Aisle confronts the horrors of casual dating with her hilarious ad campaign

The campaign captures the essence of bad dating experiences and signals that it’s time for singles to stop accepting dating faux pas as commonplace.

Aisle, the dating app, has unveiled its latest advertising campaign, “Dating Horrors”, through a series of five playful films. Aisle is the second most downloaded dating app in India that connects people of Indian origin across the world looking for serious relationships. The campaign takes viewers on a hilarious yet informative ride into the world of casual dating and the horrors that can come with it. Every commercial presents the unspoken truth of casual dating experiences – from ghosting and unsolicited images to misleading profiles and pushy messages.

The campaign aims to educate users about common dating dilemmas they may face when swiping and scrolling. With her tagline “Let’s Get Real,” Aisle hopes to discourage users from accepting dating faux pas as commonplace. it encourages them to have open and honest conversations by taking an intentional approach to online dating instead.

Ads, unsolicited photos, misleading profiles, pushy messaging, ghosting and missing labels are available on major social media platforms including Instagram, Facebook and YouTube. Comedy commercials highlight the inherently problematic and often goofy situations singles face on casual dating apps.

“Over time, casual dating apps have ‘gamified’ the online dating experience. Casual dating culture is built around encouraging – and prioritizing – swiping over substance and quantity rather than quality,” said Able Joseph, Founder and CEO of Aisle. “We wanted to use wit and humor to shed light on these experiences and encourage people to change the way they view dating apps. Our ethos is about creating meaningful and lasting relationships. We’ve found that having a focused, “real” approach to dating lessens the chances of having those casual dating experiences that are often seen as inevitable.

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