Ajay Prasad explains how RepuGen helps physicians increase patient satisfaction rates


Ajay Prasad, CEO and Founder of RepuGen, was interviewed by Adam Torres of Mission Matters Innovation Podcast.

Ajay Prasad was interviewed by Adam Torres of Mission Matters Innovation Podcast.

Ajay Prasad, CEO and Founder of RepuGen, was interviewed by Adam Torres of Mission Matters Innovation Podcast.

Ajay Prasad, CEO and Founder of RepuGen, was interviewed by Adam Torres of Mission Matters Innovation Podcast.

Beverly Hills, Nov. 24, 2021 (GLOBE NEWSWIRE) – RepuGen is an all-in-one healthcare reputation management platform that helps physicians process patient reviews quickly and professionally. CEO and Founder Ajay Prasad says stellar online reviews, robust digital availability, and patient satisfaction rates all play a vital role in any doctor’s success.

Listen to Ajay Prasad’s full interview with Adam Torres on Mission counts for innovation Podcast.

Which mission is important to you?

Prasad says his mission is to promote great healthcare workers in a way that connects them with more patients. Doctors and medical staff can save lives, he says, and their images online should reflect the way they treat their patients.

How did you get started?

Prasad has worked with the corporate world for 20 years, with a solid background in the marketing industry which led him to start his own business. Rather than market customers in the traditional way, he says, he wanted to move forward and meet the demands of the modern digital landscape. Currently, his company, RepuGen, focuses specifically on healthcare providers.

What advice would you give to aspiring entrepreneurs?

Prasad says being an entrepreneur can be difficult. “It might not be easy at first, so they have to have passion and face the reality that it is not always a successful trip,” he warns. “A person should do something that they are passionate about. Their passion should have a meaning that should bring about a change in the company.

Why is healthcare reputation management important?

Patients generally dismiss doctors with a lot of negative reviews online, explains Prasad. Their years of experience and expertise may mean less to people than the general consensus that appears online, however accurate (or not). As a result, people factor online reviews into their decision-making processes, including those that affect medical decisions. Prasad says the imbalance needs to be corrected appropriately because healthcare isn’t just an online shopping experience with products to buy and sell based on popularity.

RepuGen currently serves 1,500 physicians as clients who have approached the company to help them manage their reputation online. Even the best doctors with high real-life success rates can be deeply affected by a few negative reviews online, he says.

How does RepuGen work?

RepuGen sends surveys to all of its clients’ patients, from those who are completely satisfied with their experiences to those who are deeply dissatisfied. Everything from the doctor’s level of care to simple interactions with front desk staff can affect a patient’s perception, he explains, which can then be reflected in an exam.

An interesting finding, says Prasad, is that patients who are satisfied with a doctor’s services are the least interested in writing positive reviews, unless they are particularly happy with their experience; those who simply found that their expectations were met are less likely to say so online. If patients are even slightly dissatisfied, however, Prasad says they’re more likely to let off steam online. This, he points out, can lead to an inaccurate representation of the practitioner’s worth.

Prasas says the RepuGen platform is easy to use: As soon as patients leave a clinic or office, they are given a quick survey to complete while the experience is still fresh. Through RepuGen’s platform, practitioners and their staff can contact unhappy patients within 24 hours to resolve issues or alleviate concerns.

To date, the platform has received 1 million patient comments, all categorized to help practitioners understand what works and what doesn’t. They can also compare their own reviews to those of competitors to improve their own patient satisfaction levels accordingly.

What’s next for RepuGen?

RepuGen’s goal is to expand its customer base and expand to also serve hospitals with their online reviews.

To learn more, visit www.repugen.com.

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