As 97% of hotels report hiring shortages, AHLA expands campaign
Almost all hotels are experiencing staff shortages, and half report being severely understaffed, according to a new member survey conducted by the American Hotel & Lodging Association (AHLA). Ninety-seven percent (97%) of survey respondents indicated that they were experiencing staffing shortages, 49% of them severely. The most critical staffing need is housekeeping, with 58% ranking it as their biggest challenge.
To keep up with demand, hotels are offering a host of incentives to potential hires: nearly 90% have raised wages, 71% are offering greater flexibility in hours, and 43% have expanded benefits. These efforts have met with some success – in the past three months, respondents say they have hired 23 additional new employees per property, but they are also trying to fill 12 additional positions. Ninety-seven percent (97%) of respondents say they have not been able to fill vacancies.
To help hotels fill more than 130,000 job vacancies nationwide and raise awareness of the hospitality industry’s more than 200 career paths, the AHLA Foundation has expanded its “A Place to Stay” multi-channel advertising campaign. After a successful pilot in five markets, the campaign is now active in 14 US cities, including Atlanta, Baltimore, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Nashville, New York, Orlando, Phoenix, San Diego and Tampa. . .
In addition to doubling its financial investment in the campaign, the foundation also expanded its English/Spanish bilingual efforts and developed several enhanced digital strategies to further target potential employees.
AHLA President and CEO Chip Rogers said, “If you’ve ever thought about working in a hotel, now is the time because the pay, benefits and opportunities are better than ever.”