6 important features to consider
Dissemination of press releases, a form of acquired media, is integral to reputation management, brand exposure and content marketing. It helps both large companies and small businesses to be heard in their market.
Press releases can be powerful, and working with the experts can help take a lot of the guesswork out of it. However, it can be easy to waste your marketing dollars if the distributor you select isn’t right for you.
PR distribution service providers can help companies send press releases to a pre-existing list of media contacts and reporters or by syndicating the press release to different media sites. They can also help you connect with social media, bloggers, and influencers.
To get the maximum return on your investment, there are six key characteristics to consider when choosing a press release distribution partner.
1. Level of traction and media exposure
Obtaining maximum media exposure and being heard are the main services that any public relations distribution company must be able to provide. Your ad can gain a good level of media traction if you use the right news wire with a good media list or a strong syndication system.
Obtaining significant media traction depends on a few factors, such as:
- The authority for media sites that collect your news.
- Optimizing your press releases for relevant search terms.
- The number of media sites featuring your PR.
Authority, trust and relevance are the three pillars of SEO. In other types of marketing channels, authority, relevance, and trust are key indicators. They can also have an impact on the efficiency of a press release distribution service.
Appearing on authority media sites will impact your brand perception and add credibility to your business in many ways. The press release will more likely be shared on other media sites, linked to relevant blog posts, and referenced as necessary.
Based on our internal research, we’ve noticed that client press releases are referenced on blogs covering relevant topics – and this is what we call ‘re-syndication’.
How does singing Christmas carols or a Christmas themed run in June sound? This is how to explain the relevance.
You must choose a press release distribution service which can guarantee a high level of relevance to your news. When your PR is posted on authoritative media sites, your content will receive the attention of reading audiences on the site, on Google News, and relevant search results on Google.
When you want to reach out to your list of targeted media sites and influencers, avoid the temptation to send them your press release first. A tool like PRBean can help you do this efficiently and at a reasonable cost.
People engage more when trust is high. Choose a press release distribution service that helps you post your news on sites with an exceptional level of confidence. Business press releases are considered genuine and gain confidence when posted using the right PR distribution company.
Every business deserves to have a voice. It should not be the exclusive right of companies with deep pockets. Distribute your press release with a 10% discount on NewswireJet using the “DEAL” coupon.
2. Brand exposure at the speed of a click
Branding shapes the human perception of attraction and familiarity. Brands become assets by retaining consumers, which directly influences their perception of the brand.
A press release distribution service like NewswireJet.com helps deliver positive stories about your business across the web and more specifically on the front page of Google with their extensive and efficient media syndication platform.
“The dynamic of branding has changed and is now largely influenced by the digital footprints and sentiments of an online business,” comments Patrick, Product Manager at BeeSparks. “As a fast growing content marketing and branding agency, at Beesparks we have seen the combination of our solutions help clients gain trust, brand exposure and increase conversion. “
When you post a press release, it is expected to appear on several major media sites and be immediately indexed. Fast indexing is a positive signal on the trust level of a media site, having a direct impact on how it can appear on the SERPs for relevant search queries.
Acquiring backlinks from trusted media websites effectively increases rankings and builds your website authority and brand appeal. We have seen increased demand from SEO experts and PR agencies who have learned to use press release distribution to improve anchor text distribution and their clients’ referral domains.
3. Option to write expert press releases
The success of a press release campaign starts with your content. Finding the right angle is key to creating a buzz about what may seem like an ordinary story. An expert press release writer knows how to find the perfect news angle, educate, and optimize for SEO.
Choose a Public relations dissemination service with a team of expert press release writers will give you an edge in writing the perfect press release. At the same time, you focus on other vital parts of your business.
A few wire services charge up to $ 350 for a standard press release, which to some extent has caused some companies to write press releases themselves. NewswireJet offers a complete solution including PR distribution and PR writing. The service is increasingly in demand as more and more people take advantage of our team of PR writing experts who work for them at a greatly reduced cost.
NewswireJet believes that every business deserves to have a voice. It should not be the exclusive right of companies with deep pockets. Distribute your press release with a 10% discount thanks to the “DEAL” coupon.
4. Fast and reliable customer support
The speed between your support ticket and a helpful response can be a game-changer in your PR campaign.
The newswire industry is a bit behind in providing quick responses to customer queries, which affects how quickly you can request changes or get answers to important questions.
On average, it can take between 18-24 hours for most newswires to respond to queries, even when you need quick feedback to hit the “Publish” button. If getting a quick response is crucial for you, choose only a newswire service with multiple communication channels and a quick response.
NewswireJet prides itself on the quality support we provide to our customers, helping them solve problems and meeting their queries well above the competition. When you need to send out a press release within hours and need a quick response, you’ll understand the difference a quick response can make.
5. Impressive wide media coverage
Dissemination of press releases is not just about sending press releases to journalists. This also includes the ability to get so much exposure online by using a press release distribution service that can really deliver.
If a press release appears on multiple media sites with a sizable audience level, brand visibility will increase exponentially over time.
Before choosing a PR distribution service, make sure you’re getting the best value for money in terms of coverage. The more premium media sites that can catch your news, the better the impact of your ad. Don’t do it at the expense of quality.
A reliable provider must also guarantee rapid indexing of press releases. This will ensure that your audience sees the latest information about your business while researching relevant keywords online. At the same time, reporters can easily interact with your ad when they need to report on similar topics.