AcneStar Facial Cleanser Collaborates With Actress Pranitha Subhash For #SkinKaReset Campaign
Mankind Pharma’s AcneStar Facial Cleanser has come up with a new #SkinKaReset TV campaign featuring film actress Pranitha Subhash, who has appeared primarily in Kannada, Telugu and Tamil films.
Every girl wants a “reset button so that she can start over from when her skin was acne-free and blemish-free, the video campaign is designed on the same concept. Keeping in mind each other’s unspeakable desire. woman, the brand imagined this #SkinKaReset campaign.
The video campaign features actress Pranitha playing a character who is afraid to go out because she has a pimple on her face. The video campaign showed how unannounced events can put us in a difficult position as we might not be ready for it due to acne issues.
Through this campaign, the brand aims to draw attention to how one can be ready for the event with just one solution, AcneStar Facial Wash. It is an anti-inflammatory and antibacterial facial cleanser with the benefits of aloe vera, salicylic acid, glycolic acid which fights the skin’s biggest enemy which is acne and pimples , and gives a beautiful clear skin, without acne. AcneStar Soap and Gel are also specially designed to fight acne, pimples, whiteheads and blackheads.
Commenting on the campaign, Joy Chatterjee, Managing Director of Sales and Marketing, Mankind Pharma said, “This campaign will help the brand create high recall value among people who multitask from one course to one. sudden exit and work commitments and they forget to give their skin time, AcneStar Facial Cleanser has you covered. As a brand, we believe this campaign resonates well with our target audience and their mindset and it will help us to strengthen and strengthen our position in the market. A woman struggles with acne issues on a daily basis and with AcneStar Facial Cleanser we are helping them with a reset button for their acne issue. ‘
Speaking on the campaign, Shradha Agarwal, COO and Strategy Head, Grapes Digital said, “We are delighted to be working with the Mankind Pharma team on this TVC campaign for AcneStar. With this campaign, our goal was to highlight how music has become the most popular genre for GenZ, and we wanted to make sure that our communication should be in a musical format to ensure a better connection. GenZ has an extremely busy and stressful schedule today which can be the root cause of acne. We came up with this idea that no matter what your busy schedule is, # Reset your skin with the help of Acnestar. We wanted to achieve a perfect synthesis of the brand’s presence in everyday life. The team was delighted to work with Pranitha Subhash on this TVC.
In recent months, the brand has collaborated with regional actresses like Himanshi Khurana, Pranitha Subhash, Priyanka Sarkar and Hruta Durgule.
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