Women Business Owners, and Canada’s Most Powerful Women Top 100.

Michael Young, President of Better Choice, said: “We are delighted to welcome Lionel and Arlene to our board of directors. Their experience in collective management, marketing, venture capital and public society will be instrumental in guiding Better Choice as we seek to rapidly grow our platform. In addition, their combined experience in the finance, retail, food and healthcare industries will be instrumental as we continue to develop our product line with innovative high quality pet foods. and expand our reach into new markets. “

Mr. Young added, “I would also like to thank our two outgoing directors, Lori Taylor and Jeff Davis, who have been integral to our success to date. Lori is the passionate founder of TruDog, one of the strategic elements of Better Choice. Jeff and Lori have both served on the Better Choice board since its formation in 2019 and have helped propel Better Choice as an emerging market player within the animal health and welfare industry. On behalf of my fellow Better Choice board members and leadership team, we cannot thank them enough for their dedication to the company and their key contributions to Better’s long-term growth strategy. Choice.

About Better Choice Company Inc.

Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift towards pet products and services that help dogs and cats. to live healthier, happier and longer lives. We take an alternative, nutrition-based approach to pet health to conventional dog and cat food offerings and position our brand portfolio to benefit from prevailing trends in the increasing humanization of companion animals and consumer focus on health and wellness. We have a proven track record of decades of successful selling pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make decisions. informed about the health of their animal. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which focus on providing sustainably sourced kibble and canned foods derived from real whole meat, respectively, and raw and minimally processed dog food and treats. . For more information, please visit

Caution Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe”, “may”, “estimate”, “continue”, “anticipate”, “intend”, ” should, “The Company has based these forward-looking statements in large part on our current expectations and projections regarding future events and financial trends that we believe could affect our financial condition, results of operations, business strategy and needs. financial. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statements we make here speak only as of the date on which they are made. Factors or events that could cause our actual results to vary may occur from time to time, and we cannot predict all of them. The Company assumes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.

Company details :

Best Choice Company, Inc.
Scott Lerner, CEO

Investor contact:

KCSA strategic communication
Valter Pinto, Managing Director
Telephone: 212-896-1254
[email protected]

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