Allionce Group, Conscious Minds, PeterMayer and more

Agencies came in strong this week with news of global expansion, restructuring plans for 2023 and investment in new corporate offerings. Find out who is leading today’s agencies into new eras of success in this week’s list updates.


Kristina Katsoulas joined 9Rooftops as Senior Director of Public Relations. With over 15 years of industry experience, Katsoulas has worked with clients including Hard Rock Café, New Amsterdam Gin, Paula’s Choice and Procter & Gamble.

Alliance Group

Leading Marketing Agency Connecting Brands to Parents with Young Children through Zoos and Aquariums Allionce Group Promotion Rachelle Cullum to the Vice President, Director of Client Services. In this role, Cullum will lead the Customer Services team and manage the Solutions team to deliver a seamless onboarding experience for new customers.


Gaby Sethi has been hired as Global Head of Impact for global omnichannel agency Assembly. In this role, Sethi will strengthen Assembly’s social and environmental impact proposition and lead strategic initiatives to deliver measurable impact, with the goal of making Assembly a Certified B Corp.

amazing trade

Will Linebarger has been named vice president of composable commerce at Astound Commerce. Drawing on experience from previous roles at Accenture, Belk, Biztech, eBay Enterprise and the University of Pennsylvania, Linebarger will lead Astound’s headless, composable digital commerce efforts.

Blue boat

Blue Chip announced seven promotions, including Sonja Leskinen to the Vice President of Business Intelligence and Strategy, Bradley Slavick to the Director of Customer Leadership, Gina Giordano to Associate Director of Customer Leadership, Julie Kahn Associate Director of Digital Strategy, Jaime Scott and bright james to senior executives of clients, and carly ross deutcher to the Senior Embedded Media Enabling Associate.

Conscious Minds

After being named to the Inc. 5000 list, Conscious Minds promoted 10 business leaders to associate partners. Appointments include production manager Autumn hymescreative directors Chris Kitahara and Lauren Kusmierczakdirector of studio operations Constance Kaitastudio directors Doug Fresh and Emily Shendirector of strategy Robby Eganchief innovation officer Santino Stoner and finance director Tracy Foster.

BDD in the world

DDB Worldwide is back Regina Chung Loy as Senior Director, Global Marketing and Communications. After taking a break from taking on roles at Omnicom and Dentsu, Chung Loy returned to the agency to partner with the Global Director of Marketing and Communications. Donna Tobin on B2B marketing and strategic communications.

United Kingdom

Effie UK has announced 27 finalists for its 2022 UK competition. Highlights include Gray London with four nominations, and adam&eveDDB and Havas with three nominations each. Winners will be announced at Ideas That Work: 2022 Effie UK Leadership Summit & Awards Celebration in October.

Digital engine

Engine Digital has made two key new hires to strengthen its presence in Toronto and challenge traditional consultants. Steven Chabot joined as Managing Director and Brian Wang joined as Director of Strategy, Corporate Design.


Randa Stephan joined Hill+Knowlton Strategies as Global Director of Marketing and Communications. A seasoned industry veteran, Stephan will lead the agency’s corporate brand, marketing and internal and external communications across its network of 73 offices and 41 countries.


New Orleans-based ad agency PeterMayer is named Laura Thomas as the new senior vice president, chief strategy officer. Thomas joins her previous role at Curiosty, where she helped the agency’s recent winning streak.

MMGY Global

MMGY Global is rolling out new changes for its leadership team in 2023. Current CEO Clayton Reid will transition to the position of Executive Chairman, Katie Briscoe will become CEO and Craig Mate will become president and chief operating officer.

pink sparrow

Cathryn Garcia Menocal joined Pink Sparrow, a design and manufacturing studio for experiential event marketing, retail and art installations, as its new design director. Garcia-Menocal is an accomplished architect and designer, specializing in creative production, sculpture and architectural design.


Welcome to Tug Global Digital Performance Marketing Agency Darra Naiman as General Manager Toronto. Coming from her former position as Associate Director of OMD Canada’s Toronto office, Naiman will now work to double the size of the business in Canada over the next two years.

Vivaldi Group

Vivaldi group added Michael Monheim to its global leadership team as a partner, media and entertainment. In this role, Monheim will work with the company’s client roster and grow its portfolio in the media and entertainment space.


VTProDesign has expanded its management team with two new appointments. Jennifer Mullen joined as Vice President of People and Culture and Jon Lerner joined as Director of Permanent Experiences.

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