5WPR Announces Expansion of Lifestyle Division with Specialized Retail and E-Commerce Team

NEW YORK, August 18, 2022 /PRNewswire/ — 5WPRone of the largest independent public relations firms in the United States, today announced the expansion of its lifestyle practice with the addition of a team specializing in retail and e-commerce.

5WPR’s 2022 Consumer Culture Report, which aimed to reveal the biggest influences behind shopping behavior and emerging trends, shared insights into the growing retail power behind e-commerce and its resistance with consumers, while revealing that shoppers continue to desire and seek unique products. brick-and-mortar retail experiences.

“The findings of our report revealed the complicated reality that many modern retailers face: how can they best meet the consumer when shoppers want to spend their money both in-store and online?” said CEO of 5WPR, Dara A. Busch. “We have used our findings to not only better guide and assist our clients, but also to guide the growth of our agency. We are confident that building a team of specialist retail and e-commerce experts will support a substantial change in the strategy we are now offering to our retail clients.”

Consumers surveyed in the 2022 Consumer Culture Report revealed that when a shopper makes a purchase is vastly eclipsed by when they need it, with 61% of consumers agreeing they are more likely to buy in a store that offers same day shipping. Meanwhile, more than half of consumers surveyed prefer finding new products in-store to online, hinting at the complicated decisions modern retailers must make to meet consumer expectations and retain shoppers.

In 2022, O’Dwyers, a leading public relations industry publication, named 5WPR’s beauty, fashion and lifestyle PR division the third largest in the United States. Public relations services offered to beauty, fashion and lifestyle clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns , executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.

About 5WPR
5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 275 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communications and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W was named to Inc. magazine’s 2022 Best Workplaces list, received the 2020 PR Agency of the Year award, and offers leading companies a resourceful, bold, and focused approach to communications. on the results.

Media Contact
Dara A. Busch
[email protected] / 212.999.5585

SOURCE 5W Public Relations

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