5 lessons I learned from watching entrepreneurs who have gone from a start-up to substantial success

As someone who pursued entrepreneurial dreams and now has the honor and opportunity to work with many others, here are the top five takeaways from my board work with start-up entrepreneurs. , as well as friends and clients who started businesses that are now large corporations.

Starting and growing your own business is not easy. It takes courage and courage to take a leap of faith and invest in the all-consuming adventure of entrepreneurship. Every successful entrepreneur I have met or learned from has developed a new idea or invented a solution that solved a problem.

This is how I started Media minefield 11 years ago. Through my experience as a journalist, I saw a problem that needed to be resolved. I spent years writing articles and receiving press releases from PR companies that didn’t understand. I knew there was a way to do PR differently and use the news to help people. As Media Minefield has grown and our services have expanded to respond to new issues faced by clients, I have worked with and learned from entrepreneurs from all walks of life. The lessons we’ve learned are cohesive themes that successful entrepreneurs have embraced.

I have spoken with countless people who have great ideas that just aren’t going anywhere. Many are afraid to take this leap into the unknown. It is paralysis by analysis. New entrepreneurs often spend too much time thinking about what could go wrong or what steps will make it all right. When you take a leap of faith and start your own business, you can’t wait. Get out of this step and start doing.

2. Surround yourself with a good team

Many entrepreneurs think they have to do it all. This is sometimes the case when you are just starting out. I know that was when I started. But the sooner you start building a team that supports you and fills your knowledge gaps, the faster your business will grow. I hated doing payroll, billing, and taxes. When I transmitted this, I was able to really focus on what I’m doing right.

It’s also important to surround yourself with people you trust and encourage you enough but aren’t afraid to challenge or speak up when they don’t agree with an idea. When you start a business, some kind of failure is inevitable. Having a strong team and a support system are essential to overcome setbacks.

3. Your brand is your gateway

One of your first hires or your first suppliers should be someone who helps build your brand. In today’s world, the majority of your customers and prospects are digital natives. The front door of a business was once its literal front door. It’s now a company’s website and social media pages.

Knowing your message and how you consistently communicate it is the first big step. TO Media minefield, our team of skilled journalists and social storytellers work with entrepreneurs and their teams to help them refine their message and the way they speak for themselves, while strategically aligning it with their content. You must use acquired, owned and paid media to share your brand, and you must evolve to reflect trends online if you are to be successful and expand your reach in your target market.

4. Know where you get your information

As a new entrepreneur or business owner trying to grow a business, learning from other entrepreneurs can be helpful. Meeting people who have been there before can help you understand the mindset of success and how to overcome setbacks. There are so many entrepreneurial books, articles, and podcasts out there, but it’s important to know where you’re getting your information from and take it all into context. Find books written by people of color or by women who have overcome more difficult circumstances than a white man. Learning is a key part of growing as an entrepreneur, but it’s also important that you hear a diverse number of voices. They’re over there.

5. Focus on what you are doing well

It has been amazing to see friends and colleagues who started with an idea and ended up with an IPO. People who do this successfully maintain their focus and quickly identify the core services or offerings in which they excel and do differently from others. The key to setting yourself apart from the competition is to offer new and creative solutions to problems and to do those things really well. When you start a business you have to say yes to everything and join each group to see what you can do and what people are going to pay for. But at some point you have to say no and focus on the bread and butter of your business. In other words, you have to stay on the freeway and avoid the exit ramps that distract you from your goal.

The key to success is to innovate and focus on core values ​​from the start. Companies that don’t identify core values ​​from the start struggle because they don’t know what they’re working for. As the old saying goes, “If you don’t stand up for something, you will fall in love with anything.”

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